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A National Non-profit Transportation Network for Seniors

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A National Non-profit Transportation Network for Seniors Powered By Docstoc
					ITNAmerica:
A National Non-profit Transportation Network for Seniors
Community Coordination of Transportation Services America Society on Aging/National Council on Aging Washington, DC, March 27, 2008 Katherine Freund President & Executive Director, ITNAmerica

www.ITNAmerica.org

© Copyright 2008 ITNAmerica All Rights Reserved

Overview
• A new member of the transit family
• Coordination through a common approach—social entrepreneurship

• Coordination through an identifiable service and brand
• Coordination through technology • Coordination through support from ITNAmerica • Transportation on the horizon
www.ITNAmerica.org

A New Member of the Transit Family
ITNAmerica is the first and only national non-profit transportation network for America’s aging population. The ITN model marries the power of information technology and the strength of local, grassroots support to create an efficient and financially sustainable solution to the transportation needs of seniors and their families. ITNAmerica imagines a day when all seniors will have access to transportation when they want it.

www.ITNAmerica.org

The Three Sectors: Traditional Economic and Social Responsibilities

• Private Sector/Business—utilize markets to exchange goods and services for profit; drive productivity and innovation • Public Sector/Government—respond to market failure by providing public goods and services through redistribution
• Voluntary Sector/Non-profits—engage individuals in action to achieve social impact

www.ITNAmerica.org

Coordination through A Common Approach—Social Entrepreneurship

Coordination through Common Characteristics of Every ITN Affiliate
• Uses automobiles to provide rides 24 hours a day, 7 days a week;

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Available for any purpose, without restriction to all ITN® members;
Sustainable through fares from those who use the service and voluntary local community support, without the use of taxpayer dollars; Connected to and served by ITNRides™ information system technology; Serves seniors 65 years of age or older and people with visual impairments of any age.

• •

www.ITNAmerica.org

Coordination through a Shared Vision of Organization & Community Outreach
• Independent, non-profit, charitable corporation connected to and supported by the local community
• Membership organization—members age 60+ or with visual impairments may use the transportation service • Older people, volunteers, families, businesses, healthcare providers, corporations connected to the ITN affiliate through revenue generating programs • Information system, ITNRides, links people within a community and across communities—local, state, national (and international?)

www.ITNAmerica.org

Coordination through a Shared Approach to Economic Sustainability

Fares + Diversified Base of Voluntary Local Community Support Economic Sustainability • Efficiency through information system technology previously unavailable to local organizations and communities

www.ITNAmerica.org

Coordination through Shared Marketing Programs
• Resources take many forms and are converted to transportation through the business model and the technology
– – – – – – CarTrade, car donation Transportation Social Security Road Scholarship Fund Gift Certificates Cash Ride & Shop, Healthy Miles, Ride Services

• Customer service and free consumer choice are paramount—rides 24/7 without restriction within the service area • Political jurisdictions may not apply • Sustainable through fares and voluntary local community support • No taxpayer subsidy for operating expenses • Must use automobiles—no vans or buses • Up to 50% of start-up funds may be public funding (100% private funds by year 5) • Combination of paid and volunteer drivers
www.ITNAmerica.org

Coordination through Customer Service

• Join • Open an account • Ride

www.ITNAmerica.org

ITN Consumer Choices about How to Ride

• Plan rides in advance or ride on demand • Ride alone or share rides with others • Ride by the hour or by the mile

www.ITNAmerica.org

ITN Rides by Purpose
July 2004 to December 2006 (3 years) 47,176 ride segments

• Church/Spiritual • 866 Worship • 177 Social • 44 Work • Consumer • 1,983 Grocery • 1,945 Hair • 341 Mall • 310 Pharmacy • 286 Banking • 469 General • Educational • 402 School • 60 Cultural • 12 Library • Home/return 21,224 • Employment • 2,943 Paid • 278 Volunteer www.ITNAmerica.org

• Intermodal • 103 Bus • 97 Airport • 28 Train • 25 Ferry • Professional Services • 22 Veterinarian • 17 Finance • 16 Lawyer • Recreation • 1,251 Exercise • 638 Dining • 90 Gaming • 90 Show • 7 Museum • Social • 856 Nursing home visit • 289 Social visit • 125 Hospital visit • 86 Funeral • 51 Community affairs

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Medical
• • • • • • • • • • • • • • • • • • • • 3,836 General medical 2,606 Dialysis 1,688 Adult Day Care 863 Eye Care 832 Physical Therapy 688 Lab Tests 576 Dental 309 Podiatry 146 Audiologist 143 Psychiatric 85 Cardiologist 59 Cancer Treatment 50 Annual Physical 39 Surgery 35 Chiropractor 28 Immunizations 25 Mammogram 14 Occupational Therapy 14 Acupuncture 9 Vision Therapy

How Do ITNPortland Customers use the Service?
(3 years of data, 1/04-12/06) (n=670)

• 85% use ITN for medical needs

• 42% consumer needs (banking, general, grocery, hair, mall, pharmacy)
• 23% general purposes (hourly, personal, unknown) • 22% social needs (community affairs, funeral, nursing home/hospital visit, family/friends visit) • 18% recreation (dining, exercise, gaming, museum, show) • 12% employment (paid, volunteer) • 11% worship • 10% inter-modal connections (airport, bus, train, ferry)

•

7% education (library, class, cultural)

• 5% professional services (finance, legal, veterinarian)
www.ITNAmerica.org

Coordination through Community Outreach Programs that Turn Caring into Support and Dollars

• Individuals & Families • Membership • Gift Certificates • Vehicles & Gifts in Kind • CarTrade™ • Car Donation • Gifts in Kind • Merchants, Health Care Providers & the Business Community • Ride & Shop • Healthy Miles • Corporate Sponsorship

• Community Organizations

• Ride Services • Ride Sponsorship
• Volunteers

• Transportation Social Security • Road Scholarship Program
• Municipalities & Government Organizations

• Community Road Scholarship Program
• Fundraising Events & Programs

• • • •

March of the Members Annual Appeal Adult Child Membership Campaign Planned Giving

www.ITNAmerica.org

Coordination through National Support for Affiliate Communities
• Centralized database management and information system—ITNRides

• Membership reciprocity among affiliates
• Mutually beneficial balance of national and local support—universal face • Brand support—marketing and communications

• Learning Clusters, peer support – National conferences – Summits – Retreats
• Affiliate Community Advisory Board—governance • ITNAmerica Research Group • ITNAmerica Policy Group
www.ITNAmerica.org

ITNAmerica Organization Chart for Affiliate Support

Learning & Instruction

Fundraising

Policy

Research

ITN Affiliates

Affiliate Support (Customer Service)

Finance

Technology Marketing & Communication

© Copyright 2007 ITNAmerica. All rights reserved.

Coordination through Marketing & Communications
• Websites—national & affiliate

• Affiliate portal
– – – – – Dashboard & scorecard Document download area Website management area Content management system News & best practices

• Messaging & brand management • Media & press releases – Earned media toolkit – Newsletter—national & affiliate template • National marketing alliances • Affiliate marketing programs
www.ITNAmerica.org

Coordination through Support for Fundraising & Development
• National – Corporate sponsors & alliances – Philanthropies & Foundations • Affiliate – Corporate sponsors & alliances – Philanthropies & Foundations – State legislatures, municipalities, counties – Click & Pledge
www.ITNAmerica.org

Coordination through Technology ITNRides
TM

“the marriage of grassroots and high tech”

• Centralized database management • Routing and Dispatching • Finance and billing • Community Outreach • Volunteer management • Membership

www.ITNAmerica.org

Current Affiliate Communities
• ITNPortland Maine
TM

• ITNOrlando Florida
TM

• ITNCharlestonTrident South Carolina
TM

• ITNGreaterLA California
TM

• ITNSanDiego California
TM

• ITNQuadCities Iowa/Illinois
TM

• ITNBluegrass Kentucky
TM

• ITNNorthCentralConnecticut Connecticut
TM

• ITNCentralConnecticut Connecticut
TM

www.ITNAmerica.org

New Affiliate Communities
• Chicago, Illinois (March 2008) • Sarasota, Florida (spring 2008) • St Charles, Missouri (spring 2008)

www.ITNAmerica.org

State Clusters Forthcoming 2008
• New York (4 affiliates)—State Office on Aging, Harry & Jeanette Weinberg Foundation
• Connecticut (5 affiliates)—Department of Human Services • Utah (2 affiliates)—State Office on Aging • Florida (3 affiliates) —AARP

www.ITNAmerica.org

Quotes from Policy Makers
Federal: Former US Secretary of Transportation Norman Mineta: ITNAmerica is the future of senior transportation. US Senator Susan Collins, Maine: "I like the way ITNAmerica seeks to partner with the government without expecting to be supported by it. It brings private resources to bear on community needs, rather than asking for resources to meet those needs." State: Greg Olsen, Executive Deputy, New York State Office on Aging New York will be ready to launch our economically sustainable demonstration program in the coming months and it is through our collaboration with ITNAmerica that we will be the first state in the country to help finance the development of these models to ensure that older adults have access to transportation when they want it and for whatever reason they want it.
www.ITNAmerica.org

Transportation on the Horizon 10 Years from Now—2018
ITNEverywhere : Vision for the Future
– – – – – ITNRides TM ITNLite TM ITNCommunityTransport TM ITNRideShare TM ITNMyCar
TM
TM

TM

• ITNInternational

• National Endowment for Transportation
www.ITNAmerica.org

TM

Contact Information

Katherine Freund President & Executive Director, ITNAmerica 207.857.9001 Katherine.Freund@ITNAmerica.org

www.ITNAmerica.org


				
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