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Building materials industry trends China, the future of home building materials industry, the trend is it? Who to accurately feel the pulse of the next big trend? In many of the trends which, the author Sudden Impact, came out with some of the possible trend of reference for our readers: The first trend is that China may be M-type society. The so-called M-type society is the Japanese strategy expert Ohmae first discovered and made. Simply, social class only two of the poor and the rich, the middle of a large number of shrinking middle class, like the letter M, like going from the middle of collapse, capitalist society proud of the middle class no longer exists, only both poor and rich class. Social Reform in China after three decades of development, but also looming shadow of the M-type society. With the corruption, the right to rent-seeking interests of the cure, prince, such as the emergence of wealthy and twine, the bottom level of social mobility opportunities to fewer and fewer. China, the emergence of a terrible &quot;class harden&quot; phenomenon. To put it bluntly, a poor young man in modern society, through their own hard work, the ranks of the rich opportunities for the successful squeeze more and more less than before. Only two kinds of people in society: the poor and the rich. M-type society is faced with the real estate market of small apartments and the face of the poor rich &quot;luxury&quot; will be hot. Of home building materials industry of the enterprises, located in the two: the low end and high-end brands and businesses will be more moisture to live. Gan does not embarrassed positioning without the &quot;midrange&quot; business and brand will live the worst, may even close down close down. The second trend is that China will be a huge &quot;silver&quot; market. The so-called silver market is the elderly market. China has been a prime moment to enjoy the demographic dividend, China has entered the aging society, the elderly population has reached 160 million total as much. Pearl River Delta frequent &quot;labor shortage&quot; has sounded the alarm for aging society in China. If companies can grasp the trend prepare accordingly, the development of products for the elderly, but also a valuable opportunity to seize the silver market. Such as cabinet companies to research and development to counter the bottom of the short sale (such as wheelchairs can be inserted into old age), hanging cabinet into the central cabinet (for those old people get something), table row (easy to move items older) cabinets. Company to study the toilet next to the bathroom to install handrails allow wheelchair around in the bathroom. The third trend is the Deluxe room in the house of the ratio will greatly improve, rough housing will be history. Rough housing like China, like previous hottest VCD, is understood to be a foreigner can not read, the products with Chinese characteristics. Rough housing is not environmentally friendly, the most uneconomical housing, as the global energy crisis and promote the arrival of low-carbon economy, many countries have introduced policies to promote the hardcover room, rough housing will gradually fade into the wilderness. Due to its vast population, the situation different, the process may be lengthy, but it is an irreversible trend. Fourth trend is the traditional home improvement companies may disappear, replaced by the manufacturing sector into the home improvement industry to conduct large-scale industrial production, to replace the present hand decoration company workshop. With the advance of fine home decoration, &quot;parts production factory, the scene of the construction equipment&quot; will gradually become the mainstream of home improvement, most of the renovation work can be completed within the factory, on-site standardization, rapid assembly. No longer see the number of migrant workers rolled up rolls to eat, sleep in the owners home on the other. Traditional, non-standardized serious waste of resources, inefficient, manual workshops that will be replaced by home improvement company, and slowly fade out the market. Fifth-largest home building materials industry trend is brand concentration highly concentrated, as a mature IT industry and home appliance industries, only some of the public familiar household name there, and some predators comprehensive access to international brands and penetrate into China market. The current home building materials market is flourishing in China, quite a mixed bag, each segment has a myriad of companies squeeze inside, brand concentration is very low. This situation will exist some time, but the shuffling of the time to come sooner or later, the industry only a few large brands, a large group, accounting for the vast majority of market share. China&#39;s current domestic building materials industry, in addition to sanitary industry, almost no international brands competing against. This home building materials market, as China will be the norm, the industry concentration of the upgrade, foreign brands predators will choose the overall cut into home building materials market in China, with Chinese enterprises to the market segmentation of cake. Trend is the sixth largest home building materials distribution industry will be a native predators channels, commercial channels of capital over industrial capital hegemony, will be re-staged home building materials industry. China&#39;s home appliance industry is now &quot;the Soviet Union (GOME, Suning) hegemony&quot;, Gome, Suning two channels of giant, dominating the flow of household appliances industry, the other little voice channels. Expansion of the current madness and relatively stable actually Meikailong home, home building materials distribution industry hegemony has been a horizon of commercial capital over industrial capital has been almost no suspense, just waiting time. Trend is the seventh largest home building materials industry appear giant pan-home group competing against brands with professional scene. The future, as consumers increase brand loyalty and a package of one-stop home solutions, the love and favor, across multiple categories (business may be across the furniture, flooring, ceramic bathroom, wardrobe cabinets, kitchen appliances, wood doors and many other categories) and Pan-home group will grow into giant enterprises within the industry, with strong brand pull and overall strength, occupy a major share of the market. Yi Xie focus on market segments and sub-category of professional companies based on their differentiated products, professional services, personalized brand by market segments such as consumer trust and loyalty, to large enterprise groups with same stage, Li the invincible position. Eighth trend is the non-store sales will be the new growth industry. With the Internet and technology, home building materials enterprises to open up more online sales channels, more and more enterprises to develop BTO C business, for there is no physical store of online direct marketing. Achieve on-line virtual experience, video shopping, customers according to their preferences, personal DIY products, online ordering, online payment and other functions. All of the buying process, the transaction process can be done through the network. Non-store sales as an effective supplement to the store and take some market share in the future. See the future and trends, and sometimes not very difficult. The key is in the trend can become a reality before the fully prepared and able to persevere perseverance. Ma&#39;s words still apply: I am very cruel, very cruel tomorrow, the day after tomorrow is good. In the process, many people fall in tomorrow night, can not see the sun the day after tomorrow. Persistent trend to persist until the day after arrival, the &quot;left&quot; who is king!
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