Business Analysis & Valuation
Using Financial Statements
Palepu, Krishna G., Paul M. Healy, and Victor L. Bernard 3rd edn, South-Western, Thomson, 2004
Content
• • • • • • • • • • Gold Rush Business Analysis Ascendancy of Shareholder Value Multibusiness Organizations Motivation Accounting Issues Financial Analysis Forecasting Valuation Credit rating
Gold Rush (鍊金術)
Random behavior of stock prices (up to 1960s)
Statistic distribution Technical analysis (線仙) Against weak form efficiency (Fama)
Paul Samuelson
Price/volume analysis
Grossman & Stigliz’s noisy rational expectations equilibrium (insider trading)
Portfolio theory (70s)
Diversification
Markowitz’s portfolio theory
Mutual funds
CAPM, World CAPM (MSCI)
Capital Asset Pricing Model (Sharpe)
Policy (Fund Managers)
Determines more than 90% of fund returns
Information content analysis (late 70s)
Fundamental Analysis Selectivity (abnormal profit) Against semi-strong form efficiency Insider information Investment research
Value Line*, S&P, Moody, Fitch Insight information (costly information) Financial analysts (no Nobel prize yet)
Micro foundation of macro economics
Information aggregation (Nobel prize?) Timing or allocation, for index futures
Business Analysis
Questions Addressed
Security analysis
Actual vs. expected performance
• Analyst own & consensus forecasts • Why different?
Valuation given assessment of current & future performance
Credit analysis
Credit risk involved in lending (trades)
• Management of liquidity & solvency • Business risk & financial risk • Loan & credit derivatives pricing
Auditing
Accounting policies & accrual estimates consistent with the business & its recent performance.
• Financial reports communicate current status & significant risks of the business.
Role of Financial Reporting
Channeling savings into business investments
Socialist (communist) model
• Through central planning and government agencies to pool national savings and to direct investments in industries (GOEs). • Delegation of both the political power and economic power to the central planners.
Capitalist model
• Capital markets: shareholder vs. capitalist capitalism (McKinsey). • Current status: capitalism without competing alternatives.
The functioning of capital markets
Savings
Financial Intermediaries
Business Ideas
Information Intermediaries
Recreate credible “inside information”
Information asymmetry & incentive compatibility problems
Cost and credibility of communication.
• Lemon markets: unable to differentiate, bad proposals crowed out good proposals, and investors lose confidence in the market.
Financial & information intermediaries FSs for laymen vs. for experts
• The level of financial supervision. • Corporate governance & transparency (faithful & full disclosure).
Financial Accounting
Business Environment Business Strategy
Business Activities Accounting Environment
Accounting Strategy
Accounting System
Financial Statements Summarize the economic consequences of business activities
From FSs to business analysis
Get at managers’ inside information from public FS data about
current performance and future prospects Reverse engineering • Successful intermediaries have at least as good an understanding of the industry economies as well as a reasonable good understanding of the firm’s competitive strategy. • Although outside analysts have an information disadvantage, they are more objective.
Business strategy analysis
Identify key profit drivers and business risks
• Assess the company’s profit potential at a qualitative level. • Frame the subsequent accounting and financial analysis, i.e., key accounting policies and sustainable profits. • Make sound assumptions in forecasting future performance.
Accounting analysis
Evaluate the degree to which a firm’s accounting captures the underlying business reality.
• Undo any accounting distortions • Improve the reliability of conclusion from financial analysis (GIGO).
Financial analysis
Evaluate the current and past performance and assess its sustainability.
• Analysis should be systematic and efficient. • Explore business issues through ratio analysis and cash flow analysis.
Prospective analysis
Forecasting a firm’s future
• FS forecasting and valuation • Synthesis of the above analyses • For decision contexts such as securities analysis, credit evaluation, M&As, debt and dividend policies, and corporate communication strategies.
EMH
Why FS analysis?
• Application outside the capital market context. • Driving force of market efficiency (market efficiency paradox).
Multibusiness Organizations
The average number of segments
For the top 500 U.S. companies is 11 in 1992.
An attempt to reduce the diversity and focus on core businesses
• Diversified companies trade at a discount in the stock market relative to a comparable portfolio of focused companies, • M&A of two unrelated businesses often fail to create value, and value can be created through spin-offs and asset sales.
• Managers’ decisions to diversify and expand are driven by a desire to maximize the size rather than shareholder value (incentive misalignment problems), and capital markets find it difficult to monitor and value multibusiness organizations.
The economic consequences of managing all the different businesses under one corporate umbrella.
Sources of value creation
• Relative transaction costs of performing a set of activities inside the firm versus using the market mechanism, such as • production process involves specialized assets such as human capital skills, proprietary technology, other organizational know-how that is not easily available in the marketplace, and market imperfection such as information and incentive problem.
Motivation
Historical background
Conglomerates in 1980
Diversification
• M&As after oil crises • Evolution in management accounting (Kaplan)
Financial engineering in 1985
Off-balance-sheet and off-incomestatement
• Revolution in financial accounting • Committed to this area of research since 1983.
New economy in 1995
Intellectual properties
• Advocating increasing returns (network effect) • No suitable data to analyze and no history to guide (P/Dream ratio). • Econometric analysis neglects regime shift.
Asia financial crisis in 1997
All three happened closely together.
Corporate scandals 2000
Sarbanes-Oxley Act IFRS Basel II IAVS
Accounting Issues
1. Fair value vs. historical cost
Off-balance-sheet assets and liabilities
• Financial vs. non-financial firm commitments
Impairment assessment
• If not measured at fair value through profit or loss (FVtPL).
2. Tangible vs. intangible assets
Purchased vs. self-developed
3. Groups vs. individual firms
Definition of control Variable interests
• Consolidation policies and segmental reporting
Others
Shareholders’ Equity
• Compound instruments, equity-like debts
True sales
• Continuing involvement
Off-income-statement expenses
• Board members and employees stock (options) and/or cash bonus
Dirty surplus
• Unrealized gains or losses recognized as equity adjustments (FVtEA)
Over dilution
• Stock dividends recorded at par
Firm Growth & Profitability
Firm Value
Product Market Strategies*
Financial Market Policies
Operating Management
Operating Investments
Financing Decisions
Dividend Policy
Financial Investments
Managing Revenue & Expenses
Managing WC & Fixed Assets
Managing Liabilities & Equity
Managing Managing Repurchase FVtPL AfS, & Payout & HtM
Group Growth & Profitability
Firm Value
Diversification Strategies
Treated as financial investments
Integration Strategies*
Unrelated Investments**
Not recommended
Strategic Investments
Managing Risks & Returns
Managing Subsidiaries
Managing Associates
Managing Joint Ventures
Financial Analysis
Goal
Assess the performance in the context of stated goals and strategy. Tools
Ratio analysis
• How various line items relate to one another. • Evaluate the effectiveness of the firm’s competitive strategies • Frame questions for further probing. • The foundation for making forecasts.
Cash flow analysis
• Liquidity • Cash management.*
Comparisons
1. Time-series
• Holding firm-specific factors constant and examining the effectiveness of a firm’s strategy overtime.
2. Cross-sectional (same industry)
• Holding industry-level factors constant. • See the impact of different strategies on financial ratios and relative performance.
3. Benchmarking
• Rates of return relative to the cost of capital, a competitor’s ROE or a goal.
Standardized format (model)
• Facilitate direct comparison across firms and overtime.
Assessing overall profitability
Traditional decomposition*
NI NI S A ROE ROA (1 D / E ) E S A E
ROA = ROS x asset turnover (negatively related? winner takes all)
• On average over long periods, large publicly traded firms in the U.S. generated ROEs in the range of 11-13%.** • For ratio computation, use beginning balance. In practice, most analysts use ending balance for simplicity. • Mean-reverting to the cost of equity in a long-run competitive equilibrium.
• ROE > cost of equity over the long run → market value > book value, and vice versa.
Exceptions to mean-reverting
• Industry conditions and competitive strategy that cause a firm to generate supernormal超 常(or subnormal遜常) economic profits, at least over the short run.* • Distortions due to accounting.**
Sustainable (earnings) growth rate SGR
= ROE x (1 – Dividend payout ratios)
• The rate at which a firm can grow while keeping its policies and profitability unchanged.
Historical value of key financial ratios
For each of the years 1984 to 2003
• ROE (11.2%), NOP margin (6.3%), operating asset turnover (1.51), RoOA (7.8%), SPRD (2.6%), net financial leverage (1.06), sustainable growth rate (5.0%). • Average over the 20 years.
Segmental Analysis
Disaggregated data*
Individual business segments
Can reveal potential differences in the performance of each business unit
• to pinpoint areas where a company’s strategy is working and where it is not.
Computing ratios of physical data
• Particularly useful for young firms and young industries where accounting data may not fully capture business economics due to conservative accounting rules. • Productivity (lead indicators, KPIs) – Hotel: room occupancy rates – Cellular telephone: acquisition cost per new subscriber, subscriber retention rate.
Contribution Approach NOP PLC CC NOP margin S S
i i i i
PLCi Si CC i i PLM i i CCR Si S S where PLCi : product line i's contribution Si : revenue of product line i; CC common cost PLM i : product line i's margin ratio PLCi / Si
i : product line i's sales mix Si / S , i i 1
CCR : common cost ratio CC / S
NOP NOP margin S
PLC CC S
j i ij j i ij
j
HO
PLCij Sij CC j S j HO j i Sij S Sj S S j
PLM
i
ij
ij CCR j j HOR
PLCij : contribution of product line i in segment j Sij : revenue of product line i in segment j S j : sales of segment j i Sij ; j : segment j's sales mix PLM ij : segment j product line i's margin PLCij / Sij
ij : product line i's sales mix Sij / S , j i ij 1
CCR j : segment j's common cost ratio CC j / S j HOR : home-office expense ratio HO / S
Cash Flow Analysis
Net income
Non-operating losses (gains) Operating accruals Bonus adjustment (Taiwan special)
Operating cash flow before net working capital investments
Net (investment in) liquidation of nonfinancial WC Net increase (decrease) in XCL
Operating cash flow before in net long-term operating investments
Net (investment in) liquidation of LTOA Net increase (decrease) in XLL
Cash flow before financial investments (free cash flow from operation, FCFO)
Gains (losses) from FI Net (increase) in liquidation of FI
Cash flow before non-operatingfinancial investments*
Non-operating-financial gains (losses) Net (increase in) liquidation of XOFI
Cash flow before equity-method investments
EMI gains (losses) Net (increase in) liquidation of EMIs
Cash flow before investments in innovative R&D
(IPR&D expenses) Net (investment in) liquidation IPR&D assets*
Free 可支配cash flow (FCF) available to debt and equity (to assets, FCFA)**
(After-tax net interest expense) Net debt (repayment) or issuance
FCF available to equity (FCFE)
(Cash dividend payments) Stock (repurchase) or issuance
Net increase (decrease) in cash balance
Valuation
Valuation of OE (VOE)
DCF: FCF capitalization
FCFO: FCF from operation = cash flow before financial investments
FCFA: FCF available to debt and equity (asset) FCFE: FCF available to equity
Economic profit (abnormal earnings) capitalization (NOP – OE x cost of equity)