Get Cracking on your Email Tracking by coolblogger

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									Get Cracking on your Email Campaign Tracking
                                                  Statistics is not a dirty word. We all
                                                  remember taking that boring class in college
                                                  – no offence; maybe some of you actually
                                                  enjoyed it. Funny, how things change. Now
                                                  that very word takes on new meaning – it is
                                                  now the key to our survival in this stress
                                                  filled, highly competitive world we call
                                                  internet marketing. We grow up and realize
                                                  to survive and excel in our businesses and
                                                  our lives; we all need to do what works.
                                                  If you are like me, you may not enjoy
                                                  dealing with numbers, stats, and results. But
                                                  such is life. If you don’t track your e-
                                                  campaigns, your future efforts may just go
                                                  down the toilet. We need to know the
results of each campaign so we can measure our success campaign to campaign, making the
necessary changes, when needed. Faith and prayer may soothe the soul, but only knowledge
and statistics increase our bottom line.
Working for a campaign software company, gives me a first-hand look on just how important
measurability is to becoming a successful marketer. We are constantly helping our clients
know their options and optimize their results. We are always on the move to help our clients
improve and grow. Here are some thoughts to chew on:
For some strange reason, people think that by sending out hundreds of newsletters someone
will eventually join or click through within the newsletter. Unfortunately, that is not true.
 You newsletter may not even reach the inbox and even if it does, may end up in the trash bin.
 There goes all your hard work – doesn’t make any sense and definitely is an unproductive
approach. Don’t you want to know who opened up your email, and if any of the links or call
to action were clicked on?
Why would you want to repeat a failure? Can you afford to play Russian roulette with your
business and livelihood? I don’t think so. I certainly can’t. Tracking your email marketing
campaigns results in campaigns made stronger, resulting in better focus and visibility.
Tracking lets you see:
• who opened your email campaigns
• what was the percentage of opened mail?
• what links did they click within your newsletter or email campaign?
• wow many people opted to subscribe/unsubscribe?
• if you are attracting new subscribers?
• subscriber comments
I hope this has been helpful. Active Trail believes that an informed client becomes a
successful one. Isn’t that what it’s all about?

Statistics is not a dirty word. We all remember taking that boring class in college – no
offense; maybe some of you actually enjoyed it. Funny, how things change. Now that very
word takes on new meaning – it is the key to our survival in our email campaigns. We need
to maintain our edge in this stress filled, highly competitive world we call internet
marketing. Knowing what works and what doesn’t, determines it all.
If you are like me, you may not enjoy dealing with numbers, stats, and results. But such is
life. If you don’t track your e-campaigns, or your mass direct mail marketing, your future
efforts may just go down the toilet.

Without obtaining specific results, measuring campaign to campaign, how can we ever hope
to be succeed? We need to make the necessary changes needed to move on a continuous and
positive path.

Faith and prayer may soothe the soul, but only knowledge and statistics increase our bottom
line.

There is no better tool than email campaign software when wanting a first-hand and
professional tool to measure our stats and progress. There are no easy alternatives, and no
shortcuts. You need the best technical tools available in order to be a successful marketer.
 This is our expertise, offering our clients the best options and teaching them how to optimize
their results.

We are always on the move to help our clients improve and grow.

For some strange reason, people think that by sending out hundreds of newsletters someone
will eventually join or click through within the newsletter. Unfortunately, that is not true.
 You newsletter may not even reach the inbox and even if it does, may end up in the trash bin.
 There goes all your hard work – doesn’t make any sense and definitely is an unproductive
approach. Don’t you want to know who opened up your email, and if any of the links or call
to action were clicked on?

Why would you want to repeat a failure? Can you afford to play Russian roulette with your
business and livelihood? I don’t think so. I certainly can’t. Tracking your email marketing
campaigns results in campaigns made stronger, resulting in better focus and visibility.

Tracking lets you see:

• who opened your email campaigns

• what was the percentage of opened mail?

• what links did they click within your newsletter or email campaign?

• how many people opted to subscribe/unsubscribe?

• if you are attracting new subscribers?

• subscriber comments

Active Trail believes that an informed client becomes a successful one. Isn’t that what it’s all
about?

Http://www.activetrail.com

								
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