How to Make a Gabillion Dollars With Community Marketing
...or something to that effect
by tara ‘missrogue’ hunt citizen agency
#1. duh.
another way to make a gabillion dollars online is to...
right place.
right time.
dumb luck.
they didn’t have a clue.
it was a little side project to impress a girl.
she hired her cousin who was a college drop-out to do the marketing.
the little bastards got lucky.
it’s all TechCrunch’s fault
we build communities.
a bunch.
customers have a whole lot of choice
do you wanna know why?
they don’t care what you have to say, sell or even give away
the majority of the buying decisions we make is through word of mouth
i’m not that unique
“there are three kinds of lies: lies, damned lies, and statistics” Mark Twain
SOCIAL CAPITAL
does not act the same way as currency.
Connections + Time = Trust
= The basis of SOCIAL CAPITAL
credibility matters
without SOCIAL CAPITAL
influencer
[someone with heaps and heaps of social capital]
it’s really as simple as that
trust
5 sure-fire steps to transform yourself from a...
into a
[and maybe even an influencer]
loyalty
word of mouth
5 sure-fire steps to transform yourself from a...
into a
#1. turn that bullhorn inwards
impersonal
INreach
#2. become part of the community you serve
who is it that you serve?
what problem are you solving?
for whom?
join them!
why would they give a damn?
differentiate now
some people may even give a damn.
give a damn yourself
customer satisfaction is your best marketing tool
#3. create amazing experiences
design for maximum happiness
ma.gnolia’s
#4. embrace the chaos
what about blueprints?
foundation
1. Stop moving and look around you until you see everything clearly. 2. Transfer the knowledge. 3. Every time you feel anxiety, acknowledge it. 4. Define your own measure of success. 5. Get outside of your personal circle. 6. Realize that everything is out of your control anyway. 7. Have patience.
the last sure-fire step
whuffie?
SOCIAL CAPITAL
I don’t think that “fictional” future is too far off...
trust.
the gift economy
the more you give away, the more Social Capital you gain
Social Capital is only valuable as it circulates
what can you give away that won’t leave you broke?
#5. find your higher purpose.
you just have to find a way to give back to the community
the more you give, the more that comes back
“nerd values”
“doing well by doing good”
“We don't think of ourselves as do-gooders or altruists. It's just that somehow we're trying our best to be run with some sense of moral compass even in a business environment that is growing.”
Craig Newmark, founder, Craigslist (SFGate 2004]
what can you give away that won’t leave you broke?
co-opetition
www.avantgame.com/projects.htm
• democratize tools • open up • build bridges • spread love • value something bigger
social capital
[aka whuffie]
5 sure-fire steps to transform yourself from a...
into a
1. Turn that bullhorn inwards 2. Become part of the community you serve 3. Create amazing experiences for your customers 4. Embrace the chaos 5. Find your higher purpose
p.s. the competition is fierce there, too. ;)
licensing:
http://www.slideshare.net/missrogue
about those rockin’ images:
•
Many are from iStockphoto.com (totally cool site) except for:
• • • • • • • • • • • • •
kid superhero: http://www.flickr.com/photos/wiseacre/153532248/ laughing girls: http://www.flickr.com/photos/60852569@N00/242746787/ kissing couple: http://www.flickr.com/photos/teointarifa/490408075/ joyous woman: http://www.flickr.com/photos/lugolounge/6780004/ purple cow: http://www.flickr.com/photos/foxicat/13446472/ listen graffiti: http://www.flickr.com/photos/striatic/133146861/ conehead puppy: http://www.flickr.com/photos/klapow/39693385/ holocaust wall: http://www.flickr.com/photos/b-tal/179390300/ barcampblock shot: http://flickr.com/photos/daveandsima/1166482591/ nerd finger: http://flickr.com/photos/bayat/7491311/ snowflakes: http://www.flickr.com/photos/tin-g/90143310/ a screenshot of my friendwheel: http://apps.facebook.com/friendwheel and the logos & screengrabs I stole from all of the respective sites...
• • • • • • • • • • • • • •
some references
Craig Newmark Quote: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/ 2004/08/15/NEWMARK.TMP Avant Game: http://www.avantgame.com Cruel 2 B Kind: http://www.cruelgame.com Microformats: http://www.microformats.org OpenID: http://www.openid.net Creative Commons: http://www.creativecommons.org BarCamp: http://barcamp.org Coworking: http://coworking.info Ma.gnolia: http://ma.gnolia.com API (Application Programming Interface): http://en.wikipedia.org/wiki/API Friend Wheel: http://apps.facebook.com/friendwheel Great internet stats: http://pewinternet.org Whuffie: http://en.wikipedia.org/wiki/Whuffie Porn addiction recovery: http://www.no-porn.com/
Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747
www.citizenagency.com www.horsepigcow.com