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					Win in the execution
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Create and improve business execution
?Professor Zhang Ximin (Zhang Tel 13301197802, zxm2@vip.sina.com)
Begins with primer Games: lit bamboo Games
Inspiration: the elements of a successful team execution
Speaking from the two stories: the story of West Point
Case story: letter to Garcia
GE success story
The overall shape first execution of enterprises
Chapter market economy calls for enterprise executives
1. What was the training of execution
Chinese companies into the 21st century face many why!
Case Study: Liu Jun trouble 1
In your company or team whether such phenomena
2. The concept of execution
1. What is the execution
2. Execution characteristics
3. Execution determine the fate of
1. Third strategy, the implementation of seven
Introduction Case: Shida implementation of the strategy developed by
McKinsey
1) The success of the strategy can not guarantee business success
A similar strategy, different results
2) strategy can be replicated, not do the execution,
Case: Dell Computer's success
2. Execution embodies the core competitiveness of enterprises
Execution is the key to victory over rival
Case: Nokia cell phone boom, Eddie believed the decline of mobile
phone
3. Lenovo Group to build the core competitiveness
Case: Liu described Lenovo's core competitiveness
Lenovo's meeting left standing system
Chapter II. Enterprise executives shaping the overall approach
1. Execution process is the combination of the three companies
Business organizational processes
Executive power is the combination of business process three
Case: Zhuge Liang Ma Su cries cut
Case: Bole recommend the story of nine Fang Gao
Case: Microsoft: select one dormant
Example: Cambridge Management System concept of human resource
management
2. Execution is the organizational structure of the non-sector - a
high degree of collaboration
Leaders must establish the company in the entire culture of
collaboration without borders
Case: GE tool without borders
Work-out-team work
QMI-fast market information
Best practice sharing
Fable: The implementation of the realm - the third mirror
3. Execution of enterprise managers and employees together to improve
level
Professional managers do
Professional staff to do
4. Chinese enterprises and the way the implementation of
(A) where the success of Chinese enterprises in the past?
(B) of the Chinese companies now behind?
(C) of the Executive Force of Chinese enterprises, where the deeper
roots?
(4) way out and Countermeasures

Second manager to enhance the implementation of power
Introduction: the implementation of the work force is a leader
Chapter III. Execution of the root - the implementation of management
control 4R
Introduction: management of 10 Chinese enterprises break problem
Question: What are your feelings on the top three challenges?
1. R1: implementation of the drive system
1. The principle of setting targets
1) The principle objective of SMART
Target example
For example, a special project objectives
Business goals metaphor: time of flight frequency table
Classroom practice: goal-setting exercise
2) The principle objective of the Kiss
Critical, non-inclusive
Objective must be to prioritize efforts to focus resources and
2. Target decomposition - how to make each floor target
Business goals
Departmental objectives
Post / personal goals
Example: reduce costs 6% of the target system diagram
Classroom Exercise: Suppose you are a general manager, please play on
of your company's annual target decomposition to your
subordinate departments to require the final decomposition to the
people
3. The goal of decomposition within the department the specific steps
The first step: the competent instructions to subordinate groups and
their objectives and action plans
Step Two: superior / subordinate objectives of the drafting of
subordinate
Step Three: executives and subordinates to discuss objectives of the
fourth step: a clear objective assessment criteria
Step Five: Determine the objectives of the agreement
4. Determine the objectives of the Action Plan
5W1H principle
Single-step goal setting work
Example: Action Plan - Goal Worksheet
Exercise: Goals Worksheet to develop practice
5. Super Target Management
Case: ? Jack Welch's "extended target"
2. R2: executor's duty system (KPI)
1. Enterprise key performance indicators (KPI) description
1) The key performance indicators (KPI) of the content
2) The key performance indicators (KPI) use
2. Key performance indicators Categories
1) The effectiveness of class, 2) operation type, 3) Organizations
Classroom Practice: Please write your assessment of the three types of
indicators last year
3. Key performance indicators in the assessment of target
Introduction: Management of substance
4. According to the design of key performance indicators targets
The difference between goals and targets
3. R3: implementation of the results of the inspection system
1. The importance of timely follow-up 2. Tracking goals, solve
problems
Follow-up content
Case: Why is the quality of circuit board failure?
3. Common goal of process monitoring methods
Example: single-target tracking
Example: the report of a single target implementation difficulties
Example: Single-target correction
Exercise: select a virtual target, use one of the three forms to
practice
4. R4: results of the implementation of the assessment system
1. Take an objective approach to assessing
2. Should be made public assessment standards
3. To overcome the error of assessment
Case: Professor Zhang Ximin A reporter asked Dalian New Business
Panel discussion: 1. Please talk about your performance evaluation to
the misunderstanding of the above?
2. You Teacher Chang summarized the two main lessons of the domestic
enterprises in general?
4. Performance feedback
Feedback Skills / Feedback Interviews
Classroom Practice: Students with 22, a play director, and the other
playing staff, conduct performance interviews
5. Assessment conclusions and corresponding pay and reward
1) and the corresponding pay: merit pay, bonuses
2) corresponds to the future: a career of
Chapter IV. Execution dry - effectively motivate staff
Case: "human capital" on Zhang Ximin interview (1)
Inspiration: incentive mechanism is the fundamental guarantee of
enterprise vitality
1. Master effective theoretical model of motivation
1. Maslow's Hierarchy of Needs Model
2. Incentives - two-factor theory of health
3. Equity theory
4. Froom expectations theory
5. Encourage internal model of a practical nature
2. The general principles of employee motivation
Case: as manager incentives
1. Incentives to vary
Case: Participants artists, entrepreneurs, not everyone believes their

The three categories varies
2. Incentive moderate
Case: a state-owned units jumped ship researchers
Case: military training in a private enterprise Punishment
3. The fairness of the incentive
Case: A life insurance salesman left in anger
Case: A private enterprise do not cause human wind, unable to retain
talent
Case: a well-known private enterprises ham "friends mistake
double punishment"
4. Reward the right things
Case: Xinjiang Oilfield Projects: overtime phenomenon
Case: No performance appraisal system, Honest
Case: delivery of an enterprise to meet deadlines, regardless of
quality
3. Staff, senior principle motivation
1. Motivate staff transferred from the result of equal to equal
opportunity, efforts to create a level playing field
Case: Juliet Wu growth path
2. Encourage the best time to grasp
Case: advocates of a private business owner, "outside the
8-hour care"
3. Incentives sufficient intensity
4. Incentives to democracy, penalties and rewards
5. Incentives combined with the spirit of the awards, positive and
negative incentives that reward and punishment combined
Case: the story of a child robbed of sugar - values
6. Tectonic gap between staff and reasonable distribution pattern
4. Leadership inspire subordinates Note
1. Pay attention to subordinates describe a "common
vision"
Case: mason walls and the church
Case: the story of three and Shang Zhenxing temple
2. Pay attention to use "guide rather than control"
approach
3. Pay attention to use the "action" to declare his
men
5. Staff temperament and motivation
Introduction: How to motivate staff motto
Temperament and motivate staff
Case: Four men go to the theater
Case: Dream temperament characters
Chap. Execution of branch - the corporate culture change
Introduction: the cultural formation Execution
1. To create the language of business execution culture
1. The right cultural and linguistic characteristics of execution
2.GE executive power of culture and language
Six Sigma
Work-out-team work
QMI-fast market information and best practice sharing
3. Intel six values
Case: Intel's six values
4. McDonald's "QSCV" service values
Case: McDonald's: belief in creating value with services
2. Expand effective business communication
Case: General Electric Company, a direct communication
Introduction game: subordinate role and leadership role
(A) Why managers should pay attention to his subordinates for
effective communication
1) the importance of communication management
2) Communication is more for the leadership of special significance
Case: United States presidential election, votes
Case: Mao Zedong and the people are good at communication
Case: King of the Northwest traveled northwest China Wang Luo
Example: a manager within, poor communication with subordinates
(B) to comply with the six characteristics of effective communication
1) two-way
Communication Games: eyes closed, peeling (First Round)
2) clarity
Case: child, to communicate the story of nuns and monks
3) On the behavior of talking about personality
Case: A female marketers list of lost articles
4) active listening
1) The ability to listen to the self-test
2) listening skills
Listen between the lines
Chao Chuan Song
5) good question, do not question
Game: guess the word blackboard
6) use of non-verbal communication
Non-verbal way of communicating
Communication Games: tone and intonation practice
Example: eye contact, communication skills
(C) should be overcome inveterate addiction and habits
Case: A wonderful description of the famous essayist
Case: Franklin's famous Readme
(Iv) a better understanding of effective communication
Communication without limits
Communication Games: eyes closed, peeling (second round)
Chapter VI. Execution of the leaf - Staff selection and appointment
Established businesses "dream," Executive team
1. Enterprise managers the right attitude towards talent
Case heart to love
Eye of cases in identifying
A thirst for case
Before it can use case
Only the amount of capacity cases
Panel discussion: how to deal with on the leadership talents to make a
few reflections.
2. You what kind of person that
(A) general requirements for selection of team members
(B) the special requirements of the competent cadres
1. To lead others to complete tasks
2. Can effectively motivate subordinates
3. Bold for decision
4. To follow the plan
Case: the employment standards of a private entrepreneur
Case: GE leadership of the four E
Case Study: Liu Jun trouble 2
3. How to make Use of Personnel
(A) spend some time over the issue of talent
(B) in-depth analysis of the nature of work out of personal likes and
dislikes
Case Study: Liu Jun 3 troubles
(D) the courage to deal with people with poor performance
Case Study: Liu Jun trouble 4
Correctly handle the people of poor performance
Case: Welch's employer
Field Exercise: Suppose you are the executive manager, as a result
errors and other reasons, like to dismiss a Chief Commissioner, please

Simulation resignation statement
Conclusion: brilliant career starting from the effective
implementation of the Start
Employees create and enhance the execution
 Professor Zhang Ximin detailed profile, please click
(Zhang Tel 13301197802, zxm2@vip.sina.com)
Introduction Case: the story of buying potatoes
Discussion: Why is promotion Xiao Zhou, Wang could not?
Revelation: the level of staff led to the successful execution
Professional Concepts chapter of the foundation of effective
implementation of ----
Speaking from the two stories: the story of West Point
GE success story
1. What kind of professional business people like
Guest talent part of the Enlightenment: major companies choose only
the similarities
2. The true meaning of talent
Talent evaluation criteria: First, capability and attitude
Personnel coordinate system: talent, talent, wealth, human Conference
CAI treatment of four people
Case story: letter to Garcia
Famous entrepreneurs:
Three. Characteristics of first-class career ideas
1. Have a good attitude and belief
2. Do in advance
3. The work of goal-oriented, conscientious and responsible
Awareness and sense of purpose of the issue
4. Pay attention to the potential development
Concept and potential career development
Chapter objectives of effective implementation of the prerequisite
program ----
1. Work in a scientific manner
1. Introduction PDCA method
2. Scientific methods of work of the six steps
Example: Suppose you Saturday asked the two friends over to dinner
2. Program management staff's self-goal
1. The principle of setting targets
1) The principle objective of SMART
2) The principle objective of the Kiss
Two. Determine the objectives of the Action Plan
5W1H principle
Single-step goal setting work
Example: Action Plan - Goal Worksheet
Exercise: Goals Worksheet to develop practice
3. Practice goals, solve problems
Case: Why is the quality of circuit board failure?
4. Target the implementation of the feedback method
Example: single-target tracking
Example: the report of a single target implementation difficulties
Example: Single-target correction
Exercise: select a virtual target, use one of the three forms to
practice
Chapter effective implementation of communication and collaboration
protection ----
1. To grasp the principles and skills of effective communication
1. To comply with the five characteristics of effective communication
1) two-way
Communication Games: eyes closed, peeling (first round) 2) clarity
Case: child, to communicate the story of nuns and monks
3) On the behavior of talking about personality
Case: A female marketers list of lost articles
4) active listening
Listening skills
5) The use of non-verbal communication
Non-verbal way of communicating
Examples: eye contact, communication skills
Example: tone and intonation practice
2. For a better understanding of effective communication
Communication without limits
Communication Games: eyes closed, peeling (second round)
2. How to communicate with superiors?
Introduction Case: questions about a company Songjing Li
1. The general principles of communication with the boss
2. With superior communication skills in general
3. How to communicate with the same level?
1. Uphold the principle and safeguard the rights
2. Actively request that it take a straightforward approach
3. Actively refused
4. Positive indication that the different views
4. Teamwork
Introduction Case: Large flock of wild geese flying stories - the
importance of teamwork
Case: the difference between heaven and hell
1. Should be used to overcome the chronic problem addiction and
Case: A wonderful description of the famous essayist
Case: Franklin's famous Readme
2. Implemented in collaboration with state staff
Chinese employees behind? Mirror Philosophy - out of the
"self-centered"
Fable: The implementation of the realm - the third mirror
Chapter IV of time efficiency and effective implementation of the key
----
Introduction: the work of the model formula for success
Field Test: How do you manage time?
1. The reasons for time management
1. Time spent practicing
A speech by Hu Shih
2. Time-use Problem 3. The uniqueness of the time
Case: Bank funding to you
2. The principles of time management
One. Efficiency and effectiveness
2.80/20 law
3. Work Value Matrix
Matrix Service classification work values
3. Time management methods and techniques of specific practical
(1) in M2 such thing as a focus
(2) the use of personal management manuals, such as single-acting
agent such as calendar and
(3) learn to refuse, say no
(4) to overcome delays
(5) to do the same thing at the same time
(6) desk clean and tidy, to overcome the file full table disease
(7) skillfully use sporadic time and increasing time efficiency
(8) general matters of good habits persist
(9) system to manage your time, good time with good people
(10) people-oriented use of time, in charge of "people
management" must be willing to spend time
(11) full use of modern management tools such as computers,
information management system to improve time efficiency.
(12) --- his attention curve deviation of physiological energy state,
individual differences.
---- Chapter creative thinking tool for the effective implementation
of the
Introduction Case: Sony Walkman invented
1. Enhance staff capacity to innovative thinking
1. Systems Thinking
Pearl and the Necklace
Creative = A + B
Case: Chiang lesson summary 2. Contrary Thinking
Case: the story of flood control,
Case: Western prostitutes registration system
Case: Pan Shiyi Sell New Town 3. Nine easy path to innovation
2. Team creative thinking methods - brainstorming
1. What is brainstorming
2. Using the principles of brainstorming
3. The advantages of brainstorming
Brainstorming Case: How to increase sales?
Brainstorming to practice: The main risk faced by life, what?
3. Creative thinking is thinking of breaking the traditional case:
Einstein discovered relativity game walkthrough: Creative thinking
Creative Thinking Games: Solutions rope game
Conclusion: brilliant career starting from the effective
implementation of the Start
West Point Executive power

?Professor Zhang Ximin detailed profile, please click
(Zhang Tel 13301197802, zxm2@vip.sina.com)
The overall shape first execution of enterprises
Chapter Spirit of West Point and corporate execution
1. What was the training of execution
1. Into the 21st century, many Chinese enterprises are facing Why!
Case Study: Liu Jun trouble 1
2. In your company or team, if there are such phenomena
2. West Point spirit and military execution
1. West Point Introduction
2. A list worthy of showing off
What is success in the end the "West Point"
successful training model?
Great reviews West Point
Case: the letter sent to Garcia
Highly responsible, there is no excuse
3. What is the spirit of West Point? - Core concepts
West Point, the basic requirements for students
West Point, the long-term requirements for students
3. From the military to the business execution execution
1. The world of military entrepreneurs
2. China's military entrepreneurs
Case study: five military entrepreneurs
3. Militarized management of change in business thinking
Case: GE Welch era success story
Case: China's standard king gone?
4. Execution deciding the success or failure
1. Third strategy, the implementation of seven
Introduction Case: Shida implementation of the strategy developed by
McKinsey
Case: Wuyang - Honda Motorcycle manager question
1) The success of the strategy can not guarantee business success
A similar strategy, different results
2) strategy can be replicated, not do the execution,
Case: Dell Computer's success
2. Execution embodies the core competitiveness of enterprises
Execution is the key to victory over rival
Case: Nokia cell phone boom, Eddie believed the decline of mobile
phone
3. Lenovo Group to build the core competitiveness
Case: Liu described Lenovo's core competitiveness
Lenovo's meeting left standing system
Discussion: How do you think the practice of looking? Our company can
learn from it?
Chapter II. Enterprise executives shaping the overall approach
1. Execution process is the combination of the three companies
Business organizational processes
Executive power is the combination of business process three
Case: cries cut Zhuge Liang Ma Su / Who is a hero in the three
countries?
Case: Microsoft: select one dormant
Example: Cambridge Management System concept of human resource
management
Case: the rise of Mengniu Group
2. Execution is the organizational structure of the non-sector - a
high degree of collaboration
Leaders must establish the company in the entire culture of
collaboration without borders
Fable: The implementation of the realm - the third mirror
3. Execution of enterprise managers and employees together to improve
level
1. To create professional business personality
Business civilized enlightenment, is the integrity of the
implementation of the Enlightenment
Professional Business Personality of the four stress
2. Do professional managers
3. Do professional staff
Case: Forrest Gump
Case: the story of Lei Feng
4. Chinese enterprises and the way the implementation of
1. Chinese companies where past success?
Case: Porter evaluation of Chinese enterprises to enter world top 500
2. Chinese companies now behind?
Representation between the three management
Related Cases
3. Executive Force of Chinese enterprises, where the deeper roots?
Three cultural roots
Related Cases
Case: In recent years, were the officials from the Chinese build a
clean government
Correct understanding of "suspect not, the employer is not in
doubt"
4. Way out and Countermeasures
Four way out and Countermeasures
Related Cases
Case: Huawei winter
Case: Welch's practice
Case: Lou Gerstner on IBM's revitalization
Second manager to enhance the tree model of execution
Chapter III. Execution of the root - the implementation of management
control 4R
Introduction: management of 10 Chinese enterprises break problem
A strong management execution system-4R
What is the nature 4R?
1. R1: implementation of the drive system
1. Target decomposition - how to make each floor target
Extremely heavy burden on everyone to choose, there are indicators
that everyone's head!
Example: reduce costs 6% of the target system diagram
Two. Determine the objectives of the Action Plan
5W1H principle
Single-step goal setting work
Example: Action Plan - Goal Worksheet
2. R2: executor's duty system (KPI)
1. Key Performance Indicators (KPI) of the content
2. Key performance indicators Categories
1) The effectiveness of class
2) operation type,
3) Organizations
Classroom Practice: Please write your assessment of the three types of
indicators last year
3. R3: implementation of the results of the inspection system
1. The importance of timely follow-up
People do not do what you want, only do you check and supervision
2. Common goal of process monitoring methods
Four kinds of monitoring methods Xiangjie
Example: single-target tracking
Example: the report of a single target implementation difficulties
Case: form foreign culture (stranger Culture)
4. R4: the implementation of reward and punishment system of
evaluation results
Timely incentive - a good report only good!
1. Take an objective approach to assessing
2. Should be made public assessment standards
3. To overcome the error of assessment
Case: Professor Zhang Ximin A reporter asked Dalian New Business
Chapter IV. Execution dry - effectively motivate staff
1. People management and incentive mechanism
1. People Management
Famous corporate research findings
Modern enterprises are faced with social environment
The highest modern connotation of human resources management
West Point graduates McCaw Meck 87 comments
2. To strengthen incentives
Case: "human capital" of the interview with Zhang
Ximin
Inspiration: Employee incentive mechanism is the fundamental guarantee
of appointment of vitality
3. Maslow's Hierarchy of Needs Model
How to apply the case analysis
2. Staff, senior principle motivation
1. Motivate staff transferred from the result of equal to equal
opportunity, efforts to create a level playing field
Case: Juliet Wu growth path
2. Encourage the best time to grasp
Case: A private business owners promote "other than the
8-hour care"
3. Incentives sufficient intensity
4. Incentives to democracy, penalties and rewards
5. Incentives combined with the spirit of the awards, positive and
negative incentives that reward and punishment combined
Case: the story of a child robbed of sugar - values
6. Tectonic gap between staff and reasonable distribution pattern
Chap. Execution of branch - the deepening of enterprise culture of
communication
Case: General Electric Company, a direct communication
1. Why managers should pay attention to his subordinates for effective
communication
1) the importance of communication management
2) Communication is more for the leadership of special significance
Example: a manager within, poor communication with subordinates
2. Comply with the six characteristics of effective communication
1) two-way
Communication Games: eyes closed, peeling (First Round)
2) clarity
Case: child, to communicate the story of nuns and monks
3) On the behavior of talking about personality
Case: A female marketers list of lost articles
4) active listening
Listening skills
5) good question, do not question
Game: guess the word blackboard
6) use of non-verbal communication
Non-verbal way of communicating
Communication Games: tone and intonation practice
Chapter VI. Execution of the leaf - Staff selection and appointment
1. You what kind of person that
(A) general requirements for selection of team members
Analysis of the implementation of talent - a common feature
(B) the special requirements of the competent cadres
1. To lead others to complete tasks
2. Can effectively motivate subordinates
3. Bold for decision
4. To follow the plan
Case: the employment standards of a private entrepreneur
Case Study: Liu Jun trouble 2
2. How to make Use of Personnel
(A) out of personal likes and dislikes
Case Study: Liu Jun 3 troubles
(B) the courage to deal with people with poor performance
Case Study: Liu Jun trouble 4
Case: Welch's employer
Conclusion: brilliant career starting from the effective
implementation of the Start
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