Advertising Expenditures by Media For the year ended 12/31/02 This worksheet can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals Print Newspaper Newspaper Newspaper Magazine Trade Journal Totals Broadcast Radio Radio Radio Cable TV Totals Direct Mail Brochure Brochure Brochure Coupon Coupon Totals Other Point of Sale Other Other Other Totals Totals $10,000 $10,000 $10,000 $3,000 $2,000 $35,000 $20,000 $20,000 $20,000 $3,000 $2,000 $65,000 $10,000 $10,000 $10,000 $3,000 $2,000 $35,000 $20,000 $20,000 $20,000 $3,000 $2,000 $65,000 $10,000 $10,000 $10,000 $3,000 $2,000 $35,000 $20,000 $20,000 $20,000 $3,000 $2,000 $65,000 $10,000 $10,000 $10,000 $3,000 $2,000 $35,000 $20,000 $20,000 $20,000 $3,000 $2,000 $65,000 $10,000 $10,000 $10,000 $3,000 $2,000 $35,000 $20,000 $20,000 $20,000 $3,000 $2,000 $65,000 $10,000 $10,000 $10,000 $3,000 $2,000 $35,000 $20,000 $20,000 $20,000 $3,000 $2,000 $65,000 $180,000 $180,000 $180,000 $36,000 $24,000 $600,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $2,500 $2,000 $1,000 $2,500 $1,000 $9,000 $30,000 $24,000 $12,000 $30,000 $12,000 $108,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $1,000 $2,000 $1,000 $2,000 $2,000 $8,000 $12,000 $24,000 $12,000 $24,000 $24,000 $96,000 $2,000 $2,000 $2,000 $2,000 $8,000 $60,000 $2,000 $2,000 $2,000 $2,000 $8,000 $90,000 $2,000 $2,000 $2,000 $2,000 $8,000 $60,000 $2,000 $2,000 $2,000 $2,000 $8,000 $90,000 $2,000 $2,000 $2,000 $2,000 $8,000 $60,000 $2,000 $2,000 $2,000 $2,000 $8,000 $90,000 $2,000 $2,000 $2,000 $2,000 $8,000 $60,000 $2,000 $2,000 $2,000 $2,000 $8,000 $90,000 $2,000 $2,000 $2,000 $2,000 $8,000 $60,000 $2,000 $2,000 $2,000 $2,000 $8,000 $90,000 $2,000 $2,000 $2,000 $2,000 $8,000 $60,000 $2,000 $2,000 $2,000 $2,000 $8,000 $90,000 $24,000 $24,000 $24,000 $24,000 $96,000 $900,000 © Copyright, 2003, Jaxworks, All Rights Reserved. Since 1996, JaxWorks has offered a suite of Free Excel workbooks and spreadsheets, and ass documents, that cover a number of financial, accounting and sales functions. These are invalua Also included Free are: - business plan tools, including spreadsheets and excellent instructions - Excel functions glossary and guide; - free training courses for most Microsoft Office applications. These guides are in PDF format and rival commercial books! - comprehensive list of acronyms, ratios and formulas in customer financial analysis, and financial terms; - suite of online calculators, including, breakeven analysis, productivity analysis, business evaluation; - Altman Z-Score (covering publicly and privately held firms, and small businesses); - and payroll analysis. If you are involved in financial analysis at any level, or want to learn more about MS Excel and suite this site is invaluable. JaxWorks Small Business Spreadsheet Factory spreadsheets, and associated MS Word, PDF and HTML ons. These are invaluable small business tools. uides are in about MS Excel and other applications in the Office sheet Factory