Future development Abstract: As the combination of human creativity and technology of digital content industry has become a core industry in the 21st century knowledge economy. Keywords: digital media elements, future opportunities, the combination of a variety of information, interactive communication, innovation, differentiation, digital media professionals. ? In human society, the information in the form of diverse, we treat these expressions as the media (medium). We call through the computer storage, processing and dissemination of information media to digital media (digital media). The past, we know almost all of the media to simulate the way storage and transmission, while digital media is a bit of form but through the computer storage, processing and dissemination. To achieve interactive performance, the analog domain is very difficult, but it is much easier in the digital domain. Therefore, with the computer&#39;s &quot;human-machine interaction&quot; is the digital media, a notable characteristic. Digital media development in five key points: to enhance creativity (Creativity). Every digital media innovation and in promoting the development of all. Continue to bring freshness to the user to continuously to their surprise, not only creative but also technical. Digital Media Industry need to innovate more than other industries, particularly the participation of innovative users. Create differences (Variation). Internet media and innovative digital media has entered the era of personalized, differentiated competition has become fundamental. Digital media for the user and provide effective and practical products, services and applications to achieve in practice, &quot;thought the decision pattern, location is way out.&quot; Highlight the experience of (Experience). In the user experience, visual vision, feeling emotions, thinking thinking, action action these four elements form an important experience in digital media experience, users can choose according to their focus on a combination of different forms, to enjoy digital media information services, interactive services and e-commerce services. Emphasize communication of (Communication). Creating a digital media platform, the interaction between users: Digital platform and user interaction between the upstream and downstream firms corporate customers end-user interaction and communication between users, this 3 constitutes effective interaction, which is really a platform for marketing within process, retain old customers is more important than the development of new user. Achieve relevance (Relation) If the strong interest in the areas of mass user, providing relevant content and services, combined with strong relevance of the Internet / digital media interactive products, to achieve divided, accurate, interactive; and make good use of content and services, long tail effect. The five principles of digital media business: the digital media platform focused on the customer / user services, and not merely to provide is a software itself. Through digital media platform, to get the users of collective intelligence. By making more unique and difficult to copy user data services, to get the platform and business value. Through the user&#39;s &quot;self service&quot; to serve the &quot;long tail.&quot; Digital media platform, user interface and development tend to light model, and use of light business model. Emphasis on co-integration of content and technical resources, while not entirely separate the completion of all related matters. Digital media including the use of digital technology generation, production, management, communication, operations and consumption of cultural content products and services with high added value, strong radiation, low consumption, wide employment, soft penetration properties. &quot;Culture is the body, science and technology for the enzyme&quot; is the essence of digital media. As the digital media industry development in part reflects a national information service, the upgrading of traditional industries and the integration of cutting-edge information technology research and innovation strength and industry level, so digital media in the world was government attaches great importance to all major countries and regions have developed to support digital media-related policies and development planning. United States, Japan and other countries regard the great efforts to promote digital media technology and industry as an important strategy for sustainable economic development. Long chain of the digital media industry, digital media technology involved all-inclusive. The next five years will be China&#39;s digital media technology and industrial development of the critical period. In the &quot;Eleventh Five-Year&quot; period to further promote high-value, low consumption of the digital media industry development, to capture the digital media industry development in the technical bottlenecks in high-Secretary Ministry of Science under the guidance of the national 863 program software and hardware technology topics organizations related to the power expert, in-depth study of digital media technology and Chanye of development concepts, content, architecture, digital media at home and abroad Guangfan technology research situation and development trend of careful analysis of the Wo Guo digital media technology industrial development of the bottleneck problem, a Chinese digital media technology strategy for the development of the next five years, goals and direction. ? Given these characteristics of digital media, now living in the digital media age we are, it is even more need to adapt to the new era to explore the characteristics of a self-development. First, the digital media is a concept closer to human transmission of the media. Digital media system can handle text, maps, sound and image, and other information. Therefore demands that we not limit ourselves to a single text or image information, and should combine the advantages of a variety of information, so that it can serve us. And also through text, maps, sound, image combination to improve communication effects. Secondly, in the dissemination of new technology tools and platforms, the audience change from passive acceptance to active participation. The traditional mass media, the wisdom found in the information issued at one end, a lot of information push (pushing) to the audience, while the latter passive acceptance. In the digital world, bits of information stored by the storage in the open (computer hard drive or CD-ROM), by the audience to pull (pulling) the needed information. Contains all of the interactive digital media features, wisdom can exist in the source and destination ends. This provides us with the information delivery platform of equality Di, but also for the audience - the new information gatekeepers, the media made Genggao Suzhi requirements. In addition, tend to personal two-way communication process between the communicator and the audience can be real-time communication and exchange. This real-time interactive feedback first to make a breeze; same source and destination of the roles can change at any time. Digital point and the point spread in the opposite mode of transmission of coexistence, it can ensure the coverage of the mass media more and more, on the other hand can become smaller and smaller, until the personal communication. Paul rollei Vincent in his &quot;Digital McLuhan,&quot; a book that: new digital arts not only emphasizes the knowledge, but also stressed the need to know how to learn knowledge. This means that the most basic form of knowledge that is dry (the most fundamental form of knowing is doing). That is, we have more opportunity to choose a pro-active communication and learning. Every digital media innovation and in promoting the development of all. Continue to bring freshness to the user to continuously to their surprise, not only creative but also technical. Digital Media Industry need to innovate more than other industries, particularly the participation of innovative users. To meet the technological innovation, we also need to upgrade their own creativity. On the other hand, the Internet media and innovative digital media has entered the era of personalized, differentiated competition has become fundamental. In addition to technical differences, capabilities and advantages of individual differences is that among the priority. Now the popular Face book, the school network, network are all happy audience show flavor and personality of the stage, is also a platform for personalized information dissemination. The pursuit of individual self-development, a large explosion in the information age to find a self-independent of other people&#39;s highest point. Digital media professionals need to &quot;versatile.&quot; Digital media talent shortage caused by the reason, the digital media industry itself is one of rapid technological upgrading, more important is digital media talent is talented people, it is necessary to master advanced technology, but also proficient in art, it is a requirement of scientific Combination of technology and creative arts disciplines, in addition to a skilled practitioner required operational skills, we also demand practitioners with good quality and unique individual artistic creativity. Web operators such as producers, must understand GIF animations, tables and forms, media applications, web frames, text video, links and actions, ASP to create dynamic web pages, technical expertise, but also have to have some basic graphic design , including the plane form the basis of basic graphics and text, animation applications, which require digital media professionals have &quot;accomplished&quot; in the can. As the digital media industry in China is still in the initial stage to address the issue of talents digital media industry has become a key factor in sustainable development. The &quot;four modernizations&quot; in order to train qualified personnel. The digital media, the main problem of manpower shortage in the industry now loose, conflicts, enterprises, institutions required for each material, there is no systematic training program, a headache to find medicine, seek leg surgery, and surgery combined search &quot;illness&quot; very rare, causing only &quot;skilled&quot; but not &quot;master&quot; of the embarrassing predicament. He said that the face of this dilemma, Shanghai Digital Media Assessment Office has to be on the &quot;system of specialized, community-based training, assessment standards, the level of internationalization&quot; of the training program to Shanghai digital media business professional and technical staff have been with the country and foreign advanced technology and ideas, each will be with the relevant government departments, relevant professional associations and other professional institutions, organizations, targeted for general digital media professional and technical personnel, the senior special training, to invite famous experts and scholars to Shanghai at professional seminars, discussions. Meanwhile, digital media and digital examination run will strengthen the links and communication media enterprises, strengthening and large, colleges interactive, build a digital media company for the employment needs of the digital media training, examination system, for different companies train at different levels of expertise for digital media personnel. ? As a school student, we should seriously study and digital media technology, his De development is closely related to us and we should seriously study and knowledge of digital media, with the network, information, communication technology for hurricane Shi development, now I think everyone are always dealing with digital media, such as watching mobile TV, mobile phone news, internet, 3G mobile communications, 3D movies coming, digital cameras and so on into our lives. These are attributed to the development of digital media, we should strive to learn the knowledge of digital media such as in colleges, Hui Ying Yong microsoft office skilled office 软件, electronic magazine IEBOOK, photoshop Deng Deng, 适应 social modernization efforts, with professional knowledge to enrich themselves, enrich their minds and eventually become a high quality comprehensive ability, learning ability, to adapt to society to strong, all-round development of qualified students. ? ? ? ?
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