Peter Reed is a Senior sales and business development leader with extensive commercialization experience across the life sciences, pharmaceuticals, bio-pharmaceuticals and healthcare industry. He possesses a demonstrated ability in setting strategic direction, executing the plan and delivering results. Peter is a charismatic and motivational leader with proven success in building sales organizations, customer relationships, cross-functional teams, working with JV partners, launching products, leading and managing change. He has significant experience with managed markets, health economics, market access, contracting, pricing, reimbursement, specialty and trade distribution and supply chain management. Peter has strong strategic planning, execution, people development and leadership skills.