Company Operated Fuel Funds Internal Fund Raising

							Company Operated Fuel Funds:
   Internal Fund Raising




              January 2007
             Kim Campbell
      Manager, Community Relations
   History of TXU Energy Aid


     TXU Energy Aid
         Began in 1983
         Has assisted over 300,000 families with $40.5 million
         20,000 customers and/or employees contribute monthly
         Raises $700,000 per year to assist needy
         In 2004, TXU Energy made a three year $15 million commitment
         Continuing in 2007 at $5 million per year



                    TXU Energy Aid is TXU’s flagship customer financial assistance
                       program. This program provides temporary bill payment
                        assistance to help needy customers during a life crisis.




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Operation of TXU Energy Aid

         TXU Energy Aid Partners:
            Approximately 80 selected non-profit agencies
            Mixture of LIHEAP agencies and private funded organizations
            Across the deregulated service area of Texas
            Receive quarterly disbursements
            Agencies provide monthly reporting
            Agencies qualify customers who receive assistance
            TXU Energy does not set any income qualification guidelines
             or maximum allocation per customer

  Customer and employee donations are returned to their local communities.
  The corporate gift is used to match the donations and fill the gaps where
  needed.


8/30/2010 9:38 PM                                                             3
TXU Energy Aid Fund Raising

        Funding raising initiatives:
           Annual or semi-annual customer bill inserts
           Opportunity to give on every residential bill
           Dedicated phone number
           Dedicated e-mail address
           Agency partners
           Public forums
           Flyers
           Annual employee campaign




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TXU Energy Aid Employee Campaign

        Employee Campaign:
           Held 3rd annual employee campaign in Fall of 2006
           Raised $170,000 from TXU employees through on-going
            payroll donations and one-time gifts
           12% increase from 2005
           Approximately 18% employee participation
           Conducted simultaneously with annual United Way campaign
           In 2006 TXU began one coordinated corporate campaign for
            United Way and TXU Energy Aid
           Campaign committee is responsible for conducting corporate-
            wide campaign




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TXU Energy Aid Employee Campaign

                                                                                TXU Corp.



                                      TXU Competitive                                 TXU Regulated

                         Power              Wholesale               Energy               Electric
                                                                                         Delivery




                     Lignite, Nuclear,     TradingRisk
                                            Trading / / Risk    Retail               Transmission and
                      and Gas Generation     Management
                                            Management            Electricity          Distribution
                                                                                       Network




          TXU Corporate, Wholesale and Energy employees work in the
          Dallas/Fort Worth metroplex. Most of the TXU Power and Electric
          Delivery employees are in the non-metro areas.

8/30/2010 9:38 PM                                                                                          6
TXU Energy Aid Employee Campaign

   Employee Campaign Structure:
      Campaign committee has a representative from each TXU
       business unit
      Committee membership is typically a three year term
                                        Executive
                                         Sponsor



                            United Way           TXU Energy Aid
                         Campaign Support       Campaign Support




                                     Campaign Chair



                                                           Volunteer
Leadership Givers   Treasurer/                                           Non-metro
                                     Communications       Coordinator/
   Campaign         Reporting                                            Campaign
                                                          Fund Raisers


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TXU Energy Aid Employee Campaign

        Employee Campaign Activities:
           Volunteer Training sessions held at social service organizations
           Kick-off event with silent auction items
           Employee Meetings within business units with agency speakers
           Campaign video
           Thank you celebration
           Fund Raisers
        Leadership Givers Campaign:
           Established leadership gift amount (2006 - $360/yr)
           Held targeted breakfasts for past and potential leadership givers
           Provide special recognition for leadership giving


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TXU Energy Aid




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