Going Viral: Keys to driving viral traffic

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					Going Viral!
The keys to driving traffic and acquiring users




Tony Adam – 04/10/2010
About.TonyAdam.Me

Tony Adam
Sr. Manager, Online Marketing
(Heading up SEO & Social Media Marketing)




Advisor:




Where I Play:
http://www.myspace.com/tonyadam
http://www.twitter.com/tonyadam
http://www.facebook.com/tonyadampage
http://www.linkedin.com/in/tonyadam

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What is Virality?




The adjective or adverb viral and the
noun virality may refer to any viral
phenomenon, that is, an object or
pattern that is able to induce some
agents to replicate it, resulting in
many copies being produced and
spread around.
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VIRALITY is taking one action and turning it into many.
VIRALITY VIA THE „STREAM‟


      Creating VIRALITY in the ‘STREAM’
Sharing is caring!




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Liking and Sharing on Facebook




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Getting in the Twitter Stream




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Make the user share your content!




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Oh Facebook & Zynga…how we loathe (but envy) thee!




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MAKING CONTENT GO „VIRAL‟




          Making content go “VIRAL!”
Great Content: Ripoffs




 Over 300K Unique Users in 3 days…and 700K+ over time.
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Great Content: Comedy




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Great Content: What‟s Trending?




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Case Study: Old Spice…SWAN DIVE!




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Know who your influencers are!




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Do they have 1.2 KABILLION Twitter Follower People




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It‟s still going! Go @ohdoctah! What do ladies really want?!




  Bet you didn’t see that one coming?!
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If you make it sharable…they will share it!




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    How do you become an INFLUENCER?
USING VIRAL CONTENT FOR SEO AND CUSTOMER ACQUISITION
THE USE OF VIRALITY IS THE CREATE VISIBILITY




 The use of VIRALITY is to create VISIBILITY
But, how does this get me Users?
Case Study: The Ultimate Cell Phone Plan Comparison
Creating Eyeballs and Visibility

Content went popular via Social Media




Which created major Technology blogs to pick it up




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Led to tons of links and embedded infographics

We got over 600 links to the post (is now a PR4 page)




 Used embed codes in infographics to attain links




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Ultimately Led To Top 5 Rankings




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VIRALITY really can show you the money!
               THANK YOU!

                Tony Adam
          http://tonyadam.com/
          tony@tonyadam.com
         Follow me! @tonyadam




    We’re hiring an SEO Manager!
  http://bit.ly/MySpaceSEOManager


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posted:8/31/2010
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