pADI professional Association of Diving Instructors by flg35251

VIEWS: 40 PAGES: 9

									2010
MEDIA KIT
    tHe undersea journal
                                                                                                             ThIs Is pADI



                                                                                                keeping padi professionals informed, inspired and involved since 1967 second quarter 2009
                                                                                                                                                                                                                 pADI: professional Association of Diving Instructors
x,y, boomer! » Training: maximize advenTures in diving » go green » Turning up The laTin heaT




                                                                                                                          X,Y, Boomer!
                                                                                                                            How to Seek, Acquire and RetainToday’s Divers
                                                                                                                                                      training: maximize
                                                                                                                                                                                                                 + Founded in 1966 by John Cronin and Ralph Erick-     + PADI Members have issued more than 17 mil-
                                                                                                                                                                                                                   son
                                                                                                                                                    adventures in diving
                                                                                                                                                         go green for the
                                                                                                                                                              Bottom line                                                                                                lion certifications since 1966
                                                                                                                                                     turning up the Heat

                                                                                                                                                                                                                 + World’s largest diver training, certification and
                                                                                                                                                      in the latin market
                                                                                                                                                                                                                                                                       + PADI Members currently certify about 68 per-
                                                                                                                                                                                                                   membership organization                               cent of all divers in the United States and over
                                                                                                                                                                                                                 + Based in Rancho Santa Margarita, California,          55 percent of all divers worldwide
                                                                                                                                                                                                                   USA, with offices in Sydney, Australia; Port        + PADI programs are recognized for college
                                                                                                                                                                                                                   Coquitlam, Canada; Hettlingen, Switzerland;           credit recommendations by the American
                                                                                                                                                                                                                   Bristol, England; Tokyo, Japan; and Göteborg,         Council on Education (ACE), by the Canadian
    second quarter 2009




                                                                                                                                        ✚enricHed air nitroX goes online
                                                                                                                                                                                                                   Sweden                                                Open Learning Agency, New Zealand Qualifi-
                                                                                                                                                                                                                                                                         cations Authority (NZQA) and by the National
                                                                                                                                     sHopper’s mentalitY: do You Have it?


                                                                                                                                                                                                                 + Develops and produces the educational materials
                                                                                                                                                                                                                                                                         Qualification Framework in England, Wales and
                                                                     USJ2Q09_Cover.indd 1                                                                                                   3/26/09 3:04:15 PM




                                                                                            Types of pADI membershIp                                                                                               (textbooks, videos, support materials) its mem-
                                                                                                                                                                                                                   bers use to teach scuba diving                        Northern Ireland.
                                                                                            Individual: Includes divemas-
                                                                                            ters, assistant instructors,                                                                                         + More than 133,500 individual members and 5800
                                                                                            instructors, Master Scuba Diver                                                                                        dive centers and resorts operating in more than
                                                                                            Trainers, IDC Staff Instructors,                                                                                       180 countries and territories
                                                                                            and Course Directors
                                                                                            pADI International Resort
                                                                                            Association: Includes Dive                                                                                           pADI mIssIoN sTATemeNT
                                                                                            Resorts, Five Star Dive Resorts                                                                                      We teach the world to scuba dive.
                                                                                            and Five Star Instructor Devel-
                                                                                            opment Dive Resorts.                                                                                                 PADI is the world’s most respected and successful organization in recreational scuba div-
                                                                                            pADI Retailer Association:                                                                                           ing and snorkeling. The PADI organization is committed to product and service excellence,
                                                                                            Dive Centers, Five Star Dive                                                                                         the professional growth and security of all members, healthy competition and partnership
                                                                                            Centers, Five Star Instructor
                                                                                            Development Centers and                                                                                              within the dive industry, and to providing training and diving opportunities for all who seek
                                                                                            Five Star Career Development
                                                                                                                                                                                                                 to enjoy, safely explore and protect our planet’s oceans, lakes and waterways.
                                                                                            Centers
READERshIp



             Who Reads The Undersea Journal?
             PADI Members are more than just dive industry        DIsTRIbUTIon
             professionals. When you advertise in The Un-         The Undersea Journal is PADI’s membership
             dersea Journal, you reach scientists, astronauts,    publication, written for, and distributed to, the
                                                                  world’s finest dive professionals.
             actors, environmentalists, writers, journalists,
             photographers and more. Despite their diverse        INsTrucTors/DIvemAsTers
             backgrounds and reasons for diving, PADI mem-        U.S./Terr.                                41,457
                                                                  International                             80,738
             bers share a number of characteristics. They are
             gadget geeks, explorers and adventurers who          DIve ceNTers/resorTs
             believe there is no such thing as aqua incognito.    U.S./Terr.                                 1,723
                                                                  International                              3,619
             If it’s underwater, they’ll want to discover it,
             explore it and experience it. And if they can’t go   mANufAcTurers, LIbrArIes,
             there themselves, they’ll design, develop or buy     coLLeges, uNIversITIes,
                                                                  goverNmeNTs, scIeNce,
             the tools they need to see what lies beneath.
                                                                  AND mILITAry                                  971
             They are intrepid travelers and thrill seekers
                                                                  ToTAL DIsTrIbuTIoN                      128,537
             who journey to the deepest depths, the highest
                                                                  *2008 PADI Worldwide Corporate Statistics, all members
             heights and beyond.                                   (Japan excluded) worldwide.




             pADI members are the people who buy and sell your products:
             influencing the buying decisions of an estimated one million divers a year. But above all
             else, PADI members are educators and dive business professionals with a passion to
             share their joy of the underwater world with those less fortunate than themselves —
             those who are not yet divers.
DEMogRAphIcs



InDIvIDUAl MEMbERs                              IRRA MEMbERs STORE
Global, excluding Japan                         OWNERS / MANAGERS
                                                Global, excluding Japan
geNDer
83% Male                                        geNDer
17% Female                                      82%   Male
                                                18%   Female
mArITAL sTATus
56% Married                                     mArITAL sTATus
30% Single,                                     68% Married
      Never Married                             18% Single, Never Married
10% Divorced                                    10% Divorced
                                                 1% Widowed
Age
16%     18-29                                   Age
38%     30-39                                    5%     18-29
29%     40-49                                   41%     30-39
15%     50-59                                   34%     40-49
 2%     60+                                     16%     50-59
                                                 3%     60-69
eDucATIoN
                                                 1%     70+
 2% Full time student
11% High School                                 eDucATIoN
      Graduate
                                                 0% Full time student
20% Some College
                                                19% High School Graduate
29% College Degree
                                                20% Some College
23% Graduate Degree
                                                29% College Degree
15% Post Graduate
      Degree                                    22% Graduate Degree
                                                 9% Post Graduate Degree
Source 2008 Individual and IRRA Member Survey
Why ADvERTIsE?



                 Why Advertise In The Undersea Journal?
                 Advertising in The Undersea Journal lets you      TRAvEl DEsTInATIons
                 reach dive industry professionals worldwide.
                                                                   promote your facility’s highlights PADI
                 In addition to being potential clients, PADI
                                                                   Members are always looking for great new
                 Professionals influence the buying and travel
                                                                   travel destinations for themselves or for dive
                 decisions of nearly 1,000,000 students and
                                                                   groups. Let them know what’s special about
                 consumers each year. Be sure to tap into this
                                                                   your operation.
                 unique advertising opportunity.
                                                                   Increase group business Dive centers book
                 MAnUfAcTURERs                                     group trips. Let trip organizers know how you
                                                                   cater to groups. This is a great way to build
                 Increase product awareness Create                 your client base and convert satisfied groups
                 demand at the professional level for your prod-   into repeat business.
                 ucts by keeping industry pros up to date on
                 new products, as well as on new and improved
                 features of existing products.                    InsTRUcToR TRAInIng
                 Increase distribution With more than 5,300        fill your instructor training courses!
                 dive center and resort members worldwide,         The Undersea Journal reaches your target
                 this is your opportunity to speak directly to     market. All renewed PADI Divemasters and
                 retailers about your product lines.               Assistant Instructors receive the magazine.
                                                                   This is your opportunity to tell them why they
                 Increase sales Industry surveys show that
                                                                   should choose your facility for instructor level
                 instructors have the greatest influence on the
                                                                   training. Ask about the special IDC/CDC
                 buying decisions of their students. Make sure
                                                                   co-op program.
                 they’re recommending your products!

                 + 122,195 Instructors and Divemasters
                 + 5,342 Dive centers & Resorts
                 + 1,000,000-plus consumers influenced
                       RATEs
prices effective January 1, 2010
     second Quarter 2010 Issue




DIsplAy RATEs                                                                    MARKETplAcE RATEs
four-color                        1X        covers      (four-color only)        four-color         1X        2X         4X
spread                    $10,965           Inside front                $7,310   1/6 page           $940      $905       $865
full page                   6,090           Inside back                  6,700   1/12 page          $590      565        545
2/3 page                    4,520           back                         7,915
1/2 page                    3,635                                                Two-color
1/3 page                    2,515                                                1/6 page           $840      $805       $775
                                                                                 1/12 page          $525      505        485
Two-color                         1X
spread                     $9,460                                                black & White
full page                   5,245                                                1/6 page           $670      $645       $615
2/3 page                    3,905                                                1/12 page          $420      405        385
1/2 page                    3,160
1/3 page                    2,185                                                Inserts prices quoted upon request


 bonnier Dive group                            fREQUEncy           DIscoUnT

 frequency/volume                                 1x                   —         pADI member DIscouNTs
 Discounts                                        2x                   4%        International Resort and Retailer Associations (IRRA)
                                                  3x                   6%
                                                                                 Members and PADI Course Directors and Master Instructors
 Frequency = combined total number
                                                                                 advertising PADI programs (e.g., IDCs, CDCs, etc.) receive a
 of display ad insertions in Sport Diver,         4x                   8%
                                                                                 five percent discount.
                                                  8x                  12%
 Scuba Diving, & the paDi Undersea
                                                  11x                 15%
 Journal. Discounts apply to 1x dis-                                             AgeNcy commIssIoNs
                                                  12x                 17.5%      A 15 percent commission is available to recognized advertis-
 play rate in each publication.
                                                  15x                 20%        ing agencies.
                                                  19x                 22.5%
                                                  23x                 25%
AD sIzEs/closIng DATEs



 AD sIzEs*                                                                            2010 closIng DATEs
 Black-and-white, two-color, four-color ROP (offset)
                                                                                      Issue                               Ad space                        Materials
  size of Ad                        Width                      length                                                      closing                            Due
  Full Page with Bleed           8-1/4”     (8.25”)        11-1/8”   (11.125”)
  Trims to                       8”         (8”)           10-13/16” (10.8125”)       1st Quarter                            12/1/09                       12/3/09
  Full Page Nonbleed             7-1/2”     (7.5”)         10-3/8”   (10.375”)
  2/3 Page Vertical              4-9/16”    (4.5625”)      9-13/16”    (9.8125”)      2nd Quarter                             3/2/10                         3/4/10
  1/2 Page Horizontal            7”         (7.0”)         4-13/16”    (4.8125”)
                                                                                      3rd Quarter                             6/1/10                         6/3/10
  1/2 Page Horiz. Bleed          8-1/8”     (8.125”)       5-1/2”      (5.5”)
  Trims to                       8”         (8.0”)         5-3/8”      (5.375”)
                                                                                      4th Quarter                            8/10/10                       8/12/10
  1/2 Page Island                4-9/16”    (4.5625”)      7-1/2”      (7.5”)
  1/3 Page Vertical              2-1/4”     (2.25”)        9-13/16”    (9.8125”)      *If we do not receive instructions regarding your materials, the most recent ad of
  1/3 Page Vertical Bleed        2-7/8”     (2.875”)       11-1/8”     (11.125”)      the same size scheduled will be picked up.
                                                                                      Ad materials received after the deadline will be charged late fees, unless an ad
  Trims to                       2-3/4”     (2.75”)        10-13/16”   (10.8125”)     extension is arranged with Ad Services prior to the deadline.
  1/3 Page Square                4-9/16”    (4.5625”)      4-13/16”    (4.8125”)      There is a $75 fee for sending in revised materials after original ad material has
  1/6 Page Vertical              2-1/4”     (2.25”)        4-13/16”    (4.8125”)      been processed. This also applies if revised material is sent in after instructions
                                                                                      have been given to pick up an ad.
  1/6 Page Horizontal            4-9/16”    (4.5625”)      2-3/8”      (2.375”)
  1/12 Page Square               2-1/4”     (2.25”)        2-3/8”      (2.375”)

 HOLD LIVE MATTER 0.25” FROM TRIM ON ALL SIDES.
 *PLEASE SUPPLy SPREAD FILES AS A SINGLE SPREAD DOCUMENT
 *Metric ad sizes available upon request



                                                            1/12
                                                           PAGE
                                                                                        1/6 PAGE
                                                                                                       1/3
    FULL PAGE                                                                            HORIZ.
                            FULL PAGE           2/3 PAGE                                              PAGE
      BLEED                                                                                           VERT.        1/2 PAGE
                                                            1/6                                                       ISL.
                                                                                        1/3 PAGE
                                                           PAGE            1/2 PAGE        SQ.
                                                           VERT.
      TERMs & conDITIons                                                             DIgITAl REQUIREMEnTs


1. Rates on this card are effective beginning with the January 2009 issue and        book specifications                                                                    Advertising policy
   are stated in U.S. dollars.                                                       Trim size: 8 1/8˝ x 10 3/4˝
2. Submission of advertising for publication constitutes acceptance of these         bleed size: 8 3/8˝ x 11˝                                                               The Undersea Journal does not accept advertising
   terms by Advertiser and Agency. No conditions other than those set forth          No live matter within ¼˝ of final trim size. On spreads allow 1/8˝ safety on           in its publication, on its website, or in any other me-
   on this rate card and the insertion order shall be binding on Publisher           each side of the gutter. All marks should be offset at least .125” from trim. All      dia that does not meet all of the following criteria for
   unless specifically agreed to in writing by Publisher.                            ads supplied must be CMyK. For ads requiring a spot color, please contact              Manufacturers and Suppliers:
3. All advertisements and their content are subject to Publisher’s approval.         your production manager for specifications.                                            · Dealers must be the primary channel of distribution.
   Publisher reserves the right to reject or cancel any advertisement,               binding: Perfect Bound, Jog: to Foot.
                                                                                                                                                                            · If online / direct sales are offered, it must be no less
   insertion order, space reservation or position commitment at any time.            supplied materials that do not comply with the following specifications will be cor-
   Publisher shall not be liable for any costs or damages if for any reason
                                                                                                                                                                              than the MSRP.
                                                                                     rected and the advertiser billed for the required production.
   Publisher fails to publish an advertisement, or for errors in key number                                                                                                 · If a special offer is promoted online, no products
                                                                                     AD sIZes: All ads must be created to exact size specifications listed on
   or advertiser index.                                                                                                                                                       can be offered for less than the authorized dealer
                                                                                     the rate card or will incur charges for resizing. On bleed ads use trim size
4. Conditions, other than rates, are subject to change by Publisher without                                                                                                   can also provide consumer.
                                                                                     as your document size. No live matter within 1/4” of gutter or trim on full
   notice. Rates are subject to change upon notice from Publisher.                                                                                                          · Dealer Locator must be positioned before or more
                                                                                     page or spread ads.
   Cancellation of any space reservation by Advertiser or its Agency for                                                                                                      prominently than online sales option.
   any reason other than a change in rates will result in an adjustment of           reQuIreD formAT: PDF/X-1a format is the required file format for sub-
   the rate (shortage) based on past and subsequent insertions to reflect            mission. When preparing PDF/X-1a files, careful attention must be paid to              Products and/or services similar to those offered by
   actual space used at the earned frequency or volume rate. Advertiser and          ensure they are properly created and will reproduce correctly. Please see              PADI and its subsidiaries are not permitted.
   Agency agree to pay for incomplete contracts at the shortage rate.                Adobe.com/products/acrobat/pdfs/pdfx.pdf for guidelines and instructions.              Advertising from PADI IRRA Members who offer
5. Cancellation or changes in orders may not be made by Advertiser or                Files should conform to SWOP guidelines, and total ink density should not              direct sales via internet, phone, or mail may be ac-
   its Agency after the closing date. Advertisements not received by the             exceed 300%. View specifications online at www.swop.org.                               cepted.
   closing date will not be entitled to approval or revision by Advertiser or its    proofs: for full page and spread ads, advertisers MUST sub-                            Consumer magazines soliciting subscriptions may
   Agency. Publisher is not responsible for loss or damage of any advertising        mit a contract-level digital proof at full size that conforms to SWOP                  include retail pricing if approved by publisher prior to
   materials.                                                                        standards (including a color bar) for all digital files. Client-supplied
6. Positioning of advertisements is at the discretion of Publisher except
                                                                                                                                                                            magazine closing date.
                                                                                     contract proof is required to guarantee color. Acceptable contract proofs
   where a request for a specific position is granted, in writing, by Publisher.                                                                                            At its editorial discretion, PADI reserves the right to
                                                                                     include: Epson Contract Proof, IRIS, Kodak Approval, Digital Match Print,
7. Publisher is not liable for delays in delivery, or nondelivery, in the event of   Progressive Press Proof, Fuji Pictro, Fuji Final Proof. Proofs are required
                                                                                                                                                                            reject any ad.
   an act of God, action by any governmental or quasi-governmental entity,           regardless of file delivery mode. If contract proof is not supplied, we will
   fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or     generate an Epson proof, and additional charges may apply. The publisher
   illegal, labor or material shortage, transportation interruption of any kind,     and printer will not accept responsibility when contract proofs are not sub-
   work slowdown or any condition beyond the control of Publisher affecting          mitted.
   production or delivery in any manner.
8. Advertiser and its Agency shall be jointly and severally liable for monies        meDIA TrANsfer: CD-ROM, DVD                                                            Shipping Instructions
   due and payable to Publisher for advertising ordered and published.               *eLecTroNIc TrANsmIssIoNs: Ad files can be delivered via our
   Should collection efforts become necessary, Advertiser and its Agency             Ad Portal at adportal.bonniercorp.com. For ads supplied electronically,                Questions? please contact the
   agree to pay attorney fees, expenses and costs incurred in connection with
   collection of all monies due.
                                                                                     advertiser must supply an additional content proofing file. If one is not sup-
                                                                                     plied, a confirmation PDF proof will be sent to advertiser for approval and
                                                                                                                                                                            advertising services manager at
9. Advertiser and its Agency warrant that they are properly authorized to            an Epson proof will be made for full page ads and spreads, and additional              407-571-4769.
   publish the entire contents and subject matter of all advertising submitted       charges may apply. We do not accept ads via e-mail.
   for publication. When advertisements containing the names, likenesses             electronic files are stored for one year only, unless otherwise requested in writ-
   and/or testimonials of living persons are submitted for publication, the          ing.                                                                                   final Ad materials (ready to print) or
   order or request for the publication thereof constitutes a warranty by                                                                                                   photos, copy, logos, materials, etc. for ad design
                                                                                     INserTs: Consult your advertising representative. production,
   Advertiser and its Agency that they have obtained written consent for
                                                                                     design and prepress services are available; rates upon request.
                                                                                                                                                                            services at The undersea Journal ship to:
   the use of the name, likeness and/or testimonial of each and every living
   person which is contained therein. Advertiser and its Agency agree to             materials requirements for In-house Design services:                                   Undersea Journal
   indemnify and hold Publisher harmless from and against any loss, expense          phoTos: Color scans should be 300 dpi in CMyK. B/W scans should be
   or other liability resulting from any claims or suits for misappropriation,       300 dpi grayscale.                                                                     laura linton
   libel, violation of rights of privacy, plagiarism, copyright infringement and     logos: Vector .eps or .ai files are preferred. Type should be converted to             460 north orlando Avenue, suite 200
   any other claims or suits that may arise out of the publication of such           outlines unless the fonts are provided. Jpgs must be 300 dpi.
   advertisement.                                                                    If you are supplying native files for us to work with, they must be accompa-           Winter park, fl 32789
10. Until credit is approved, advertisements are run on a prepaid basis only.        nied by the fonts used in those files. Black type on light background should           phone 407-571-4769
     After approval, credit terms are net 30 days.                                   be defined as 100% black ONLy. Files should conform to SWOP guidelines,
                                                                                     and total ink density should not exceed 300%.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Bleed:   in.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             2 PMS Colors: pms #'s tk




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        RESORTS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        choose one to
                                                                                                                                                                                                                                                                                                                                               Steals!                                                                                                                                          the debate,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THE NEXT                                                                                                match your style
PAGE 29




                                                                                                                                                                                                                                                                                                                                        21




                                                                                                                                                                                                                                                                                                    •
WHITETAILS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                the truth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                GREAT                                                                                                                                                                                                                                                                    KAWASAKI
                                                                                                                                                                                                                                                                                                                                                       GREAT VACATION DEALS FROM                                                                                                                and what’s
PAGE 26
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                                                                                                           EXPLORE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              SKI
BASS



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                sTROLLeR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        NEGOTIATION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        TIPS FROM                                                                                                                                                         WIN?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                NATION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ADVENTURE


                                                                                                             HAWAII
PAGE 66
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                sHOPPinG?                                                                                                                                                                                                                                                               THE PROS                                                                                                     RIDE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 4X4 RIDE                                                      TEAM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                our picks for stylish                                                                                                                                                                                                                                                                                                                                                              WET & WILD                                                   GREEN’S




                                                                                                                                                                                                                                                                                                    •
                                                                                                          (LIKE A LOCAL)                                                                                                                                                                                                                                                                                                                                                                        steals & splurges                                                                                                                                               Hint:                                                                                                                                                                                                             IN THE ALPS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                It’s not                                                                                                MARRY IN                                                                                                                                                               AMAZING

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        HAWAII
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               YOUR                                                                                                                                                                                          RACE STORY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Burma.
                                                                                                         80     SECRET WAYS TO TRAVEL DEEPER                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     page 94                                                                    GUIDE TO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        IDEAS FOR




                                                                                                                                                                                                                                                                                                    •
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         REVELSTOKE


                      SKILLS
                                                                                                                                                                                                                                                                                                                              Grand                                                                   St. Martin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        EVERY ISLE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               less grrr...
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              page 58
                                                                                                                                                                                                                                                                                                                             Cayman                                                                    WHERE THE FUN
                                                                                                                                                                                                                                                                                                                                                                                                        NEVER STOPS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        dress your tot as cool
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        as this little guy, p.42




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               more zzz
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CULINARY BLISS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      +
                                                                                                                                                                                                                                                                                                                              LIKE A LOCAL


                   FISHING, HUNTING & CAMPING
                         TIPS FROM EVERY STATE                                                                                                                                                                                                                                                                                                                 THE WHOLE
                                                                                                                                                                                                                                                                                                                                                                        +
                                                                                                                                                                                                                                                                                                                                                             GOLF RESORTS
                                                                                                                                                                                                                                                                                                                                                              FAMILY WILL
                                                                                                                                                                                                                                                                                                                                                                                                               COU-COU
                                                                                                                                                                                                                                                                                                                                                                                                               OR TUTU
                                                                                                                                                                                                                                                                                                                                                                                                               LOCA
                                                                                                                                                                                                                                                                                                                                                                                                                     L
                                                                                                                                                                                                                                                                                                                                                                                                                       ?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        TASTY TRIPS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        FOR FOODIES                                              COOL HOTEL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  CHAPELS,                                                                                               TEST RIDE
                                GEORGIA: CATCH BREAM WITH ROADKILL
                                                                                                                                                                                                                                                                                                                                                                 LOVE
                                                                                                                                                                                                                                                                                                                                                                                                                EATS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                an expert’s cure for the crankies                                                                                                                                                                                                                                                                                                FINDING THE
                        KENTUCKY: BARK A SQUIRREL LIKE DANIEL BOONE
                       NORTH DAKOTA: SURVIVE THE NIGHT WITH A KNIFE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            RIGHT VENDORS                                                            SUZUKI KINGQUAD
                                   VERMONT: TRACK A DEER FOR MILES
                              WEST VIRGINIA: RAFT NASTY WHITEWATER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              REAL WEDDINGS                                                              NEW ENGINE & POWER STEERING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                september 2009                                                                                                                                                                                                                                                   GALORE




                                                                                                                                                                                                                                                                                                                                                                      8.125




                                                                                                                                                                                                                                                                                                                           DIVER
                                                                                                         VOYAGE AROUND THE WHITE CONTINENT                                                                                    LESSONS LEARNED: EVEN EXPERTS RUN AGROUND!                                                         SPORT                                                                        TEST DIVES                                                                     ON THE HUNT                             SCUBALAB 14 NEW TROPICAL                                                                                                                                             4 DR EAM TR I PS U N DE R $1,500                                          8,000 MILES ACROSS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   74 INNER-VIEWS             THE PACIFIC                                                        GARRETT REYNOLDS • 30 NEW PRODUCTS • EDWIN DELAROSA’S POST SHOP • COLIN MACKAY
                                                                                                                                                                       a new series launches    p. 48
                                                                                                                                                                                                                                                                                S�nce 1907                                                                                                                    6 TOUGH                                                                        FOR TREASURE                                     WETSUITS                                                                                                                                                                                                                             96 SNAP       PHOTO GALLERY


                                                                                                         CRUISING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 sINCe 1907
                                                                                                                                                                                                                                                                                                                                                                                                              DRYSUITS                                                                                                                                                                                                                                                                                                                                                            112 MORE       BARRELS FOR YOUR BUCK                                        ®
                                                                             CRUISING WORLD




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 14 Editor’s Note:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 24 Scene:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 30 Letters:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 38 Ask The Expert:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    REEF                                         40 True Stories:




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 summer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    BUTTS
                                                                                                            WORLD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 46 Currents:
                                                                                                                                                                                                                                                                                                                                       TH E OF FI CI AL P UB LI CATI ON O F TH E PA DI D IV IN G SO CI ET Y
                                                                                                                                                                                                                                                                                                                                                  CIAL
                                                                                                                                                                                                                                                                                                                                       THE O F F ICI             A
                                                                                                                                                                                                                                                                                                                                                           B LICAT          T     A         ING
                                                                                                                                                                                                                                                                                                                                                                                         IVIN SOCI TCIET                                                                                                                                                                                                                                                                                                                                                                                         54 Misc:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ARE BACK!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            D           I        V            N         G                                           X,Y, Boomer!                                                                                                                                      POSTER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 58 How To:



                                                                                                                                                                                                                       7 great cruising boats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 60 Go There:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      INSIDE                                     66 Quivers:
                                                                                                                                                                                                                                                                                                                                     CARIBBEAN, COCOS ISLAND, INDONESIA,                                                                                                                                                                                                                                                                                                                                                                                                                         68 Pop Quiz:



                                                                                                          SAILING                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CHArTer sPeCIAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             UNDER
                                                                                                                                                                                      JUNE 2009                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 126 Check Outs:
                                                                                                                                                                                                                                                                                                                                      PALAU, PAPUA NEW GUINEA & BEYOND                                                                                                                                                                               RISING TIDE                                    How to Seek, Acquire and RetainToday’s Divers



                                                                                                                                                                                                                                                                                                                           WORLD’S BEST
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                130 Departure:
                                                                                                                                                                                                                                             FOR WEEKENDS OR EXPEDITIONS                                                                                                                                                                                                                                                                                   Which Islands                                                      training: maximize                                                                                                                         Cruise the Ancient     134 Last Words:




                                                                                                          KNOW-                                                                                                                                                                                                                                                                                                                                                                                                                                            Will Be Under
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            adventures in diving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 go green for the                                                  TH E MOST I NSAN E SHOTS                                              Wakes of Greece
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 NORTHWEST

                                                                                                                                                                                                                                                                                                                              DIVES                                                                                                                                                          THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Water by 2015?                                                                                                                                 OF TH E YEAR                                                    Discover the Secrets of
                                                                                                                                                                                                                                                                +
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Bottom line
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Maine’s Rocky Coast                                                                                     SHRED
                                                                                                          HOW
                                                                             ANTARCTICA • SAIL TACTICS




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             turning up the Heat
                                                                                                                                                                                                                                                                       › HUNT 52
                                                                                                                                                                                                                                                                       › SEA RAY 31                                                                                                                                                                                                                                                                             Deep-Earth                                                    in the latin market                                                                                                                                                                                                                                Darin Read
                                                                                                                                                                                                                                                                       › FOUR WINNS 40
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Exploring:                                                                                                                                                                                                                                                                                                      Interview

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ICE                                                                                                                                                                                                                                                                                                                                                                                 “IF IT’S NOT SMOOTH,
                                                                                                          > Reef the right sail p. 70                                                                                                                                  › RANGER TUGS 29

                                                                                                          > Better ride downwind p. 66                                                                                                                                                                                                                                                                                                                                                                                                                                BONNE                                                                                                                                                                                                                                                                                                      IT’S POINTLESS.”

                                                                                                          > 6 steps, the pole’s set p. 71                                                                                                                                                                                                                                                                                                                                                                                                                             TERRE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             DIVE INTO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ANTARCTICA’S                                                              MINE                                                                                                                                                                                              AMERICA’S OTHER COAST
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             MYSTERIOUS                                                                                                                                                                                                                                                                  COME HOME TO THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             UNDERWATER                                                                                                                                                                                                                                                                  GULF OF MEXICO
                                                                                                                                                                                                                                                                                                                           DIVE NEW                                                                                                                                                          REALM
                                                                                                                                                                                                            ONE COUPLE’S                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Serious Enthusiasts
                                                                                                                                                                                                            FIRST CRUISE:
                                                                                                                                                                                                                                                                                                                           SITES IN BVI
                                                                                                                                                                                                                                                                                                                           & BAHAMAS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Join Forces to Build a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         NEW TRUMPY 63
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   THE 2 CRASHES
                                                                                                          A couple’s
                                                                                                          storm tactics
                                                                                                                                                                                                            AROUND THE WORLD
                                                                                                                                                                                                                                                                                                                           HOW TO FIND
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ESSENTIAL                                                             PLUS                                                                                                                                                                                                                                                                                                                          THAT CHANGED BMX
                                                                                                                                                                                                            ON A NORDHAVN 43                                                                                                                                                                                                                                                                 BAHAMAS                                                            Top Dives                                                                                                                                                                                                                                                                                                                    Stephen Murray & Mike Aitken Speak
                                                                                                          for relationships                                                                                                                                                                                                SUNKEN
                                                                                                                                                                                                                                                                                                                           TREASURE                                                                                                                                                          A New Look at
                                                                                                          at sea p. 40                                                                                      STAY COOL THIS SUMMER:                                                                                                                                                                                                                                                           a Diverse Diving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              in Dominica
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Live-Aboard
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Inner-View Issue                                                                                                                                                                         Words from Foster, Hawk, Doyle,
                                                                                                                                                                                                            TROUBLESHOOT YOUR AC                                                                                                                                                                                                                                                             Paradise                                                        Luxury in the                                                                                                     “THE HEAVIEST KELLY SLATER                                                                                                                                                                                                 Wood, Jennings & Whitton
                                                                                                          Spring fling                                                                                                                                                                                                                                                                                                                                                                                                                                            Maldives                                                                                                            WAVE IN THE NATHAN FLETCHER                                                                                                                                                                 PLUS:
                                                                             JUNE 2009




                                                                                                          in Lake Huron’s                                                                                   SUMMER HAVENS                                                                                                  Wreck Wonderland in North Carolina                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sidehack BMX: Greyboy & Truly Odd
                                                                                                          North Channel p. 56                                                                               › APOSTLE ISLANDS                                                                                              Shooting HD Video With New DSLRs                                                                                                                                                                                                                                                  ✚  enricHed air nitroX goes online                   TRANSWORLDSURF.COM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             URF.COM   WORLD BY BRUCE IRONS                                                              PLus: Custom Line 112, sunseeker 86, san Juan 40
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 • The Return of Dizz Hicks
                                                                                                                                                                                                            › DESTIN › SAN JUANS                                                                                           PADI Diving Society’s 10th Total Submersion                                                                                                                                                                                                                                      sHopper’s mentalitY: do You Have it?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        A MILE.”— KOBY ABBERTON And More …                                                                                                                                                       • BMX’s Classic Movie & TV Moments

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  AUGUST 2009




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      SOLAr FL             cELLS:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              YEr STEM MANUAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  A USEr’S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Around the World without a Drop of Jet Fuel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            TECHNIQUES FROM THE PROS YOU CAN USE AT HOME



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 23 hot
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            S a v o r a Wo r l d o f   Authentic Cuisine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               DINING IN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  The                    The Ultimate                                                          AMERICA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  WHAT’S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  First
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Color                  Chocolate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  E-Reader               Caramel Tart
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                3rd ANNUAL INVENTION AWArdS                                                                              The Best
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   HOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                TOMORROW’S TANK                                                                                                                                                                                                                                                   IN THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         New Cut of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Steak


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Unmanned
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Beast That
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                PLUS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                E A Skyscraper-Escape Harness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Delicious
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Homemade
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Potato Chips
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   COLD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Tops 60 mph—                                                    E The Wearable Web


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                and Was                                                         E Robotic Legs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Built in a                                                          And More Incredible


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Restaurants
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Garage                                                                  Backyard creations




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         That                                                                                                                                                                  ALL ABOUT



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Matter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              THE ARLBERG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               LIVING HIGH
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               IN AUSTRIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 CROSS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Inside America’s top                                                                                                                                                   PURPOSES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               RETHINKING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         kitchens; plus 14 recipes                                                                                                                                               RACING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         from our favorite chefs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       NEW!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                DEAN                                                 cLONING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                KAMEN                                                 cURES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    BALDNESS                                                                                                                         119
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                WANTS TO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          .32
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                REINVENT YOU




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        THE AM ISSUE
                                                                                                                                                                                                             RACING » STARS » BIKES » PRODUCTS » FREESTYLE                                                                       DOWNRIGGERS FOR BIG TUNA AND BILLFISH
       THE COOLEST, CHICEST HOUSEPLANTS—EVER!
                                                                                                         HOW TO CRASH THE RIGHT WAY                                                                 p.58
                                                                                                                                                                                                                                                                  FREE POSTER INSIDE                                          SMALL-CRAFT ADVISORY — FISH OFFSHORE SAFELY
                                                                                                                                                                                                                                                                                                                                                    —                                                                                                                                         THE BEST KIDS GEAR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    LEARN TO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   SAIL THIS   KEYS, DISNEY, CAPTIVA OUR FAVE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     FISH                                                                                                                                                                                                                                                         GET BETTER FAST — CHARTER A PRO! P 50
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   —                .




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   FLORIDA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                DON’T BUY THE WRONG SKIS!                                          SATURDAY    FROM ONLY $145 PER NIGHT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     SHACKS



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     >WIN H
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          HI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          HIS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         HER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     AND H
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     HELMETS



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   TRAVEL+ LIFE
                                                                                                                                                      Ski Your                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           39
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            >SPECIAL FITNESS & INSTRUCTION ISSUE




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            YOUR                                   undiscovered
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    YO U R G U I D E TO T H E G O O D L I F E
                                                                                                                                                                                                                                                                                                                                                                                                                               SKI / YOUR BEST SEASON EVER! / NOVEMBER 2008 / VOLUME 73 #3




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 TURNING PRO


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   summer                                                                                                                                                                                                                                                                                         10
Getting Wild
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          win                                                                                                                                                  AMS                                                 SPOTLIGHT

                                                                                                                                                          Best                                                                                                                                                                                                                                                                                                                                                                              BEST
and Green in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         THE FUTURE OF                                                 BRANDON WESTGATE
Southampton
                                                                                                                                                                                                                                                                                                                            The Essential
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          SEASON
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            A KEYS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                FOR 4
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     TRIP                                                                                                                SKATEBOARDING                                                                                            Ways
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   weekends
PAGE 45

Escape From
                                                                                                                                                          28 expert tips
                                                                                                                                                                               to make it                                                                                                                                   Dolphin                                                                                                                                                                                                         EVER!                                  FOR A LOT LESS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  P.6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Lures
Rio: Luscious                                                                                                                                                                happen now
                                                                                                                                                                                                                                                                                                                            Source                                                                                                                                                                                                                                                 THAN YOU THINK                                                                                                                                                                                                                                                                                 Beat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         4
Garden Retreat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Live
                                                                                                                                                                                                p.50
PAGE 66
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       EASY TIPS


                                                                                                                                                                                                                                                                                                                            Book
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       TO IMPROVE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       YOUR SKIING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Baits!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          CLINICS IF YOU

Intimate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          WANT TO GET


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        7TRICKS
                                                                                                                                                                                                                                                                                                                            • Monthly                                                                                                                                                                                                     BETTER FAST                                                                                                                                                                                                                                                                                                                             And 8 Ways
                                                                                                                                                                                                                                                                                                                              Hot Spots

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        8
                                                                                                         Why the U.K.                                                                                                                                 BETTER THAN EVER?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              REAL ESTATE >
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  They Don’t
Backyard
                                                                                                                                                                                                                                                                                                                            • Amazing Mahi                                                                                                                                                    STEAMBOAT                                        MOST COMMON
                                                                                                         produces the world’s                                                                                                                            Exclusive Chad Reed Interview
                                                                                                                                                                                                                                                                                                                              Migrations                                                                                                                                                      BUY NOW &                                        PROBLEMS
                                                                                                         toughest skiers p.42                                                                                                                                                                                                                                                                                                                                                                                                                  SOLVED
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        BEYOND
                                                                                                                                                                                                           22MUST-HAVE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              LOOK SMART LATER                                                                                                                                                                                                                                                                                                                                                                     HOW TO CATCH MARLIN
                                                                                                                                                                                                                                                               THE EDGE OF                                                  • How to Rig                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ON NEW AUSSIE STICK BAITS

Getaways                                                                           +
                                                                                                                                                                   The easiest way to learn
                                                                                                                                                                      the slalom course
                                                                                                                                                                                                           NEW PRODUCTS
                                                                                                                                                                                                                                                                    INSANITY
                                                                                                                                                                                                                                                                   Inside the Mind of
                                                                                                                                                                                                                                                                     Robbie Maddison
                                                                                                                                                                                                                                                                                                                              Mahi for Marlin
                                                                                                                                                                                                                                                                                                                            • 4 Tips to Boost
                                                                                                                                                                                                                                                                                                                              Your Success
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              TRAVEL PLUS>
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              GREAT JUST GOT BETTER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              THE NEW JACKSON HOLE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        BELIEF
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         MARIUS•CHIMA•SURREY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   BILLFISHING’S BIGGEST SECRET
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   CAPE VERDE GOES OFF AGAIN
SMALL-SPACE GARDENS                                                                                       •    Head-to-head boat challenge                                                                                                                      SUPERCROSS                                                                                                                                                                                                                    NORTHSTAR RISING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         KREMER•BROCK•TANCOWNY                                                                                     FLORIDA’S HISTORIC FISHERY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   SPAWNS LEGENDARY CLUB
FOR LIVING THE GOOD LIFE
                                                                                                          •    Perfect grip — glove and handle review
                                                                                                                                                                                                                                                                  SMASHto go  UP                                            Plus:                                                                                                                                                                                                                                                                                                                                                                                                                                        CROCKETT•MANDERSON•PROVOST
                                                                                                          •    50th Masters preview                                                                                                                                                                                         North Carolina’s Summer Sailfish                                                                                                                                  THE NEXT DEER VALLEY?
                                                                                                                                                                                                               /APRIL 2009/                                        6 down, 11                                                                                                                                                                                                                                                                                                                                                                                    Trim: 7 / in. x 10 / in.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Bleed: / in.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         DECENZO•HARDY•PFANNER•ALVAREZ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Spine Width: / in.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 PMS Color: Hexachrome Magenta C




                                                                                                         GREENER SOLAR CELLS.52 THE WHALE WATCHMEN.32                                                      NO CUP, NO PROBLEM: America’s Cup teams carry on                                                                win a spa trip to mandarin oriental miami (page 12)                                                                                                                                                                                                      DO PERFECT JIBES P.70                                                                                                                                                                                                                                                                        SIZZLING   MEET LIQUID      BEGINNERS    POLITICS   CROSSING




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       IN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        TE F
                                                                                                                                                                                                           Sailing
                                                                                                                                                                                                                                                                                             p.30
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 NEW GEAR FORCE’S                         AND KITING OAHU TO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             GUIDE TO




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          R IL
                                                                                                                                                                                                                                                                                                                                                                                                               how to detox




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           R ES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            OG
                                                                                                                                                                                                                                                                                                                                                                                                               inside & out                                                                                                                                                                                                                                                                                                                                                                                                                                                      FOR THE    JULIEN                        COLLIDE IN KAUAI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             KITEBOARDING D.C. p38




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         SHOULD



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      kiteboarding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               TIO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 SUMMER p98 FILLION p34                              SOLO p120
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         THE OLD




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  N
                                                                                                                                                                                                                                                                                                                                                                                                              heal your soul                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 p42




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  kiteboarding
                                                                                                                                                                                                                                                                                                                                                                                                                5 steps to                                                                                                                                                                                                               PROS
                                                                                                                                                                                                                                                                                                                                                                                                              forgiveness                                                                                                                                                                                                                GO?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         P.54                                                                        school years

                                                                                                                                                                                                                                                                                                                                                travel+beauty+living
                                                                                                                                                                                                                                           WORLD
                                                                                                                                                                                                                                                                                                                           relax
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             GET A BETTER                                                                                Death                                                                    DRINK UP!                                                                                                                                                                                                                                                                                                                                                                                                                                                                       discipline                                                                   treats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                your child
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             synergy
                                                                                                                                                                                                                                                                                                                             & restore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  will love
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 tricks
               GETAWAY
                                                                                                                                                                                   Our Gallery of




                                                                                                         Star                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       4
                                                                                                                                                                                      Amazing




                                                                                                                                                                                                                                                                                                                           at home
                                                                                                                                                                                       Images

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 how they get 20                                                                                                                                                                                                                                                   Amazing Waves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 kids to behave!                                                                                                                                                                                                                                                     Dream Images
              Sun & Sand & Snow & Spa                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Hide Your Addiction
                                                                                                         Could the Most                                                                                                                                                                                                     • stress-relieving yoga poses                                                                                                                                                                                                                                                                            MIND-
                                                                                                         Magnetic Objects                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         BLOWING
                                                                                                                                                                                                                                                                                                                            • decor ideas that soothe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                INVENTIONS                       sexy you
                                                                                                                                                                                                                                                                                                                           15
                                                                                                                                                                                                                                                                                                                            • ways to use aromatherapy

                                                                                                                                                                                                           FASTER
                                                                                                         in the Universe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       BIG

                                                                                                                                                                                                                                                                                                                           +  spa
                                                                                                         Cause Extinction                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        heat up your love life
                                                                                                         on Earth? 28                                                                                                                                                                                                                                                                                                                                                                                                                                                              FREE-RIDE                                • UPHAUL ASSISTANCE


                                                                                                                                                                                                           FOURTEENS                                                                                                                                                                                                                                                                             INTERVIEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             • HONEYCOMB BOARD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   BOARDS
                                                                                                                         .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • THREE-PIECE MAST
                                                                                                         PLUS                                                                                                                                                                                                                                                                                                                                                                                                                                                                      TESTED                                           • ADJUSTABLE                 get your kids
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  moving
                                               THE BEST RESORT
                                                                                                         Four Centuries
                                                                                                         of Stargazing
                                                                                                                                                                                                            At play in the high-tech,                                                                                      getaways                                                                                                                                                                                                                                                P.60                                                BOOM HEAD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       P.74
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 fun games that

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   MICRONESIA
                                                                                                                                     .54                                                                    big-thrills outskirts of                                                                                        that can change your life
                                               YOU’VE NEVER                                                                                                                                                                                                                                                                                                                                                                                                                                      12 Riders Exposed                                                                                                                                               you’ll like, too


                                                                                                                                                                                                                                                                                                                            get fit!
                                                                                                                                                                                                            dinghy sailing p.38
                                               HEARD OF

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   MEGAWAVES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 AND MORE—Score epic pow
                                               MEXICO FINDS ITS                                                                                                                                             10 EASY                                                                                                                                                                                                                                                                              in Japan. Summit Mt. Whitney.                                                                  Rider                                                              the fuzz!
                                               MAYAN SOUL                                                                                                                                                   SPEED TIPS                                                                                                          step-by-step                                                                                                                                                     Take it to the edge in India.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Interviews
                                               NEW YORK CITY’S
                                                                                                         .62                               .68 Stem Cells without Controversy                               Little ideas that will
                                                                                                                                                                                                            make a big improvement
                                                                                                                                                                                                                                                                                                                            kickboxing
                                                                                                                                                                                                                                                                                                                            workout (page 54)                                                                                                                                                    LEARN NEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 TRICKS NOW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   EPIC SURF & TROPICAL PARADISE P.40                   JUNE 2009     $4.99
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 the zits!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 what to expect
                                               HIDDEN TREASURES                                          Deadly Thaw                       .74 The Body Electric
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 —Page 120
                                                                                                         New Climate Threat:                     Are Humans the                                             p.62                                                                                                                                                                                                                                                                                                                                                                                                                                                 when puberty hits
                                                                                                         Melting Arctic Permafrost               Next Great Energy Source?
                                                                                                                                                                                                                                                                                                                                                Our (healthy) A to Z Guide to the Caribbean

								
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