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Building materials industry trends

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									Building materials industry trends

China, the future of home building materials industry, the trend is it? Who to
accurately feel the pulse of the next big trend? In many of the trends which, the author
Sudden Impact, came out with some of the possible trend of reference for our readers:
The first trend is that China may be M-type society. The so-called M-type society is
the Japanese strategy expert Ohmae first discovered and made. Simply, social class
only two of the poor and the rich, the middle of a large number of shrinking middle
class, like the letter M, like going from the middle of collapse, capitalist society proud
of the middle class no longer exists, only both poor and rich class. Social Reform in
China after three decades of development, but also looming shadow of the M-type
society. With the corruption, the right to rent-seeking interests of the cure, prince,
such as the emergence of wealthy and twine, the bottom level of social mobility
opportunities to fewer and fewer. China, the emergence of a terrible "class
harden" phenomenon. To put it bluntly, a poor young man in modern
society, through their own hard work, the ranks of the rich opportunities for the
successful squeeze more and more less than before. Only two kinds of people in
society: the poor and the rich. M-type society is faced with the real estate market of
small apartments and the face of the poor rich "luxury" will be
hot. Of home building materials industry of the enterprises, located in the two: the low
end and high-end brands and businesses will be more moisture to live. Gan does not
embarrassed positioning without the "midrange" business and
brand will live the worst, may even close down close down.
The second trend is that China will be a huge "silver" market.
The so-called silver market is the elderly market. China has been a prime moment to
enjoy the demographic dividend, China has entered the aging society, the elderly
population has reached 160 million total as much. Pearl River Delta frequent
"labor shortage" has sounded the alarm for aging society in
China. If companies can grasp the trend prepare accordingly, the development of
products for the elderly, but also a valuable opportunity to seize the silver market.
Such as cabinet companies to research and development to counter the bottom of the
short sale (such as wheelchairs can be inserted into old age), hanging cabinet into the
central cabinet (for those old people get something), table row (easy to move items
older) cabinets. Company to study the toilet next to the bathroom to install handrails
allow wheelchair around in the bathroom.
The third trend is the Deluxe room in the house of the ratio will greatly improve,
rough housing will be history. Rough housing like China, like previous hottest VCD,
is understood to be a foreigner can not read, the products with Chinese characteristics.
Rough housing is not environmentally friendly, the most uneconomical housing, as
the global energy crisis and promote the arrival of low-carbon economy, many
countries have introduced policies to promote the hardcover room, rough housing will
gradually fade into the wilderness. Due to its vast population, the situation different,
the process may be lengthy, but it is an irreversible trend.
Fourth trend is the traditional home improvement companies may disappear, replaced
by the manufacturing sector into the home improvement industry to conduct
large-scale industrial production, to replace the present hand decoration company
workshop. With the advance of fine home decoration, "parts production
factory, the scene of the construction equipment" will gradually become
the mainstream of home improvement, most of the renovation work can be completed
within the factory, on-site standardization, rapid assembly. No longer see the number
of migrant workers rolled up rolls to eat, sleep in the owners home on the other.
Traditional, non-standardized serious waste of resources, inefficient, manual
workshops that will be replaced by home improvement company, and slowly fade out
the market.
Fifth-largest home building materials industry trend is brand concentration highly
concentrated, as a mature IT industry and home appliance industries, only some of the
public familiar household name there, and some predators comprehensive access to
international brands and penetrate into China market. The current home building
materials market is flourishing in China, quite a mixed bag, each segment has a
myriad of companies squeeze inside, brand concentration is very low. This situation
will exist some time, but the shuffling of the time to come sooner or later, the industry
only a few large brands, a large group, accounting for the vast majority of market
share. China's current domestic building materials industry, in addition to
sanitary industry, almost no international brands competing against. This home
building materials market, as China will be the norm, the industry concentration of the
upgrade, foreign brands predators will choose the overall cut into home building
materials market in China, with Chinese enterprises to the market segmentation of
cake.
Trend is the sixth largest home building materials distribution industry will be a native
predators channels, commercial channels of capital over industrial capital hegemony,
will be re-staged home building materials industry. China's home appliance
industry is now "the Soviet Union (GOME, Suning) hegemony",
Gome, Suning two channels of giant, dominating the flow of household appliances
industry, the other little voice channels. Expansion of the current madness and
relatively stable actually Meikailong home, home building materials distribution
industry hegemony has been a horizon of commercial capital over industrial capital
has been almost no suspense, just waiting time.
Trend is the seventh largest home building materials industry appear giant pan-home
group competing against brands with professional scene. The future, as consumers
increase brand loyalty and a package of one-stop home solutions, the love and favor,
across multiple categories (business may be across the furniture, flooring, ceramic
bathroom, wardrobe cabinets, kitchen appliances, wood doors and many other
categories) and Pan-home group will grow into giant enterprises within the industry,
with strong brand pull and overall strength, occupy a major share of the market. Yi
Xie focus on market segments and sub-category of professional companies based on
their differentiated products, professional services, personalized brand by market
segments such as consumer trust and loyalty, to large enterprise groups with same
stage, Li the invincible position.
Eighth trend is the non-store sales will be the new growth industry. With the Internet
and technology, home building materials enterprises to open up more online sales
channels, more and more enterprises to develop BTO C business, for there is no
physical store of online direct marketing. Achieve on-line virtual experience, video
shopping, customers according to their preferences, personal DIY products, online
ordering, online payment and other functions. All of the buying process, the
transaction process can be done through the network. Non-store sales as an effective
supplement to the store and take some market share in the future.
See the future and trends, and sometimes not very difficult. The key is in the trend can
become a reality before the fully prepared and able to persevere perseverance.
Ma's words still apply: I am very cruel, very cruel tomorrow, the day after
tomorrow is good. In the process, many people fall in tomorrow night, can not see the
sun the day after tomorrow. Persistent trend to persist until the day after arrival, the
"left" who is king!

								
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