Lee&#39;s high-profile British appearance was not accidental move, its
long-term focus on the international sports marketing strategy, brand eventually make
it into the World Cup stadium, and Coca-Cola, Budweiser, Adi and other common
Fengeng the world&#39;s leading international LOGO top arena business
opportunities. Behind many of its desire to Fengeng World Cup opportunities in the
China business and brand, including the battle regret defeated another Chinese
company Erke, set right across the international top event marketing high threshold
China once again missed the World Cup soccer, Yingli Group to become the World
Cup a brilliant &quot;Chinese elements.&quot; Yingli not only is the first
global sponsor of World Cup soccer rights, is also the world&#39;s first
renewable energy within the company&#39;s business into the World Cup
This home is located in Baoding, Hebei, to B2B as the main business of solar energy
and the World Cup the hand of private enterprise, not cheap. With the FIFA-led
&quot;war rights&quot; so that the price of World Cup sponsorship year
high British interest for the World Cup in hand to pay the RMB 80 million U.S.
dollars, while providing photovoltaic modules, solar panels and other related
In 2007, Lee began to sponsor the British team league Osasuna, in the field, the
players wore marked &quot;British interests in China,&quot; the four
characters of the jersey. In China, very low-key British interests, people in the PV
industry seems to know only ranked number one in its former Suntech. In fact, the
British interest to qualify for the World Cup success has been a long time sponsor of
an ambush. In 2004, the occasion of the official to enter the solar market, the British
will facilitate discerning market position in Europe, two years after the opening World
Cup in Germany, Britain is a non-profit status of World Cup sponsor for the
photovoltaic industry, the most promising countries of the 1 MW PV module and
solar cell panels, the final green with excellent sports lighting, power supply capacity,
the first successful World Cup appearance.
In return, the British interest in South Africa World Cup
&quot;played&quot; 64 games, each share of 8 minutes of advertising time
to roll. In addition, the agreement also allowed Xu Yingli to its corporate logo used in
conjunction with the FIFA logo, in all distribution sectors, including some tickets,
advertising and media venues, including the global marketing rights. In addition, for
2014 Brazil World Cup sponsor, the United Kingdom have the absolute priority of
British interest in the company&#39;s continued build awareness, brand
eventually make it into the World Cup stadium, and Coca-Cola, Budweiser, Adi and
other world-renowned LOGO common Fengeng the top international arena of
At the same time, acting with the brand as a low-profile vice president of Yingli Liu
Yaocheng style the past few days, fly to South Africa at the invitation of the number
of flights on brand distributors and customers to dinner.
Thanks to the ballpark is only one customer, the British interest is ignited to create
international awareness of Chinese manufacturing enterprises in the enthusiasm, the
segmentation of the World Cup, as well as future business opportunities in the
international top event on the cake, Chinese brands will not miss this no less drastic in
Last year on September 21, Yingli Green Energy Holdings Limited was awarded the
&quot;European currencies&quot; magazine and Ernst &amp; Young
jointly issued the sixth, &quot;Global Renewable Energy Award&quot;,
becoming the first Chinese company so honored.
&quot;Global Renewable Energy Award&quot; was established in 2004, the
year is divided into lenders Award, the annual investment in climate change, specific
awards 9 awards. To recognize the world have made outstanding contributions to
renewable energy projects, companies and individuals.
Sixth, &quot;Renewable Energy Award&quot; presentation ceremony was
held Sept. 21 at the Science Museum in London, England, Yingli Green Energy
Holdings Co., Ltd. Chief Financial Officer Zong Wei attended the award ceremony on
behalf of the company, and obtained them, &quot;Equity Deal of the
Year&quot; . This award is the success of the British interest in June of this year
additional 18.39 million American Depositary Receipts of recognition, the issuance of
enhanced investor confidence in renewable energy sector, but also to promote the
work of the world&#39;s energy saving and clean energy, universal access.
Zong Wei received the award, said: &quot;&#39;Equity Deal of the
Year&#39; is the field of renewable energy the most prestigious awards of
Finance and Economics, to become China&#39;s first award of companies, we
feel honored. Yingli Solar market to the global supply through the low-cost,
high-quality PV modules, to make unremitting efforts to achieve sustainable
development. This award is the cause of British interests in environmental protection
efforts in the recognition and encouragement. &quot;
Yingli is a leading vertically integrated photovoltaic product manufacturers, is the
largest so far, the world&#39;s second largest with a complete industrial chain of
the photovoltaic manufacturing companies, and has 8 June, 2007 debut on New York
Stock Exchange, ticker symbol YGE (YingLi Green Energy). At present, the British
interest in the market has over the world, including Germany, Spain, Italy, Korea,
Belgium, France, the United States.
Hebei who was born in 1998 with the establishment of seedlings Yingli New Energy,
after the emperor&#39;s protection change (600 550) established Yingli. And,
like Suntech, Yingli Solar Polysilicon Long signed a single contract, locking cost.
March 2009, Tianwei Yingli winning 10 megawatts of solar projects in Dunhuang,
China price 0.67 yuan / watt. Although the raw materials market is still decadent,
Tianwei Yingli is stepping up expansion in the hope that with &quot;From the
polysilicon ingots, wafers, photovoltaic cells, photovoltaic cell component production
to installation&quot; of the industrial chain advantage, competition for
international photovoltaic products pricing.
Yingli invest 11 billion yuan in Hainan to build the biggest photovoltaic industry base,
one will be put into operation in July 2010. The British invested 12.6 billion yuan
profit, seeks to address troubles of 69 raw materials industry, one of 3,000 tons of
silicon capacity by the end of mass production in 2009.
Despite the loss of 460 million yuan last year, but Yingli Green Energy Co., Ltd.
(YGE.NYSE) or grab a seat in the World Cup sponsors. Yingli, a management
company to disclose to the media, because I have had a confidentiality agreement
signed with FIFA, in the end and how much sponsorship inconvenience disclosed.
The source said the overall World Cup sponsorship costs represent British interests in
2010 operating revenue of 2% to 3%. Also, some investors that the expenditures have
also expressed support for the attitude. &quot;World Cup sponsorship, the
company will be amortized in four quarters.&quot;
World Cup in Germany, the company took out a total of 7.5 billion euros of
sponsorship fees, while the World Cup on TV license fees, license sponsorship
revenues will reach a record 30 billion. It was estimated that British companies will
pay a benefit 80 million U.S. dollars.
Last year, British interest income received 7.2549 billion yuan, 7.553 billion yuan in
2008 compared to a decline. Although the substantial increase in its volume 87%
(525.3 MW), but a net loss of 460 million yuan. Yingli these people, this
year&#39;s revenue may be more than 7 billion yuan, but the final figures would
also like to wait until the end of the year, &quot;The recent fluctuations in the
euro frequent, will also affect the company&#39;s revenue. According to
estimates 7.0 billion, British interest in the World Cup about 140 million yuan
investment to 2.1 billion yuan.
China Merchants Securities researcher Wang Sheng Liu believes that the British
interest this year, shipments will increase to 950 MW to 1,000 MW, compared to same
period last year doubled. And this year, battery components, batteries, film sales price
compared to the fourth quarter of last year, a drop is not great, even if the euro
exchange rate calculation of the loss, then the company&#39;s revenue could
increase to 10 billion yuan in the vicinity. So, if put into 3%, the World Cup will allow
Yingli spending 300 million yuan. 2010 first-quarter results, revenues of 2.449 billion
yuan British interests, net profit of 415.9 million yuan, gross margin reached 33.3%.
In 2009, British interest in the overall operating cost of 1.2 billion, nearly double in
2008. On last year&#39;s loss, may substantially increase its R &amp; D
expenses related to last year, as the third quarter of 2009, there are 204.8 million yuan
in operating expenses, in part because of its R &amp; D expenditure Panda series
The British interest is the appearance in the World Cup, the market is not the same
view. Suntech Power (STP.NYSE) a management that Suntech is do not invest in
sporting events. He added: &quot;Sales of solar cell module path is divided into
two, BTOB ((business to business marketing relationships), BTOC
(business-to-consumer marketing relationships end). The former dominated the latter
as a supplement. When selling through BTOC mode, the end-consumer may still be
inclined to recommend a local distributor to buy the product, rather than brand
recognition. Therefore, the brand promotion of basic industries through trade
magazines or exhibitions, seminars form, so that regional distributors, some
understanding of upstream and downstream businesses. &quot;
The management of Suntech, the U.S. Department of brand planning and research
center known Principal Consultant Dr. Lu Yiqi also believes that solar energy these
products or a limited audience, whether done through the promotion of sports events
is worth studying. &quot;First of all, many of the company&#39;s decision
makers are not fans. Secondly, the British interest in the purchase decision of these
batteries would be more complicated, will involve the procurement, engineering and
other decision-making levels. It is not like Coca-Cola, McDonald&#39;s and
other fast moving consumer goods, When people buy faster decision-making speed,
they will also advertise in a big sporting event. Of course, BTOB event advertising
products that do though is useful, but not necessarily a good promotion effect.
&quot;Luyi Qi said.
But British interests who believe that &quot;British interests&quot; brand
in the World Cup appearance, will surely deepen the impression that the end consumer,
help the company&#39;s business development. June 11, when the British
interest in the game when the ad appears, a user attention, search engine statistics,
&quot;British interests,&quot; the word the day before the year of concern
about the sharp rise of 425 percent.