Brokerage Firm Scorecard

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Brokerage Firm Scorecard Powered By Docstoc
					Brokerage Firm Scorecard
   Brokerage firms
   Perspective                                Performance
   Financial Perspective                           27.92%
                                                   61.19%
   Customer Relationship and Satisfaction perspective
                                               60.00%
   Legal Compliance and Information Management Perspective
   Internal Operations Perspective                  43.19%
   Total Performance                         47.37%
   Scorecard includes 4 categories, 16 indicators

                 Help
                    - You can change the values in "weight" column, the value must be between 0 and 10;
                      "10" value means that the perspective or goal is the most valuable
                    - You can change the values in "Performance" column;



   Strategy tree and scorecard details :

                                               Weight                                                                 Performance
     Perspective         Goal                  (x of 10)                        Description                                (%)
   Financial Perspective                                   3                                                                   27.92%
                       Commission                            It refers to commission charged by the
                       charged per                           brokerage firm from its customers for share
                       transaction                         3 transaction.                                                             25

                                                             It indicates commission charged by the
                                                             brokerage firm per share. Greater of the two i.e.
                       Commission per                        commission rate per transaction or commission
                       share traded                        3 rate per share traded, is charged as commission.                       0,02
                       Account
                       maintenance
                       charges per
                       account                             1 Metric is not available in trial version                              30
                       Revenues                            3 Metric is not available in trial version                             300
   Total Performance in group                                Financial Perspective                                             27.92%

   Customer Relationship and Satisfaction perspective
                                              3                                                                                61.19%

                                                             This gives the rise in the 'number of customers
                                                             served'. The increase in this KPI signifies that it is
                       % increase in client                  gaining popularity among the masses. (over the
                       base                                3 last 6 months)                                                         40%

                                                             It refers to the % increase in the volume of
                       % increase in                         shares traded through the brokerage firm over
                       volume of share                       the last 3 months. It indicates the level of trust
                       traded                              3 customers have in the brokerage firm.                                  40%

                       Client satisfaction
                       Index                               2 Metric is not available in trial version                                  8

                       Accuracy level of
                       investment advices                  2 Metric is not available in trial version                               9
   Total Performance in group                                Customer Relationship and Satisfaction perspective                61.19%

   Legal Compliance and Information Management Perspective
                                          2                                                                                    60.00%

                                                             This KPI can be had by comparing the 'norms
                                                             that have been issued by SEC (Securities
                       SEC Compliance                        Exchange Commission)' and the 'ones that are
                       Index                               3 being followed at the organization'.                                   99%
                                                     It reflects the number of instances when the
                                                     brokerage firm is fined for not abiding with rules
                                                     and regulations related to the stock exchange.
                                                     This KPI reflects the reputation and transparency
                    Number of fines                  of the organizational operations (during last 1
                    paid                           2 year).                                                         1



                    Number of security
                    measures adopted               3 Metric is not available in trial version                       5
                    Lost message
                    recovery time                  2 Metric is not available in trial version                     150
Total Performance in group                           Legal Compliance and Information Management Perspective   60.00%

Internal Operations Perspective                    2                                                           43.19%
                                                     This KPI is to know the improvement in the pace
                    % improvement in                 at which the orders are executed. It reflects the
                    Order Execution                  efficiency of information flow in the
                    Speed                          3 organization.                                               30%
                                                     This is to have an idea of how well the prices
                                                     were executed as compared to public markets.
                                                     The value can be had by dividing the number of
                    Price deterioration              worst price cases executed by the total number
                    Index                          2 of cases.                                                    0,2
                    Order
                    Internalization
                    Extent                         3 Metric is not available in trial version                    20%

                    Number of
                    investment
                    research projects              2 Metric is not available in trial version                      10
Total Performance in group                           Internal Operations Perspective                           43.19%



                  Total Performance in Brokerage Firm Scorecard                                                47.37%



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Measure           Target
 unit             Values



         $                   50                                                      10




         $ 0,05                                                              0,01




          $                  60                                                      20
  $ million                1000                                                     100




         %                 80%                                                      10%




         %                 60%                                                      20%



     Score                   10                                                       1



     Score                   10                                                       1




         %                 100%                                                     95%
     #         0           5




     #        15           3

seconds      100         300




     %       60%         10%




     # 0,1         0,4



     %       40%         5%




     #        25           5