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Climate Change Solutions ‘How your tourism business can strike a balance with the environment & benefit from it’ Steven Andrew – Principal Consultant Climate Change solutions for a more balanced world! Presentation Overview • • • • • • Global Footprints What is Carbon Neutral? How to Achieve Carbon Neutrality Best Practices / Methods & Factors Benefits to Business Marketing & Promoting • Do it right & avoid greenwashing your product. Global Ecological Footprints • Our combined global footprint (gha) requires the resources of 1.23 Earths, (23%) overuse. • Mankind is currently running out of balance with the earths global resources. (23% deficit & increasing) • Ecological Global Footprint per country • America Australia • Australia •United Kingdom United Kingdom New Zealand • New Zealand •Germany Germany •China China (www.footprintnetwork.org) America 9.5gha 7.7 gha 7.7gha 5.4 gha 5.4gha 5.5 5.5gha gha 4.5 gha 4.5gha 1.7 gha 1.7gha 9.5 gha (5.2 E) (4.2 E) (4.2E) (3.0 E) (3.0E) (3.0 E) (3.0E) (2.5 E) (2.5E) (.97 E) (.97E) (5.2 E) India .79 gha (.44 E) What is Carbon Neutral? • When an organisation, event or individual, has reduced its net emissions to Zero. Carbon footprint Carbon reductions & offsets = 655 tonnes C02-e/ = 655 tonnes CO2-e 1.0 How to Achieve Carbon Neutrality 1. Calculate Footprint using an approved, independent, audit methodology. 2. Develop Carbon Emissions Inventory = 3 Reduce your emissions 4. Offset the residual amount 5. Be Transparency: Publicly substantiate your claim. Methodologies & Factors • GHG Protocol: A Corporate Accounting & Reporting Standard (WRI & WBCSD) • ISO Standards 14064 & 14065 • AGO Factors & Methods Workbook 2006 • Offsets: AGO Approved / Gold Standard Offsets • Publicly substantiate your claim to avoid Greenwash. GHG Protocol: Scopes 1,2 & 3 • Scope 1 • Scope 2 Direct Direct (Fuel Combustion) (Purchased electricity) (3rd party emissions created on your on your behalf) • Scope 3 Indirect Addictive Entertainment & Tours Greenhouse Gas Emissions Inventory Business Benefits • • • • • Competitive marketing advantage (domestic & Int.) Credibility with agents & wholesalers Improved efficiency = Ave cost savings (15%) Attract concerned travelers Excellent PR & Exposure ( media, advertising, dist. channel) • Improved staff morale Marketing & Promotion • • • • • Logos Brochure Websites Building Vehicle • • • • Carbon Balanced Statement Substantiate your claim Make it Transparent Confident in your message Carbon Balanced Statement Bunyip Tours 2006/07 Tackling Climate Change & Benefiting 1. 2. 3. 4. 5. 6. Conduct an approved audit Use approved Carbon Offsets Promote your Carbon Neutral status Promote to customers & agents Be transparent & substantiate your claim. Do business with other Carbon Neutral businesses Climate Change • Is your tourism business part of the solution, or part of the problem?
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4/27/2008
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