Web 2.0 at IT Week
Lem Bingley
Editor in chief Business Technology Group Incisive VNU
lem@vnu.co.uk
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Web 2.0 basics
Active interaction
• Forums
• Comments • Blogs
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Site design
Sections are for print
…as are top stories
Timeliness matters
Search is king
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Video and audio
If you suck, it shows
…get professional help
Soundproof a room
Don’t skimp on kit
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Long tail theory
Few x Lots < Many x Little …doesn’t always apply Loudmouths “millions of amateurs will kill off MSM”
Normal people Few Many
• Money Little • Advertising
• Bloggers Lots
• User interaction • Digg.com • Wikipedia
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web 2.0 at IT Week
Lem Bingley
Editor in chief Business Technology Group Incisive VNU
lem@vnu.co.uk
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
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