Web 2.0 at IT Week
Lem Bingley
Editor in chief Business Technology Group Incisive VNU lem@vnu.co.uk
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Web 2.0 basics
Active interaction • Forums • Comments • Blogs
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Site design
Sections are for print …as are top stories Timeliness matters Search is king
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Video and audio
If you suck, it shows …get professional help Soundproof a room Don’t skimp on kit
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Long tail theory
Few x Lots < Many x Little …doesn’t always apply
• Money • Advertising • Bloggers
• User interaction • Digg.com • Wikipedia Lots
Loudmouths “millions of amateurs will kill off MSM” Normal people Few Many
Little
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Lem Bingley
Editor in chief Business Technology Group Incisive VNU lem@vnu.co.uk
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating