INSTITUTE OF JOURNALISM AND MASS COMMUNICATION

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					                                                              UDSM Prospectus: 2007/8 - 2009/10
230
          INSTITUTE OF JOURNALISM AND MASS COMMUNICATION

1. INTRODUCTION
      The Institute of Journalism and Mass Communication was born out of the former Tanzania
      School of Journalism (TSJ), which was established under UDSM Act No. 12 of 1970,
      which accordingly, revoked the TSJ Act. This move has enabled the Institute to offer
      degree programmes in Journalism, Mass Communication as well as Public Relations and
      Advertising.

2. DEGREES OFFERED
      The Institute offers the following undergraduate programmes:
• Bachelor of Arts in Journalism, B.A. (Journalism)
• Bachelor of Arts in Mass Communication, BA. (Mass Comm.)
• Bachelor of Arts in Public Relations and Advertising - B.A. (Publ. Relations and Advert.)
      The Certificate in Journalism (Cert. In Journalism) is a non-degree programme

3. ADMISSION REQUIREMENTS
1.1 The undergraduate degree for which the Institute of Journalism and Mass Communication
    prepares candidates is Bachelor of Arts (Journalism, Mass Communication or Public
    Relations and Advertising) of the University of Dar es Salaam.
1.2 A candidate shall be eligible for consideration for admission to the B.A. (Journalism; Mass
    Communication or Public Relations and Advertising) degree if he/she has obtained the
    following:
1.2.1 Direct Entry Qualifications
      Any 2 or more principal level passes at C grade or higher with a pass in two language subjects
      at D grade or higher. In addition, the candidate should have passed the University matriculation
      examination.
1.2.2 Equivalent Qualifications
      An appropriate equivalent Diploma of not lower than second class level from a recognized
      (accredited) institution offering Journalism or Mass Communication courses.
1.2.3 Mature Age Entry
      In addition to the requirements of the University of Dar es Salaam under this category,
      candidates must possess favourable recommendations from their employers or other
      relevant bodies.

4. GENERAL REGULATIONS
i) All students admitted to the Institute of Journalism and Mass Communication shall be enrolled
   in one of the three programmes outlined above.
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ii) In order to graduate from the Institute, a student must take and pass a minimum of 108 units and
    a maximum of 126 units for a three-year programme.
iii) Students enrolled in a programme will undertake all core subjects and shall also undertake at
     least 2 (two) other options, provided they do not exceed 42 units (i.e. 7 subjects)

5. EXAMINATION REGULATIONS
   The following regulations shall apply to all students undertaking B.A (Journalism, Mass
   Communication or Public Relations and Advertising) programmes in the Institute of
   Journalism and Mass Communication.
1. All candidates will be required to take and pass examinations in all the registered courses in
   any particular semester.
2. A candidate who fails some courses at D or E but attains a GPA of not below 1.8 will be
   required to supplement the failed course.
3. Where a continuing student fails a supplementary examination, s/he shall be allowed to
   carry over the failed course[s] provided s/he attains an average GPA of 1.8. Only two
   courses will be allowed for a candidate to carry over. A candidate shall be discontinued
   from studies if s/he fails in more than two supplemented courses.
4. All marks for course work and written examinations shall be adjusted before amalgamation.
   Course work marks for theory courses shall be 40 percent while final examination will be
   awarded 60 percent.
5. Courses shall be weighted by multiplying the final grade of a given course by the number
   of course units, and a candidate’s overall performance will be computed by dividing the
   total course units into the weighted total of all courses.
6. The final B.A degree shall be graded as first class (an overall average of GPA 4.4 or higher),
   upper second (an overall average in the range of 3.5 and 4.3), lower second (an average
   overall average in the range of 2.7 and 3.4) or pass degree (an overall average of between
   2.0 and 2.6)

6. CLASSIFICATION OF DEGREES
6.1 For Purposes of the final classification of degrees and where applicable, a five point system
    shall be used in averaging the final grades.
6.2 The letter grades will be assigned points as follows:
    A      B+ B           C     D       E
    5      4      3       2     1       0
6.3 Approved courses given for each degree shall be appropriately weighted in terms of units
6.4 To get the score for each course multiply the points, as in 6.2 by the weights, as in 6.3
6.5 The total score for the degree shall be the total score for all countable courses taken by the
    candidate for the degree, computed as in 6.4
6.6 The average score for the degree shall be computed by dividing the total score in 6.5 by the
    total weight obtained under 6.3
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6.7 The final classification shall be as follows:
    First Class               A      (5.0 - 4.4)
    Second Class (Upper) B+ (4.3 - 3.5)
    Second Class (Lower) B           (3.4 - 2.7)
    Pass                      C      (2.6 - 2.0)

COURSES OFFERED
Course Structure and Outline
Students in the first year in all the three programmes undertake core courses pertinent to their
fields of study. Thereafter, students are able to take both core and optional courses from their
fields of study in the second year and third year.

Notes on the Coding of Courses
The coding of courses consists of two letters, both of which stand for the programme and are
then followed by two numbers, (e.g., JO 204).

B.A. (JOURNALISM)
First Year
Course    Course Title                                                Units Semester    Core/
Code                                                                                   Optional
JO 103: Introduction to Journalism                                        3      1      Core
JO 101: Computer Application in Journalism                                3      1      Core
CO 101: Introduction to Mass Communication                                2      1      Core
DS 101: Development Perspective I                                         3      1      Core
AS 102: Introduction to Social Science Research Methods                   3      1      Core
CL 106: Communication Skills                                              3      1      Core
JO 102: Introduction to Writingfor the Media                              3      2      Core
JO 104: Journalism History and Issues                                     3      2      Core
PR III: Introduction to Critical Thinking and Argumentation               3      2      Core
AS 103: Social Science Research Method                                    3      2      Core
DS 102: Development Perspective II                                        3      2      Core
Second Year
CO 201: Theories of Mass Communication                                    3      1      Core
PR 101: Introduction to Public Relations and Advertising                  3      1      Core
CO 203: Issues in Mass Communication Research                             3      1      Core
PR 205: Gender and the Media                                              3      1      Core
LW 540: Media Law                                                         3      1      Core
JO 202: News Reporting and Writing for Print Media                        3      2      Core
JO 204: Photojournalism                                                   3      2      Core
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Course     Course Title                                       Units Semester  Core/
Code                                                                         Optional
JO 206:    Media Ethics                                          3      2     Core
JO 208:    Radio and TV Broadcasting                             3      2     Core
JO 210:    Editing, Layout & Graphics                            3      2   Optional
JO 200:    Practicum 1½                                          1.5    2   Optional
Third Year
JO 301: Current Affairs and News Analysis                        3      1     Core
CO 305: News Media Technologies                                  3      1     Core
JO 307: Dissertation I                                           3      1     Core
JO 303: Specialised Writing                                      3      1     Core
JO 305: Advanced Radio Broadcasting                              3      1   Optional
JO 309: Advanced TV Broadcasting                                 3      1   Optional
JO 311: Advanced Photojournalism                                 3      1   Optional
JO 313: Health Communication I                                   3      1   Optional
JO 302: Media Management and Organisation                        3      2     Core
CO 304: Media Criticism                                          3      2     Core
CO 310: Media and Popular Culture                                3      2     Core
JO 308: Dissertation II                                          3      2     Core
JO 306: Advanced Writing for Print Media                         3      2   Optional
JO 314: Health Communication                                     3      2   Optional

B.A. (MASS COMMUNICATION)
First Year
CO 101: Introduction to Mass Communication                       3      1      Core
CO 103: Technical Basis of Communication                         3      1      Core
JO 100: Computer Application in Mass Communication               3      1      Core
AS 102: Introduction to Social Science Research Methods          3      1      Core
CL 106: Communication Skills                                     3      1      Core
DS 101: Development Perspectives I                               3      1      Core
JO 102: Introduction to Writingfor the Media                     3      2      Core
CO 102: Mediated Communication in Africa                         3      2      Core
PL 111: Introduction to Critical Thinking and Argumentation      3      2      Core
DS 102: Development Perspective II                               3      2      Core
CO 100: Practicum 1                                              1½     2      Core
Second Year
CO 201: Theories of Mass Communication                           3      1      Core
LW 540: Media Law                                                3      1      Core
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Course    Course Title                                                        Units Semester    Core/
Code                                                                                           Optional
CO 203: Issues of Mass Communication Research                                    3      1       Core
PR 205: Gender and the Media                                                     3      1       Core
          and 3 units from the following optional courses:
CO 205: Mass Media and Society                                                   3      1   Optional
**CO 206/FP 241: Radio Production I                                              3      1   Optional
**CO 209/FP 236: Advanced TV Production                                          3      1   Optional
CO 210: Production Management                                                    3      1   Optional
CO 211: Media Management and Organisation                                        3      1   Optional
CO 215: Cotemporary Mediain Tanzania                                             3      1   Optional
JO 206: Media Ethics                                                             3      2     Core
CO 202: Effects of Mass Communication                                            3      2     Core
CO 204: Contemporary Mass Media in Tanzania                                      3      2     Core
          Plus at least 6 units from the Institute and 3 from the
          general options or vice versa.
CO 207: Radio Production II                                                      3      2   Optional
CO 208: TV Production                                                            3      2   Optional
*FP 276: Advanced Television Production                                          3      2   Optional
CO 210: ProductionManagement                                                     3      2   Optional
CO 212: Multi-track Recording                                                    3      2   Optional
CO 214: Mass Media and Social Change                                             3      2   Optional
Third Year
CO 301: Audience Research                                                      3        1       Core
CO 303: Development Communication                                              3        1       Core
CO 305: New Media Technologies                                                 3        1       Core
CO 307: Dissertation 1                                                         3        1       Core
           Plus at least 3 units from the Institute and 3 units
           from the following general options:
CO 309: Special RadioProduction                                                3        1   Optional
CO 311: Special Television Production                                          3        1   Optional
CO 311: Special Media Planning and Management                                  3        1   Optional
CO 315: Special Writing for the Media                                          3        1   Optional
CO 317: Children and the Media                                                 3        1   Optional
CO 302: International Mass Communication Systems                               3        2     Core
CO 304: Media Criticism                                                        3        2     Core
CO 306: Broadcast and Cable Programming                                        3        2     Core
CO 308: Dissertation 2                                                         3        2     Core
** Offered jointly by Institute & the Department of Fine and Performing Arts (FASS)
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Course     Course Title                                                Units Semester    Core/
Code                                                                                    Optional
           Plus at least 3 units from the Institute and 3 units from
           the follwing general options:
CO 310:    Mass Media and Popular Culture                                 3      2   Optional
CO 312:    Instruction Media                                              3      2   Optional
CO 314:    Digital Audio and Video Post Production                        3      2   Optional
PR 301:    Advertising and Public Relations Campaigns                     3      2   Optional

B.A. (PUBLIC RELATIONS AND ADVERTISING)
First Year
CO 101: Introduction to Mass Communication                                3      1       Core
PR 101: Introduction to Public Relations and Advertising                  3      1       Core
JO 101: Computer Applications for Mass Communication                      3      1       Core
AS 102: Introduction to Social Research Methods                           3      1       Core
CL 106: Communication Skills                                              3      1       Core
DS 101: Development Perspective I                                         3      1       Core
PR 102: Psychology and Advertising                                        3      2       Core
PR 104: Public Opinion and Public Relations                               3      2       Core
AS 103: Social Science Research Methods                                   3      2       Core
DS 102: Development Perspective II                                        3      2       Core
PR 100: Practicum                                                         1½     2       Core
Second Year
CO 201: Theories of Mass Communication                                    3      1       Core
PR 201: Mass Media and Public Relations                                   3      1       Core
PR 203: Advertising Layout and Production                                 3      1       Core
PR 205: Gender and the Media                                              3      1       Core
CO 203: Issues in Mass Communication Research                             3      1       Core
LW 540: Media Law                                                         3      1       Core
PR 202: Media and Contemporary Issues                                     3      2       Core
JO 206: Media Ethics                                                      3      2       Core
PR 204: Mass Media Advertising and Sales Promotion                        3      2       Core
PR 206: Advanced Public Relations Topics                                  3      2       Core
PR 200: Practicum                                                         1½     2       Core
Third Year
PR 301: Advertising and Public Relations Campaigns                    3          1       Core
CO 305: New Media Technologies                                        3          1       Core
PR 303: Ethics and Professional Responsibilities in Public Relations 3           1       Core
* Course offered by the Department of Fine and Performing Arts (FASS)
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Course    Course Title                                            Units Semester    Core/
Code                                                                               Optional
PR 313:   Advanced Advertising Issues                                3      1       Core
PR 311:   Propaganda and Persuasion                                  3      1       Core
PR 307:   Dissertation                                               3      1       Core
          Plus 3 units from the following optional courses
PR 311:   Media, Minorities and People with Special Needs            3      1 Optional
PR 313:   Visual Communication                                       3      1 Optional
JO 313:   Health Communication 1                                     3      1 Optional
PR 302:   Special Issues in Advertising                              3      2   Core
PR 304:   Media Representation and Perception                        3      2   Core
PR 306:   Public Relations Organisations and Management              3      2   Core
PR 308:   Dissertation                                               3      2   Core
          Plus 3 units from the following optional courses:
PR 310:   Advertising as Communication                               3      2 Optional
PR 314:   Public Relations for Non-profit                            3      2 Optional
JO 314:   Health Communication II                                    3      2 Optional

CERTIFICATE IN JOURNALISM
CJ 100:    Introduction to Mass Communication                        3      1       Core
CJ 101:   Computer Application for Journalists                       3      1       Core
CJ 102:   Introduction to Journalism and its History                 3      1       Core
CJ 103:   English for Journalism                                     3      1       Core
CJ 104:   Kiswahili kwa Waandishi                                    3      1       Core
CJ 105:   Reporting & Editing for Print Media                        3      1       Core
CJ 106:   Introduction to Television                                 3      2       Core
CJ 107:    Introduction to Radio                                     3      2       Core
CJ 109:    Media Law                                                 3      2       Core
CJ 110:    Journalism Ethics                                         3      2       Core
CJ 111:    Project                                                   3      2       Core
CJ 112:    Practicum                                                 1½     2       Core
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STAFF LIST
Associate Professor and Director
M.K. Possi, Dip.(Ed.) (DSM Teachers’ College), B.A.(Ed.), M.A.(Dar), M.A. (Special
   Ed.)(Ball State), Ph.D.(Ohio State), Post Doct. Studies (Harvard Medical School)
Senior Lecturer and Deputy Director (Academic)
I.J. Kapoli, B.A.(Ed.), M.A. (Dar), Ph.D. (London)
Senior Lecturer
A. Hatar, B.A, PGDE (Makerere); M.A, MAIA, Ph.D (Ohio)
Lecturer
N.M. Masoud, B.A, M.A, Ph.D (Moscow)
Assistant Lecturers
A. Rioba, B.A. (Mass Comm.) (Makerere), M.A.(Jour.) (Cardiff)
E. Mrutu, Teachers Cert., Dipl. AE (Marangu), B.A.(Ed.)(Dar), Post Grad. Dipl. (Mass
   Comm.) (Nairobi), M.A.(Jour) (City University)
I.M. Mtuwa, M.A. (Picture Photography and Film - USSR)
Instructors
E. Solomon, B.A. (Mass Comm.)(Makerere)
C.R. Irigo, B.Sc. (Dar), Post Grad. Cert. in Comm./Broadcast Journalism (USA)
Administrative Officer
O. Sawuka, B. Com (Dar) MBA (Botswana)
Library Administrative Officer
M.M. Fadhili, Cert. in Librarianship (Dar), Dipl. in Librarianship and Documentation
   (Bagamoyo)