Chinese home appliances to the countryside location and development trend of
First, the number of Chinese Internet users increased complexity of the situation the
audience, the site must precise positioning requirements
China Internet Network Information Center (CNNIC) 2010 年 1 15 at Beijing
issued the &quot;25th China Internet Development Statistics Report&quot;
(hereinafter referred to as the &quot;Report&quot;).
&quot;Report&quot; data, as of December 2009, the scale of
China&#39;s Internet users reached 384 million, Internet penetration and further
enhance, up 28.9%. Rapid increase in the number of Chinese Internet users, the
network audience is even more complex and need for more targeted website location.
Following Sohu, Sina and other large integrated portal site after the vigorous
development of various specialized functions more rapid rise of the industry Web site.
Chinese home appliances to the countryside network which (www.zgjdxx.com) in the
home appliance industry vertical development of more site features.
Industry website can be understood as &quot;door + household +
Road&quot; collection of three, which includes design services for more
industries and enterprises in the door to a wealth of news and information, and
powerful search engine. &quot;The Gate&quot;, that is, more service
industries and enterprises the door. Vertical industry is industry-specific Web sites,
such as household appliances website, hardware industry websites. Industry site
collection of data resources of an industry, a company website is just a window
company, but an industry Web site is an industry symbol.
Vertical industry websites as an important platform for e-commerce, it is interactive,
low cost, wide audience, convenient to break the geographical barriers and so on. The
relative integrated, the website, it has a more professional, more accurate
communication channels, with the subdivision and the professional and win
customers. At present, household appliance industry as the main target of the site has
been developed over the past 20, the Chinese home appliances to the countryside
network of sites in many household appliances, look at the home appliance industry
competition of the Red Sea, inventive, located in the home appliances to the
countryside policies related products , found the site in the appliance industry to
compete with Blue Ocean Strategy.
Second, long tail web application in the industry
Long Tail theory is the rise of a new Internet age theory, put forward by the
Americans Chris ? Anderson. In short, the so-called long tail means that the future of
commerce and culture is not representative of the traditional demand curve, that
&quot;selling goods&quot; in the head; but the piece on behalf of
&quot;popular products&quot; is frequently forgotten in the long tail. Long
Tail theory is that, due to cost and efficiency factors, when the flow of goods storage
space and channel display were sufficiently broad and sharp decline in commodity
production costs so individuals can carry out production, and dramatically reduce the
cost of sales of goods, almost any previous Kan low demand for products like, as long
as there is a land, people will buy. Demand and sales of these products do not occupy
a high share of the common market, can be compared to mainstream products, market
share, even larger.
Chinese home appliances to the countryside to the emerging network of vertical
industries such sites is fixed on the X-axis of the long tail, it seems promising a little
piece of home appliances to the countryside, the development potential of the site.
Their positioning is more accurate, more in-depth understanding of their industry.
Home appliances to the countryside successful enterprises, distributors, consumers
and other home appliances to the countryside policies of the audience concerned,
more willing to find such a professional Web site information and the latest industry
information dynamics. Many small and medium enterprises, the rural consumption
market forces together, ultimately will increase the power of this long tail.
Third, the Chinese home appliances to the countryside network (www.zgjdxx.com)
columns setting, more focused.
Chinese home appliances to the countryside for the National Appliance Network is
a comprehensive industry sector portals.
Chinese home appliances to the countryside has always been to promote the
implementation of the national network &quot;appliances to the countryside, TM,
energy subsidies,&quot; the three major industrial policy responsibility, timely
delivery of appliances to the countryside news and information, organizing on-line
home appliances to the countryside new display, and promotion of the countryside
successful businesses and products online shopping area to expand to rural areas.
Network based in China, bringing home appliances household appliances, solar
energy, automobiles, motorcycles, building materials industries to rural areas in order
to &quot;home appliances to the countryside&quot;
&quot;TM&quot;, &quot;Energy subsidies,&quot; the three
major industrial policy as the core work. Manufacturer of home appliances to the
countryside, bringing home appliances distribution companies, appliance parts
company, appliance consumer groups to target. We have long adhering to the
&quot;experts, professionals, share, mutual win-win&quot; for the service
concept, providing full range of home appliances for the countryside enterprise
information services to rural areas of emerging network news media.
Chinese home appliance network consists of appliances to rural areas to rural areas,
comprehensive news, household appliances press, man of the hour, common sense
appliances, consumer complaints, appliance accessories, online interaction, the
countryside brand recommendation, the countryside home appliances shopping guide,
special reports to the countryside, car and motorcycle rural areas, solar energy to rural
areas, and building materials to the countryside, TM, sales channels, service networks,
online mall, home appliances Forum 20 professional channels. Closely around the
policy of home appliances to the countryside to do the article. Precise positioning:
focus on bringing home appliances action, advocacy, bringing home appliances brand,
service bringing home appliances business.
Chinese home appliances to the countryside network positioning service people,
thus positioning the market to set the site content is also center on the
&quot;home appliances to the countryside&quot; theme. The positioning
line with its own resources, focused only on bringing home appliances products that
matter, so refined and stronger, the current &quot;long tail&quot;, the
power of cohesion should not be underestimated.
Chinese home appliances to the countryside network advantages:
Publishing platform. Chinese home appliances to the countryside network
appliances to the countryside and timely information management systems announced
release of policy information for home appliances to the countryside successful
companies, distributors, users with comprehensive information.
Manufacturers, distributors platform. Online Shopping Mall, maintenance network
part is the users, manufacturers, distributors, shortening the distance between the
Fourth, the development trend of the industry Web site:
With the development of the audience is further broken down, the market demands
a more precise positioning. Learn from the experience of China&#39;s home
appliances to the countryside network. First, the industry site location should be more
accurate, more in-depth customer need, starting from the industry needs the details to
determine the effective target. Second, online and offline marketing working closely
with the enterprise web site is no longer isolated, single. Corporate website and
Intranet will be under the close coordination of marketing activities, and effective
complementary and offline activities. For example, China&#39;s home
appliances to the countryside network, not only professional home appliances to the
countryside to make online related industries Zi Xun, simultaneous and multiple
physical stores have a good working relationship integrating multiple online Xian Xia
Zi Yuan. With CCTV7 and a number of traditional media have a good relationship.
Purchase of home appliances to the countryside for rural products and more at the
wedding, festivals, etc., and timely information business promotion activities. To the
site of impact, integrated marketing, reaching a win-win results.