A brand a way of life Supra note: This article will continue to add classic brand case And lifestyle brand is closely related to, a good brand can lead the trend of the times, to change a way of life. They are: 1, Tencent Tencent QQ and people&#39;s daily lives, QQ, like with mobile phones and email, has become an important contact information; Tencent advocated in the Internet &quot;online life&quot; model relies on instant messaging platform, advocacy and the creation of a new life way, providing a whole new life experience, can help people meet on the Internet one-stop learning, life, work, communication, information access, entertainment and e-commerce needs. In addition, awareness and innovative spirit of innovation, brand concept and brand culture of the community and mainstream value products or services, high quality of consumers for brands such evaluating such Kaohe 有 good criteria, Tencent has also been unanimously approved. Tencent want their products and services like water and electricity into people&#39;s life stream, so that people&#39;s lives more convenient and abundant. To this end, Tencent start of the &quot;big response, big impact&quot; of the new brand strategy, expect to continue to help Tencent brand more mature. Because Tencent brand the way to the great influence of daily life, but also began to expect more and more traditional enterprises with Tencent&#39;s platform and brand to co-promote. Not long ago, Tencent QQ naive penguin signed on as a cherished image of the image specified voice, &quot;signing fee&quot; even more than the popular king Jay Chou. Second, Starbucks Starbucks coffee is a concept originated in the United States, is to coffee as a way of life to business concepts. Starbucks coffee through quality, environmental design, background music, brand books, people yearn even lunch goers, people repeatedly patronize. In just ten years time, Gongsi strong expansion strategy to promote its services to many of the world&#39;s Zhu Yao Di Fang neighborhoods and major intersections. Starbucks to Asian countries in the process of expansion, had to face the question: in a country where the habit of drinking tea to promote and popularize coffee, will inevitably face conflict on consumer sentiment. Starbucks efforts to promote this first &quot;Consumer education.&quot; Starbucks customers each week in stores open a coffee seminar. Main contents of the coffee knowledge, how to cook their own, appliances and so on. Very flexible form, the general election in more customers, the time is 30 minutes. Many customers have questions, the guide to the construction, the atmosphere was very lively. Starbucks in Shanghai is planning and implementation of a called &quot;coffee room&quot; service, its content is: If the 34 individuals with the coffee, Starbucks for their coffee with a dedicated service division. Barista course, you had better be not, but the information revealed is: go hand in hand to the number of Starbucks customers are showing an upward trend. Starbucks in China (including Hong Kong, Macao and Taiwan) for all Chinese consumers last year, bringing massive &quot;coffee moment&quot; experience activities: event, enter the Starbucks stores each customer can receive is to enjoy a glass of 12 ounces cooking ground coffee. The campaign received enthusiastic response of the Chinese consumers, especially white-collar city have become more popular and welcome. Through the &quot;coffee moment&quot; activities, they also hope to promote a kind of coffee brought by the more relaxed and comfortable way of life - a cup of coffee, a little rest to the busy city life and enjoy the moment of feeling at ease. &quot;Starbucks and hope that more consumers to enjoy the simple yet profound taste of coffee, while Starbucks and relaxed feeling from the coffee experience. Third, GoogLe, Baidu GoogLe, Baidu became the speed of world-renowned brand is surprising, according to previous theories and brand building 4P theoretical point of view, they also need three to five years, or even eight to ten years before they can become well-known brands. Why they will greatly compress the time to become well-known brand? Because they created a way of life without exception, that the virtual network in the world of lifestyle search - &quot;Search&quot; as the network world, an important way of life, has become the most common everyday people, the most accustomed way of life, so when we can not leave it, realize it has become indispensable to our way of life. Therefore, when we re-understand and define the brand, it means that a new conclusion: build a great brand, know-how 在于 your product itself must represent a way of life or you need to Product Zhunque local embeddedness Dao a way of life in! ?4, McDonald&#39;s fast food culture In 1948, the American couple Richard and Maurice McDonald in San Bernardino, California, opened the first McDonald&#39;s roadside restaurant. In order to attract new highway between California who came to dinner, they put up the roof in a restaurant, a high-profile McDonald&#39;s golden arch of neon signs. Restaurant changed the way past the traditional meal, the sale of food such as hamburgers, fried food and even milkshakes and soda water beverages, all sold by Paper Packaging Industry, due to the sale of food easy to carry, those drivers who do not pass away dining car will be able to solve the problem, so welcomed by customers. In addition, the restaurant also features a simple, repetitive assembly-line method to make food. Thus, in the light industrial and commercial kitchen line, based on a new type of fast food was born. It is accompanied by the emergence of a new way of life also will spread to all over the country, and even then affect the entire world. The United States recently published &quot;Fast Food Nation&quot; author of the book 埃里克施洛 Nasr said: &quot;Today fast food is not only change our eating habits play a significant role, but also our economic, cultural and traditional values people exerts an enormous impact. &quot;Currently, the United States about 1 / 4 of adults eat every day fast food meal, eat a typical American three hamburgers a week and four fried foods. According to statistics, 30 years ago, Americans spent on fast food each year the cost of 60 billion, by 2000, this consumption has reached 110 billion U.S. dollars higher, much higher than Americans spent on university education, home computer or the cost of acquisition of new motor vehicles. The reason why the success of McDonald&#39;s, first sold food can have uniform standards and quality, it is used licensing method, each branch of the standardization management, and the system still in use; addition, labor costs low, and always maintain lower price is another major factor in its success. Shiluosier said: &quot;McDonald&#39;s has opened up a new way to wage labor, then part-time workers, low pay and do not provide insurance.&quot; Now, in the United States engaged in the fast food industry employees are highly mobile, because of them are temporary working group, therefore, resign or be fired very common, and fast-food company was able to get a lot of subsidies from the federal government, this is for the poverty they created many employment opportunities for staff incentives. By Shiluosier words, this is &quot;American taxpayers are giving this high turnover industry grants.&quot; In early 1992 summer, there is a Beijing Wangfujing Nankou exotic architecture, where people passing by saw that the past can be seen only in television, golden double arch sign, since then, Chinese children on holidays and birthdays in addition of a place, that is from this point on, the Chinese people really began to experience the West as represented by McDonald&#39;s fast food culture.