Viral Marketing Viral marketing is also one is a viral marketing and viral marketing. Viral marketing is a common Internet marketing methods, commonly used for website promotion, brand promotion, viral marketing uses the principle of word of mouth is the users, the Internet, this &quot;word of mouth&quot; is more ·½±ã, can, as As the virus spread rapidly, so viral marketing has become an efficient means of information dissemination, and, because users of such communication is spontaneous, so almost no cost online marketing tools. ? To carry out the essential elements of viral marketing: ?(1) can provide valuable products or services; ?(2) no effort way of transmitting information to others; ?(3) the scope of information transmission can easily spread from small to very large; ?(4) use of public enthusiasm and behavior; ?(5) the use of existing communications networks; ?(6) the use of other resources for information dissemination. To carry out viral marketing success stories: 1, TUPPERWARE (Tupperware) to fully tap the strength of weak links where the Sociologists have long found that there are many informal social contacts between individuals than those who appear to have strong social relevance to specific groups of people more influential. Of the virus in those links appear to be more fragile been extended. Just think of the virus in the network - which can be said of numerous weak link assembly of virtual communities on the development will understand this. In the business world, this strategy is to use multi-marketing strategy in many companies the most instinctive way, such as personal and household products manufacturer TUPPERWARE (Tupperware), Amway and Mary Kay, etc. all use this method . Zai every place, their strategies are found a number of individuals, their strengths to discover the weak links that were large, for use as these areas to sell products or services. For example TUPPERWARE, it finds some communities, such as the suburbs, where to open a number of parties (Party), the parties use their products. All parties on the face of it are non-commercial: their houses, make their own food, their friends, but the whole party in a very important social interaction is to promote TUPPERWARE products. Social interaction and business activities have become in harmony, are inseparable. ? Second, Nike itself disguised as a carrier and not a virus An innate ability to camouflage the virus, they can easily dissolve itself to become any thing, so they can not be the body&#39;s immune system, or computer operating system to see through. They either enter the body cells or small objects on the gene, or access to a computer software system and disguised the existing programming languages. Marketing can be learned from this phenomenon of such a principle: to become the carrier of their own. Nike to learn this. Although the company has hundreds of millions of marketing money, still frequently used viral marketing and push this strategy perfectly. First it&#39;s &quot;Just Do It&quot; marketing program it, Nike high top recruit world-class sports stars do product spokesperson, and then to 40,000 dollars per second, the United States won the Super Bowl ad time to buy advertising, and with overwhelming product promotion and gifts, so retailers willing to work for him. But think about it, these are not it that everywhere, affixed with a &quot;Just Do It&quot; the little label a greater role. The label even into the Webster&#39;s dictionary, out of sequence in American culture. Those who had a skeptical attitude Di marketing and advertising planners and in the secondary video in the prison custody, and now are all of ironic mean to use the term with every word they say, is in helping to promote Nike&#39;s products. What products and services for viral marketing: Viral marketing features for mass consumption, especially in the fast consumption, highlighting the new features of consumer goods and services as its main marketing options. ? Life experience viral marketing language: &quot;If you think this software good, please tell your friends&quot;; &quot;sent to your friends, increase your popularity&quot;; &quot;link in this ad, to increase traffic&quot; ... ? Tea viral marketing programs: After determining the brand of tea, use of network, including Yellow Pages, auction advertising, forums, blog, supply and demand information platform running a large number of selective information. Through the link, send online information, web advertising information in order to achieve explosive results. By free email, free space, free blog, free real-time chat dissemination of information. Targeted, the choice of professional information platform to facilitate timely and effective information service to users. Tea as consumer packaged goods, consumer groups and reasonable positioning of the brand, of consumption patterns, consumption habits. Consumers are provided in good faith, the true consumer information.
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