Hardships for the worst That ancestors of this sentence is too deep, and with their current situation, more accurate interpretation of the great words, in the realization of self-appreciation or business, the sense of crisis is too important to enable us to always have the fear of heart and destroyed the complacent attitude of blind optimism. Alas, the only prudent life Zhuge Aha! See a Bowen, that is, sense of talking to you is struggling GGMM, in the hope to give you some warning, or motivation: When people try to change the maximum committed an error that? ?Harvard professor, leadership, the first John. Scott&#39;s conclusion is: a false sense of urgency. ?False sense of urgency is that although that event imminent, but in the scramble in the state of anxiety and hurriedly, but not the kind embodied in the event of a crisis out clear objectives and clear thinking, a planned arrangement to carry out a smooth response. ?Kurt believes that the real sense of urgency is the leading key change and cris is, the sense of urgency to help enterprise crisis into opportunities, so that each individual regain the initiative. ?We see a well-known story of change, in 1985, a user would like Haier reflect: Factory production of refrigerators have quality problems. Haier&#39;s Zhang served as director of surprise inspections of the warehouse and found 76 units failed refrigerator. Zhang&#39;s approach is: to publicly shatter the 76 refrigerator, refrigerator by the production of these employees personally hit, many older workers on the spot in tears. ?With today&#39;s perspective, Zhang is a master of manufacturing a sense of urgency, he edged a sledgehammer smashing woke Haier&#39;s quality consciousness, also punched a 100 billion big companies. ?How to make real sense of urgency, there are four key strategies: ?Strategy 1, the first step in establishing a sense of urgency is to deeply understand its opposites: complacency and false sense of urgency. Complacency and a false sense of urgency is to make their living in the &quot;arrogant&quot;, the partition of the internal problems and external changes in the channel, turn off the new things, new concepts of the door. Most cases, the complacency of people do not think it complacency. Complacent status quo built on that basic good sense, the false sense of urgency is built on the basis of anxiety and anger. ? See a small case: Li Dongsheng self revolution - each is a eulogy as a success. Li Dongsheng has received written an article &quot;Eagle&#39;s rebirth,&quot; eagle in the 40 years of age to undergo a very painful update process - 150 days long transformation. Li Dongsheng told colleagues: we need the old, bad habits and traditions completely abandoned, may have to give up so me past support of our success today has become what our progress Zhang Ai, so that we can re-fly. ? 2 to be outward- looking strategy. Regardless of organization size, set the length of time, the eyes are too inward- looking and most of the breeding complacency. The organization must look inward not see new opportunities and from competitors, customers or changes in regulatory environment dangers. Therefore, you can change an organization&#39;s culture, making it look outward. You will see the information on risks and new opportunities, will narrow the divide between inside and outside, complacency reduced. For example, the most common way is to deal directly with customers to listen to the views of employees. For example, Apple CEO Steve Jobs claimed to be chief experience officer, Lou Gerstner at IBM when the rescue is the propaganda of &quot;Customer First, IBM second.&quot; ? Strategy 3 is full of a sense of urgency every day. One day is not difficult to achieve a sense of urgency, the difficulty is to have a sense of urgency every day, then continued sense of urgency to get it? Only action. With the action, right or wrong to digestion. Action in order to eliminate anxiety. On a team, the action also has the benefit that is passed positive signal, not necessarily believe you said, but some tend to believe you do. When you act, it conveys a sense of urgency of the signal, also established a team of urgency. ? See a small example: Who is the sense of urgency every day to keep the entreprene urs? The answer is Zhengfei, who wrote a famous article, &quot;Huawei&#39;s winter.&quot; Zhengfei repeatedly warned the winter, the first warning in winter 2000, when sales reached 15.3 billion Huawei profit to 2.9 billion electron hundred ranked first time. Second warning winter, in 2004, up to 13,000 words in the speeches, the Ren Zhengfei review examines Huawei currently experiencing severe difficulties. The third warning winter 2008, and to remind staff, &quot;the economic situation may decline, hope high-ranking officials to have adequate psychological preparation. Maybe in 2009, 2010, will be more difficult.&quot; ? Strategy 4 found opportunity in the crisis. Should always be considered as a potential opportunity for the crisis, not just terrible trouble, the crisis could be your friend, crises can even be used to create a real sense of urgency. However, in considering the sense of urgency by creating a crisis, do be careful, do not let dangerous loss of control, but also do not let people think you fool them, make them suffer. In short, in this increasingly dynamic world, the opportunities found from the crisis is likely to reduce your overall risk. ?