Web 2.0 at IT Week

Web 2.0 at IT Week Lem Bingley Editor in chief Business Technology Group Incisive VNU lem@vnu.co.uk Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating Web 2.0 at IT Week Web 2.0 basics Active interaction • Forums • Comments • Blogs Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating Web 2.0 at IT Week Site design Sections are for print …as are top stories Timeliness matters Search is king Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating Web 2.0 at IT Week Video and audio If you suck, it shows …get professional help Soundproof a room Don’t skimp on kit Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating Web 2.0 at IT Week Long tail theory Few x Lots < Many x Little …doesn’t always apply • Money  • Advertising • Bloggers • User interaction • Digg.com • Wikipedia Lots Loudmouths “millions of amateurs will kill off MSM” Normal people Few     Many Little Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating Web 2.0 at IT Week Lem Bingley Editor in chief Business Technology Group Incisive VNU lem@vnu.co.uk Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating