Effective meetings Internal meetings Zhao Benshan early to have a short play &quot;money,&quot; and dreamed of more than a million things. Inside a high Xiumin coax Uncle Zhao sleep: High pat Zhao sang: patted my dream Menger, sleeping ah ... ... Zhao: sex yet, do you coax grandson, you know. High: ye beat it? Zhao: another got the right stuff. High: small young married woman, the pleasant children, look for a lover to become pro-children ... ... Zhao: You pull down it, you sing this stuff, I can sleep Why you? High: That in the end to sing night? Zhao: You always take a small young married woman seduced me, and I still sleep-night. Height: lie down it, I know that singing train of thought. Zhao: You sing that one on the hazy ... ... Height: (singing) to meet the production team, organizational learning ah ... ... Zhao: Hang Hang ... ... (sleep) In this essay, the irony of the meeting is really just right, then meeting in people&#39;s minds as a time killer, synonymous with low efficiency. Once that meeting, most people&#39;s reaction is: boring, pale ... ... For the frequent company meetings, many people complain is because there may conferences and they do not matter. Or part does not matter, these people have to &quot;accompany listen.&quot; So, when meeting with some of the participants involved in unrelated matters, to allow them to leave. And this is best we should do in the meeting agenda. &quot;Good to be Teacher&quot; and &quot;chatter&quot; has become the two major killers, consuming a lot of time, waste of time to speak of other participants. Meeting time management failure leading to another reason is off the subject. If you do not take a firm measures that, the meeting is a waste, a waste of time, also not to talk about what goals to achieve. Experts will present a session back on track quickly, and do not hurt the feelings of a method: to digress into the idea of &quot;parking lot.&quot; &quot;Parking lot&quot; may be a whiteboard, listed above can be discussed in a more appropriate time. ? Brainstorming Popular in advertising something called brain storm (Brainstorming) pattern of meetings, which open thinking, pursue the idea that the number of model: the meeting or have their effect. &quot;Brain Storm&quot; is a positive form of the meeting, so this form is used by many enterprise. This conference is by external technical devices, graphic design packaging, process control, extended the conference content. It is no longer just simple communication, although communication is still the subject, but integrated into the various factors to enhance participant satisfaction. ? Marketing Conference First of all, the marketing company or industry more and more widely accepted the General Assembly, which is a &quot;learning fun&quot; things. Although the ingredients with entertainment, but in fact enterprises and the nature of the exchange value. Chinese saying goes: &quot;to meet two-thirds cooked,&quot; a marketing concept of the business are familiar with this point of the road. On Microsoft&#39;s senior managers have the &quot;Wall Street Journal&quot; that &quot;conversation is still by far the most efficient way to create a relationship. Face to face contact with people is still great benefit.&quot; For example, IBM in China, has a large number of meetings each quarter, these sessions were aimed at customers, partners, why like how eager the company meetings? Former IBM CEO Lou Gerstner on &quot;Who Says Elephants Can&#39;t Dance?&quot; The order, wrote: You can not just sit in an office, you can successfully manage their businesses. This is my company as CEO in IBM&#39;s 9-year period insisted the reason to visit around: here, my mileage was 100 million miles, and met with numerous IBM customers, business partners and employees. This world-renowned for providing IT solutions to the &quot;Big Blue&quot;, the conference become a marketing tool, if the advertising and public relations are good looks and elegant style of conversation, then the session is reached before that firm effective cooperation intention The &quot;handshake.&quot; In fact, do not deliberately exaggerate the role of marketing meetings, marketing meetings because there is no less complicated. Instead, the meeting marketing principle is very simple face to face, it is accurate for groups of customers. ? Invited participants Meeting invitation to become a more headache. The purpose of the meeting not only to protect the old customers, but also the development of new customers. Adoption of this form, companies can take customer feedback, and customers to feel someone is listening and understanding them. In the marketing of such a theory: to get a new customer cost is the cost of maintaining an existing customer 10 times. Therefore, emphasis is placed on existing customers. For new customers, to put it in a kind of atmosphere. The atmosphere of this venue to grasp the scene mainly by the ratio of old and new customers. 80% was best to keep old customers and 20% of potential customers. Potential customers mixed in among existing customers, will overcome or reduce its remoteness and distrust, allowed to experience a more active atmosphere. ? Are relatively slow start of the meeting. The airport, hotel occupancy, conference registration, pre-time ... wait ... does not seem to have any &quot;interesting&quot; place, planners often ignore this process of innovation. But in fact, experts say: This is the first few hours may affect the mood of meeting attendees, meeting planners should be in the &quot;opening&quot; How fascinating efforts. The best approach is to allow them to act, to peer around them are also in action, because only a real heart will be put into action. Meetings, not to overlook the &quot;low-tech&quot; feeling experience of marketing in the meetings, often blindly in to the game, so often neglected the experience of some of the most basic aspects, such as encouraging participants to shake hands or the name of each newspaper, each other. ? ?Such an experiment: Two groups attended the same public event, a different group of people is one of the activities in the three hours have been 2 &quot;safe&quot; contact (shaking hands, take the hand, etc.). And &quot;no contact&quot; group compared to have had &quot;contact&quot; group that the activities of the organizers more competent staff, good service and outstanding appearance. ? The middle of the meeting may be really boring, but the end of the meeting must bring joy to give participants as much as possible, and this is the last opportunity to change the views of the participants. In fact, few organizers of the meeting to take timely measures to follow up the meeting. During the meeting several times shortly after the end of follow-up even more is extremely rare. If the organizers of the meeting a week after the end of the meeting, send a gift to the participants, the participants will find an unexpected surprise, of course, you can also add other information, such as corporate product information, the next meeting relevant information. ? PS1: The conference not only included a large stage eloquent speaker, he will use some equipment. Jobs at the Macworld conference as the keynote, with the large screen, very cool! Bill Gates will demonstrate Touch Wall, to technology enthusiasts s heart. In addition to this sensory experience, a large meeting with more visual design, service details, so to establish a corporate image, even at the meeting to set a region, place the company&#39;s product or promotional display panels. Therefore, the Conference has become a major part of marketing experience. Even a lot of experience center, the user experience when there is a lecturer about the products you use, is it not a small conference it! ? PS2: Today went to the Adi Sanlitun Apple Store to shop and experience, in fact, the experience of garment center no particular bright spot, is nothing more than reflected in the display, decorative, more complete product category. ? ? ? Experience outside the store in the Adi has a &quot;find themselves&quot; in the region, in fact, a camera, can stand up there to record the screen. I think this point is not very attractive idea, even a waste of resources, that it is difficult to continue to have attractive, short life cycle, but the content and brand has little to do. Adi experience within the museum include all the relevant brands. I can only say this: just clothing, there is nothing special about it. Does not deserve to &quot;Experience Center&quot; is the title. Apple store experience looks thin, big long table on which side has the products, casual users can store their favorite products experience, nothing more. Apple store experience, there are several good places to do more, there is a regular topic of a talk on related product knowledge. Another is that here you can easily experience, sales staff will not take the initiative to bother you, if you have questions, you looked up and around will certainly be wearing a uniform of a consultant.