Advertising brief practical note (2) Chapter II A Brief History of Advertising I. Brief History of the World Advertising Stages: 1, the original advertising period (1450 years ago) the ancient Greek and Roman campaign is earlier. In Athens, the city, people call her the voice of the slave trade rhythmic, livestock and handicrafts, daily necessities, which is selling the old ads. 2, modern advertising period (1450-1850 years) in 1450 the German Gutenberg invented the printing press to use live type, marking the ad man from the original ancient oral history of selling into a new era of print advertising. Notable feature of this period the production of printed advertising and advertising agencies to happen. The first print ads in 1476 wealthy London Diocese of Westminster in London, William Caxton set up England&#39;s first printing, print &quot;Bible&quot; and religious books. Newspaper advertisements appeared in the world produced in the 17th century newspapers and periodicals regularly to Germany first. Advertising agencies, there appeared in 1610 the British advertising agency, is authorized by James I established the two knights. 1612 J-Leonard French advertising agency to create high-girdle. Rise of American Advertising Center after the mid 19th century, the rise of the United States, the world center of the advertising industry has gradually moved to the United States. Benjamin father of American Advertising - Franklin. 3, near the modern advertising transition period (1850-1920 years) is characterized by the establishment of modern advertising and new technologies, the rise of new media. In 1841, Volney - Palmer set up the United States in Philadelphia, the oldest advertising agency. Ayer advertising agency in 1869 his son established, marking the emergence of modern advertising. 4, modern advertising period (after 1920) period of modern advertising: an innovative means of advertising, advertising becoming more diverse. 2 advertising toward industrialization, large-scale modernization. Multinational advertising companies, the emergence of giant advertising group. 3 In order to coordinate the promotion of national advertising industry, cooperation and development, the international advertising industry have set up a number of industry-based associations. Second, China Brief Introduction to Advertising Stages: 1, Ancient advertising period (before the Opium War) and physical signs advertising the guise of oral selling advertising print ads couplet 2, modern advertising period (the Opium War to the founding of new China) (1) first appeared in the press of modern advertising: China&#39;s newspaper ad, with the &quot;foreign goods&quot; to enter the emerging. 1827 English-language newspaper, &quot;Record newspaper in Guangzhou,&quot; Founded in Guangzhou. Founded in 1833 in Guangzhou, the &quot;Eastern Western Monthly Magazine&quot; is published in our country&#39;s first modern Chinese newspaper, which in the dissemination of cultural knowledge of society, but also first published the &quot;market price table&quot; and other business information and commercial advertising. (2) other advertising media, the emergence and development of advertising signs. Before the Revolution appeared early. Neon. Twentieth century, 20 years into China. Large window advertising. Radio advertising. Calendar brand advertising. Movie advertising. Aerial advertising. (3) advertising franchise industry and trade organizations, advertising generated the emergence and development. Advertising production industry organizations. China&#39;s advertising industry&#39;s first trade organization formed in 1919 in Shanghai, &quot;China Advertising Association&quot;, established in 1927, &quot;China Advertising Association&quot;; war after the victory set up a &quot;Shanghai advertisers Association.&quot; (4) advertising teaching and research activities 3, contemporary advertising period (after the founding of New China) on Jan. 4, 1979 &quot;Tianjin Daily&quot; the next day, the third edition of the newspaper, published a toothpaste factory in Tianjin five toothpaste product advertising. This is our first product in the new period newspaper advertisements. After the rapid development of China&#39;s advertising industry, the current development is: more advertising, but less competitive. 1998 advertising revenue is the top 5 of the joint venture. 4, more than two decades of reform and opening up the development of Chinese advertising the rapid development of the advertising industry, advertising conscious. Commercial production levels are increased, the form of variety. Advertising market, competition, international competitiveness is still weak. Advertising market and speed up the process to be standardized.