Han Jiahuan： KFC chicken behind the people

							Han Jiahuan: KFC chicken behind the people
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Share Tell friends 』 □ Suha ‖ First Financial Daily 2009-10-13 8:43:37
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First Financial Daily October 13 News "from the feed to the chicks and
then to farming, processing and active ring ring can be traced, the vertical supply
chain security risks have been reduced to a minimum." Face of intensifying
the "Moorhuhn" hearsay, Kentucky largest chicken supplier -
Shing Food (Asia) Ltd. Chairman of the Board Hanjia Huan laughed, then he was
"responsible" told CBN reporter, "our chickens all
'looks' Zhou Zheng, did not give birth to three six-winged .
"
Recently, Han Jiahuan In an interview with CBN's interview revealed: In
July of this year, and Yum China president Su Division signed a 3-year supply
contract broiler, the "Inventors" Han Jiahuan layout again B2C
market, plans to enter the supermarkets and other retail outlets.
In 1957, the Han Jiahuan father, native of Shandong Han Haoran Dacheng Group,
founded in Taiwan. At that time, but is a humble small cake (pigs, chicken feed
required) pressing plant, the whole plant only 12 workers, the boss Han Haoran have
to personally go to the countryside to sell cake.
1990, is already Asia's leading provider of Dacheng Group, livestock enter
the old and new transition period. Han Jiahuan baton and began to look toward the
Chinese mainland market. Today, Tai Shing Chinese food is labeled
"Chicken King", an annual capacity of 200 million broilers.
Han Jiahuan recalled to the CBN's first to build factories in Mainland
China when the "one person, played many Triangle" experience.
Morning suit in the reception of overseas supplier negotiations Shanghai bulk material
supply prices, noon, flew to the Northeast to see the production efficiency of the
factory at night that he had an old farm in the northeast kang talked with farmers to
expand farm programs next year - one day down, Han Jiahuan three identity
transform.
"The next decade, demand for Chinese chicken three times from three
billion to 12 billion expansion; Shing's market share increased from 5% if
10% of production to be increased dramatically to 1.2 billion." Han
Jiahuan that capacity within a decade need to grow six times, "for several
three kinds of split personality is essential."
Now, Dacheng decided "behind the scenes" to
"front" of the brand into the retail end.
Han Jiahuan to the CBN's new show a variety of chicken. "By
phone or Internet, enter this code at ease, the end consumer products may be familiar
with heaven and earth." He believes that peace of mind will be his code
knock on the door of modern channels of Brick distributors. (This article Source: First
Financial Daily on: Zhou Fang)
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