VIEWS: 9 PAGES: 4 POSTED ON: 8/30/2010
Who needs COO? You may not surprised something like this: a search and others co-authored a book, detail the company should begin to create a &quot;chief operating officer&quot; role in this new approach and why. You might say, do not control the organizational structure, first calculate the cost of doing it. This irony is unreasonable. Well-run business will always need to COO - in the resistance to such a view before the reader should first familiarize yourself with those impressive witness: This book, written to their current and former chief operating officer. Written by Stephen &quot;Myers (Stephen Miles), and Nathan,&quot; Bennett (Nathan Bennett) collaboration. The former is a headhunter, is Heidrick &amp; Struggles (Heidrick and Struggles) a partnership; the latter is the Georgia Institute of Technology (Georgia Tech) School of Management. They sketched out a strong cast, including former Sun computer (Sun Microsystems) chief operating officer of Motorola (Motorola) CEO Ed &quot;Sandel (Ed Zander); Starbucks (Starbucks) CEO In fact the former chief operating officer Jim &quot;Donald (Jim Donald); and former Dell (Dell) Chief Operating Officer, currently own investment company, managing director of Mott Castletop Capital,&quot; Topf (Mort Topfer), etc. . The book had a total of 22 experienced executives played chief operating officer, the author first-hand information from their brilliant analysis. Why should the CEO and senior staff of the existing post of chief operating officer between the introduction of it? Miles and Bennett presents seven reasons. First, in the &quot;operating intensive&quot; enterprises play a leading role in the daily; Second, the leadership of a special strategic initiatives - to achieve profitability in a dynamic environment, or rapid expansion; Thirdly, chief operating officer, as a young and inexperienced CEO (usually the company founder) mentor (such as Topf Dell is the case); Fourth, a balance CEO skills. Fifth, the establishment of a &quot;dual-leadership system&quot; (two-in-a-box) model of leadership - such as Microsoft (Microsoft), Bill &quot;Gates (Bill Gates) and Steve&quot; Ballmer (Steve Ballmer); s 6, to determine the successor to current CEO of the first to gain experience; Finally, someone has to retain executives, to avoid brain drain. Since there are so many reasons to support this strategy, then the CEO / COO of cooperation in practice is how to play it? The book of respondents to this case is instructive, and has launched several themes. All former and current chief operating officer of both claims, the job requirements self-restraint as much as possible. Chief Operating Officer is not to attract attention, it is very much a concern within the role. CEO to respond to the external world, it time-consuming, such as analysts, consumers, regulators and media. Ed &quot;Ed Zander, Sun CEO Scott computer,&quot; McNealy (Scott McNealy) men&#39;s chief operating officer. &quot;For me, very simple,&quot; he said, &quot;I have to make quarterly goals, the products shipped out of the door, according to business plans to recruit the right person and be organized.&quot; Appears in Zander, chief operating officer role which deals with everything related to business operations. Job Title illustrates this point. Needless to say, trust is crucial, the book cover almost all the chief operating officer, referred to this point. CEO, chief operating officer of the act should not be negative, weakening the position of chief operating officer. Overlap between the two roles may be inevitable, but should not each other&#39;s motives and behavior of unnecessary guessing. The whole body should feel, the company&#39;s leadership in the work of a healthy relationship. Appointment of chief operating officer in this matter, who do the right thing, who have done something wrong? The book cites IBM and Intel (Intel) for example, they are regarded as the successor to develop a master planning. Gerstner (Lou Gerstner) Let Palmisano (Sam Palmisano) as IBM&#39;s chief operating officer, a few years later, he was promoted to CEO Palmisano. Intel is also transparent to a full understanding of the traditional way of training leaders. However, the same is in the high-tech industry, recently there have been a classic case to prove that if there is chief operating officer, may alleviate a lot of pain. Carly &quot;Fiorina (Carly Fiorina) despite all the proposals the board has always refused to appoint chief operating officer. In the HP (Hewlett-Packard) Compaq (Compaq), this was adding to the difficulty of her work. Here there be questions. As the authors acknowledged, the appointment of a chief operating officer of the company carried out academic research seems to indicate that the performance of these enterprises is not as chief operating officer of the company who do not. The author does not endorse the views, they believe, could explain this phenomenon, perhaps the poor execution, not strategy. United States, a survey conducted in 2002 found that he was promoted to chief operating officer, chief executive officer, only 17% of the company appointed a successor. Several had served as chief operating officer of the current CEO, said when they promoted priority is to thoroughly understand business, do not want to insert in the middle of Chief Operating Officer - Jack &quot;Welch (Jack Welch) is described back to that situation: too much like wearing a sweater, can not detect the true temperature. Nevertheless, the book is on the role of chief operating officer, made a compelling reason, especially in changing large organizations. Which most human color, the most practical analysis by Mott &quot;Topf provided. He concluded that: &quot;Recently there have been some obvious failures, CEO, and they are as a person caused by trying to monopolize everything. When you have 70% of the time is spent on the journey, it will surely appear indecisive from time to time so that people wait for the decision-making. I think any ordinary people, those jobs are too numerous and too challenging to the. &quot;
"Who needs COO"