sales channel analysis

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					Sales Channel Analysis
August 14, 2008
Use this template to analyze your distribution channel sales volume. Enter annual sales volume in both units and dollars for each of your major distribution channels. The percentage each channel's sales represent of the total are calculated, along with the average monthly volume. Please note that average monthly volume is a simple average (dividing by 12). Enter data in cells that are in Bold Blue. Annual Unit Volume Company Retail Outlets Freeport Fall River Orlando Baltimore Total Channel 2 North Conway Nashua Washington, DC New Bedford Total Channel 3 Northeast Mid-Atlantic Southeast West Total Channel 4 Northeast Mid-Atlantic Southeast West Total Channel 5 New York Nashua Washington, DC Charleston, NC Total Channel 6 Springfield Cambridge Chicago San Francisco Total Other On-Line / Mail Order Total Totals for all Channels 1,000,000 1,500,000 2,000,000 900,000 5,400,000 1,100,000 1,500,000 2,000,000 900,000 5,500,000 1,100,000 1,500,000 2,000,000 900,000 5,500,000 1,100,000 1,500,000 2,000,000 900,000 5,500,000 1,100,000 1,500,000 2,000,000 900,000 5,500,000 1,100,000 1,500,000 2,000,000 900,000 5,500,000 1,500,000 1,500,000 34,400,000 Annual Dollar Volume $20,000,000 30,000,000 40,000,000 18,000,000 $108,000,000 $21,000,000 30,000,000 40,000,000 18,000,000 $109,000,000 $21,000,000 30,000,000 40,000,000 18,000,000 $109,000,000 $21,000,000 30,000,000 40,000,000 18,000,000 $109,000,000 $21,000,000 30,000,000 40,000,000 18,000,000 $109,000,000 $21,000,000 30,000,000 40,000,000 18,000,000 $109,000,000 $30,000,000 $30,000,000 $683,000,000 % of Total Sales 18.5% 27.8% 37.0% 16.7% 15.8% 19.3% 27.5% 36.7% 16.5% 16.0% 19.3% 27.5% 36.7% 16.5% 16.0% 19.3% 27.5% 36.7% 16.5% 16.0% 19.3% 27.5% 36.7% 16.5% 16.0% 19.3% 27.5% 36.7% 16.5% 16.0% 100.0% 100.0% 100.0% Avg Units per Month 83,333 125,000 166,667 75,000 450,000 91,667 125,000 166,667 75,000 458,333 91,667 125,000 166,667 75,000 458,333 91,667 125,000 166,667 75,000 458,333 91,667 125,000 166,667 75,000 458,333 91,667 125,000 166,667 75,000 458,333 125,000 $125,000 2,866,667 Avg Dollars per Month $1,666,667 2,500,000 3,333,333 1,500,000 $9,000,000 $1,750,000 2,500,000 3,333,333 1,500,000 $9,083,333 $1,750,000 2,500,000 3,333,333 1,500,000 $9,083,333 $1,750,000 2,500,000 3,333,333 1,500,000 $9,083,333 $1,750,000 2,500,000 3,333,333 1,500,000 $9,083,333 $1,750,000 2,500,000 3,333,333 1,500,000 $9,083,333 $2,500,000 $2,500,000 $56,916,667

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