Tsingtao Beer - Baidu Encyclopedia ?About Us August 1903, the ancient land of the birth of the first Chinese to European technology built brewery - German beer company stock compan in Qingdao. After a century of vicissitudes, this first beer company to become world-renowned &quot;Tsingtao Beer&quot; producti company - Tsingtao Brewery Company Limited. In 1993, Tsingtao Brewery Co., Ltd. was established and access to international capital markets, the company shares were listed in Hong Kong and Shanghai, became the first in a dual listing of the corporation. The late nineties the twentieth century, Qingdao Beer Company began full implementation of the &quot;big brand strategy&quot;, established and implemented the &quot;freshness management&quot; and &quot;high starting point the developme of low-cost expansion&quot;, the &quot;market network building&quot; and other strategic decisions to &quot;brand driven&quot; type of asset restructuring, take the lead in setting off a wave of mergers and acquisitions, known as China&#39;s beer industry, &quot;from the Spring and Autumn to the Warring States&quot; industry consolidation trend in the guide. On M &amp; A business, Qingdao Beer implementation of the &quot;system integration, innovation of mechanism&quot; uniqu management style, corporate culture with Tsingtao Brewery to integrate the management of subsidiary management models and concepts. At present, Qingdao beer company in the country 18 provinces, municipalities and autonomous regions have 55 breweries and malt production plant, built a marketing network all over the country, the basic layout of the completion of a national strategy. Now beer production scale, total assets, brand value, production and sales volume, sales revenue, total profits and taxes, market share, exports and foreign exchange and many other indicators rank the second place the domestic industry. Facing the new century, Qingdao Beer Company will continue to innovate to create learning-oriented enterprises and enhance the core competitiveness, create large international company, so the value of the international market experts, the Chinese beer market leader and superstar, write a new century brilliant chapter! Philosophy Forge ahead, be enthusiastic, bold innovation, courage, and never satisfied; Contributing to society, so that shareholders, consumers, sincere dedication to society. &quot;Forge ahead, Contributing to society &quot;, embodies the pursuit of development in Tsingtao, the pursuit of economic benefits, Focus on social values. History In 1903, Tsingtao Brewery by the British, German business was founded, when the name &quot;German beer company stock company in Qingdao&quot;, production equipment and raw materials imported from Germany. Plant products in 1906 that the International Fair in Munich, won a gold medal. In 1993, Tsingtao Brewery Co., Ltd. was established and access to international capital markets, the company shares were listed in Hong Kong and Shanghai, became the first in two places at the same time company having solid raised funds for future rapid development has laid a solid basis. 2001, through the full implementation of the &quot;big brand&quot; strategy, Qingdao Beer companies in the country has basically completed the strategic layout. To seize the high ground of the national market, to sell the property to achieve strategic change. On M &amp; A business, the implementation of Tsingtao management, corporate culture to integrate with Tsingtao management ideas and concepts subsidiaries. Tsingtao Brewery was founded in 1903 (Qing Dynasty, Qing Dynasty). Qingdao was occupied by Germany, Britain and Germany and expatriate businessmen to meet the needs of the occupying forces set up a brewery. Company name is &quot;German beer company, Qingdao AG&quot; (Germania Brauerei Akt.-Ges., Tsingtau.) Factory initial annual production capacity is 2000 tons, production equipment and raw materials come from Germany, the product varieties of ale and stout. In Shanghai, Qingdao, Zhifu, Tianjin, Dalian, with sales agent. At that time, very good quality. According to Jiro, Japan Tahara of book &quot;Jiaozhou Bay,&quot; the book reads: &quot;German beer company stock company production of Qingdao beer Expo 1906 exhibition in Munich, received a gold medal.&quot; November 11, 1914 after the outbreak of World War I, Japan took the opportunity to occupation of Qingdao. September 16, 1916, Tokyo, Japan&#39;s &quot;Big in Japan Ale Co., Ltd.&quot; to 500 thousand silver dollars to buy down the Qingdao Brewery, renamed as &quot;big in Japan Ale Co., Ltd. Qingdao factory.&quot; Officially started in December that year of production. Japanese plant a large-scale transformation and expansion. 1939 established a system of wheat plant, have tried the beer brewing barley Shandong good effect. The use of domestic rice production in Sai Kung; hops to use the Czech production. After the outbreak of World War II, due to foreign exchange controls, import hops it difficult, once inside the plant hospital &quot;hops Park&quot; has been growing. As the equipment to expand capacity, actual production in 1936, four dozen to 103,202 boxes (3,208 tons), the highest annual output has reached more than 4663 tons. Sino-Japanese War victory in 1945. Year in October the factory was closed down the Department of the Kuomintang government military and political; soon sent over by the Qingdao municipal government authorities, the factory was renamed as &quot;Tsingtao Beer Company.&quot; June 14, 1947, &quot;Qilu Co., Ltd.&quot puppet from the Executive Yuan District Qingdao, Shandong Industrial processing plant will purchase, known as &quot;Qingdao Beer.&quot; Factory director to key management personnel from the main production sectors with charge and technicians have a college degree or more, in the production and handling technology issues identified by the professional staff. Since 1979, with the adjustment of national industrial policy, increasing the vitality of plants, greatly accelerate the pace of infrastructure, plant large-scale introduction of international advanced technology and equipment. In 1981, the leadership of the Central and the State Council under the care of the State Planning Commission, the Import and Export Commission, the Ministry of Finance approved investment 45,516,200 yuan, to 100,000 tons expansion project is completed and commissioned in August 1986; 1986, the national beer output industry broke through 100 thousand tons. In the same year the State Planning Commission has approved a grant of 49.9839 million yuan, to 130,000 tons technological transformation project, and requested 130,000 tons in 1988, while construction, to co-ordinate the building of a 200,000 tons and 30 tons of development planning in order to speed up the Qingdao Beer pace of development. During this period, annual production 100,000 tons of Tsingtao Brewery Co., Ltd. in 1991 and the second went into operation; produce 100,000 tons of Tsingtao Brewery Co., Ltd. are under construction in the third; produce 20,000 tons of Tsingtao Brewery Factory, also in begin production in February 1991. Late in 1992, Tsingtao Brewery&#39;s annual production reached 240,000 tons (one, two, four beer of Qingdao beer together) With the national economic development and changes in the market, Tsingtao Brewery&#39;s product and production structure, but also there have been new changes. Tsingtao Brewery produces 12o light beer, but also produced stout. Later, because the expansion of exports of beer, brewing capacity is limited, which in 1972 stopped the production of dark beer, the porter of the technical process of Qingdao and the equipment transferred to other plants in production, use, Qingdao trademark. Period began in the Japanese pharmaceutical business - VITA benefits workshop, 1977, after the words &quot;pharmaceutical factory in Qingdao beer&quot;, but also increase production triple prime, yeast powder, in 1980, according to the requirements of national consolidation Pharmaceuticals , stopped production. In 1964, in order to develop the wine industry, city, and one of Light Industry, decided to separate the wine shop from the Qingdao Brewery, the establishment of Qingdao wine factory. In 1958, according to city requirements for a Light Industry Bureau, Tsingtao Brewery can set up shop, can increase the production (with lunch meat, canned meat, canned fish, canned apples, etc.). In 1963, for the full well the production of beer, canned workshop dismount discontinued. 1978, Qingdao beer for the first time into the U.S. market, the monarch by the U.S. company as the sole agent of Qingdao beer. Sales of 2 million cases that year. Since then, dozens of foreign beer in the highly competitive U.S. market, Tsingtao Brewery for its high quality, unique style combined with strong U.S. sales promotion agency, and finally consolidated sales in the U.S. market and in the United States 50 State established a strong sales network, entered the Chinese restaurants and foreign-run restaurant and supermarket chains. From the first time in 1978, Qingdao beer into the U.S. market to 15 years in 1992, Qingdao beer sales in the U.S. market by 2 million boxes to 120 million cases, a ranking of sales jumped from the 13th to ninth place, the total market share from 0.3% to 1%. From 1987 to 1992, Qingdao beer sales in the U.S. market accounted for 12 Asian countries 25% of exports. In the long history of 100 years of development, Tsingtao Brewery has accumulated rich experience; in forming the basis of absorbing its own unique tradition. Thus, stable product quality, brand-name products are recognized by consumers at home and abroad. April 1963 the Second National Assessment in the reception, Tsingtao Brewery was named the national wines, Gold Medal by Ministry of Light Industry; in September 1979 issued by the State Economic Commission national quality silver medal; in 1980, 1985 Quality Gold Medal twice. In April 1980 by the State Administration for Industry, &quot;National Famous Brand&quot; title; in September 1991 was named one of China&#39;s top ten well-known trademarks. In the international arena: 1981, 1985 twice in Washington at a reception held at the International Assessment win; in May 1987 held in Jacksonville, Mississippi in the United States in international beer competitions in the top of the list; in September 1991 in Brussels, Belgium international competitions held in Edmonton on by Gold Competition. At present the company a wholly-owned Tsingtao Brewery Factory, Plant, Factory, and Yangzhou Brewery, Rizhao and Qingdao Brewery Malt and charged with Tsingtao Brewery Co., Ltd. 55% stake in Xi&#39;an and Shenzhen Tsingtao Beer Asahi Co., Ltd. 35% of the shares . The company sales, profits and taxes, exports and other indicators ranked first in China&#39;s beer industry. Qingdao Beer Group&#39;s development goal is to give full play to the brand and technological advantages to national capital with a view to carrying forward the banner of national industry, mergers and acquisitions of domestic plants and new plant simultaneously, as soon as possible economies of scale, and vigorously promote diversification, and constantly cultivate new economic growth point, as soon as Qingdao Beer Group built with superior strength, regional, cross-sectoral, integrated conglomerates. Brewery History: The original beer in ancient China may have 4,000 to 5,000 years of history, but the market consumption of beer is the turn of the century with the coming together of imperialism their guns and cannons, to establish the first brewery in China, the Russian people Hachioji established in HarbinÎÚÂ¬²¼ÁÐ·ò Ski brewery, after five years, Russia Germany, the Czech Republic to establish the other three were in Harbin Brewery. 1903 British and German businessmen opened the Anglo-German Brewer Ltd. in Qingdao, a capacity of 2000 tons, which is now the former brewery in Qingdao. Appeared in 1904 in Harbin, the Chinese run their own brewery brewery --- the three northeast provinces; in 1914 they built the Continental Harbin beer soft drink; the same year, Beijing set up the two co-Sheng brewery; appeared in 1935, Guangzhou Five Rams Brewery (Guangzhou brewery&#39;s predecessor). China 1958 in Tianjin, Hangzhou, Wuhan, Chongqing, Xi&#39;an, Lanzhou, Kunming and other cities a group of new investment in the scale of the brewery in 2000 tons, a group of China&#39;s beer industry in the development of key enterprises. By 1979, the national total to more than 90 breweries, beer output reached 373,000 tons, an increase of more than 50 times before the founding. However, we develop a real beer industry occurred in the decade after 1979, China&#39;s beer industry more than 30% of annual high-spee growth. 80&#39;s, breweries in China, such as the continuing mushrooming all over the vast land. By 1988, beer manufacturers to develop China&#39;s mainland to 813, total output of 6.564 million tons, second only to the United States, Germany, ranked third, (second place in 1993) just ten years, an increase of 9 manufacturers of beer times, 17.6 times the production growth, which our country has become a truly great beer. Rare combination of ancient and modern design collection Qingdao Beer Museum, Qingdao Beer century culture as an integral part of the history of the museum collection development process of Tsingtao, profound cultural foundation, advanced technological process, tasting Entertainment , shopping for the whole, for the first domestic beer museum. 1903 building located in the Qingdao Brewery - pe Road 56, the completion of its domestic and overseas tourists not only approached Qingdao beer, beer in Qingdao offers a unique charm of &quot;perspective&quot; has become the lead in Qingdao proud that the tourism product. The external walls of the buildings in the classical style to imitate Europe to transform the Qingdao Beer Museum, an area of more than 600 square meters, divided into centuries of history and culture, production technology, multi-district three sightseeing area. Qingdao Beer Museum in the heart of the region comes as the most valuable areas --- the first hundred years of history and culture. Here, along the space-time context, visitor information through detailed illustrations to understand the mystery of the origin of beer, Tsingtao Beer has a long history of numerous honors Tsingtao, Qingdao International Beer Festival, an important figure at home and abroad to visit Tsingtao situation. Many from Europe and the national collection of artifacts, pictures, information and Qingdao beer is kind of all stages of the essence of the region show. The grandparents who worked in Tsingtao, Germany, Japan, historical artifacts donated by friends dedicated to make the exhibition more interesting. Value orientation Use of high-quality malt, rice, hops and water, after saccharification, filtration, cooling, fermentation, packaging and other refining processes, its success is due to the unique brewing technology and strict process management, while continuing on the basis of the traditional brewing process through continuous technological improvements, Qingdao beer brewing process has been perfected, and unique after-ripening process and quality yeast species is more icing on the cake to ensure the excellent quality and stability. The company has developed strict than the national standard of internal quality control standards, from raw material to semi-processed until the finished product has to pass through the system, strict quality control. In 1995 the company has passed the assessment by the Norwegian classification society organizations, international standard ISO9002 certification, marking the Tsingtao Brewery to further improve the quality of management and has been with international practice. Focus on social values. In line with years of Qingdao beer brand re-positioning, and enhance their brand image, waves as Tsingtao re-adjust their corporate logo and branding system design. In the original corporate identity based on based on the waves in order to retain the major elements (wheat pavilions and water waves) and the Italian King in principle to simplify and optimize plus, plus three-dimensional effects to enhance a sense of its visual impact and power . The new shape with more emphasis on the two roof pavilions streamline the Department, reduce the water part, make the head complete ring holding pavilions and water scenery, then the depth of red and blue colors and gutting out next film to enhance three-dimensional effect the overall shape has a clear focus. English name trademark portfolio to highlight the main, together with specially designed Chinese and English fonts, and coupled with badges like supporting graphics to better reflect the Qingdao brand image of quality and reliability characteristics, and the overall image of the more global and affinity . Marketing Strategy Integration with the world economy&#39;s rapid integration who the clients as gospel God order to quality products and services gain customers who was the market competition Winner. God only customer is the enterprise in Qingdao Beer Group, this is not a high-sounding empty words, because the customer will be the final arbiter of who is the market winner, but they are consumer products. Tsingtao believe that consumers from their own faith, because the value of consumer brand recognition and quality will determine the future of Tsingtao. The &quot;customer value&quot;, Tsingtao Reorganizing the company when the development of guidelines to formally propose a new strategy for bigger and stronger, the core of this strategy is the production-oriented enterprises transition to a service-oriented enterprises, through the realization of the shareholders, for employees, for customer service, to further change the system, really with the market, to form a new competitive advantage. To Tsingtao, China in this century-old national brand to become the world&#39;s beer industry, strong, scale new century glory, this is the dream of generations of Qingdao, Qingdao Beer Company believes that the company&#39;s change of system, operating more than a few eyes improvement of more important figures. Because the development of Tsingtao a &quot;path&quot;, path chosen properly, it is possible haste, less speed, it may pay undue costs. Qingdao Beer Company believes that corporate interests and the interests of consumers put right relationship, handle the relationship between profit and service, is an important development in Tsingtao guiding ideology. Tsingtao that &quot;customer value-oriented&quot; as the center&#39;s innovative business model, that the concept of modern marketing, sales information automation, marketing management professional, scientific and logistics and distribution and sales network refinement purpose, which is all to the consumer as the center, how the first time for consumers to provide high quality services. Tsingtao companies, which is the central task of competing in the market, to the speed and quality of services, create new competitive advantages. At present, this guiding principle has been to open up markets across the country Tsingtao be reflected and utilized. Enterprise adjustment mechanism is the adjustment of the interests of employees, which, Qingdao Beer companies, is reduced to increase efficiency can not be simplified, scientific development and reform must be combined, to seek truth from facts, not to reform the reform, do not engage in formalism reform should be active, not passive. To this end, Qingdao Beer companies Strategy Committee, Nomination Committee, Remuneration Committee of three professional committees, additional outside directors and independent directors, to ensure macro-and forward-looking decision-making security, planned, systematic, top-down organization of the whole staff learning, stimulate the potential of each person to inspire the creative spirit of every person, especially in learning and understanding and international companies, to learn and understand the company&#39;s development goals, learn and understand new business processes, specifically, &quot;Why Development&quot; as many workers to improve learning ability, to keep up with the times and the rapid development of enterprise information pace. Tsingtao is China&#39;s earliest-known listed companies, public sector continues to increase, over time, the stock value of shareholders equity in the proportion of the total also increased, how to make this part of the shareholders value, and continuously get in return? Tsingtao companies view the benefits of maximizing shareholder value, from the past returns as the center to the greater emphasis on return on investment, increase the value of capital is also central, credit management, innovation and evaluation mechanisms, and pursue the long-term sustainable development, to shareholders stock value for money, and constantly add value. Shaping consumer loyalty is a prerequisite for the success of Tsingtao beer, Qingdao Beer is the strategic choice of a century continued to shape the consumer loyalty to the beer companies want evergreen is essential to this idea, mainly the following: The first, the first beer company continued the main points of access to customer loyalty is to continuously explore the methods and channels, Qingdao beer must shift from the 3A 3P (3A refers to the so-called consumers in the purchase of Qingdao beer, buy (Available) and affordable (Acceptable), happy to buy (Affordable), the so-called 3P refers to the ubiquitous (Pervasiveness), the hearts of the preferred (Preference), value for money (Price to value). When consumers shift, have to change your strategy accordingly, the same, given the cultural connotations have changed products, doing so can make a single taste of products, consumers can adapt to changes in a century. Second, the beer company&#39;s ongoing second important point is not too much from the price competition with rivals, but through the industry chain and value chain analysis, by controlling certain key points, through mergers and acquisitions, to get more competitive advantage, such competition can create a healthy industry structure, enabling leadership through competition between the expansion of its market share to reduce the follower &quot;counterattack success&quot; opportunities. Modern Brewery development Tsingtao on July 15, 1993 listed on the Hong Kong Stock Exchange, becoming the first Hong Kong-listed H shares in China, the same year on August 27 at the Shanghai Stock Exchange. Tsingtao&#39;s first stage - the stage bigger and stronger: Tsingtao&#39;s brand has always been higher mid-range market, but the high profile of all the Chinese market, the market accounts for only about 15 percent. Rapid growth and huge potential, but it is occupied 85% market share in the mass market. Therefore, since 1993, hopes the acquisition of Peng Zuoyi, general manager of Tsingtao beer brands into the local mass market different provinces. Tsingtao to &quot;bigger and stronger&quot; and &quot;low cost acquisition&quot; as a blueprint for the entire acquisition strategy and core, and to increase production to 3 million tons and increased to more than 10% market share target. Peng Zuoyi so-called &quot;bigger and stronger&quot; philosophy is through mergers and acquisitions to market downward, with high subsidies for mass market, market stall, and then into the mass market has been neglected. However, Tsingtao is a sole proprietorship, no parent company&#39;s financial support, are therefore required to bear the heavy responsibility for the acquisition. That is, Tsingtao is required when making acquisitions than rivals such as Beijing Yanjing Beer and China Resources Holdings snow beer to pay more direct costs. Therefore, in order to accounts in a short time into a larger market, therefore have to implement &quot;low-cost acquisition.&quot; As of 2003, Tsingtao&#39;s M &amp; A, 42% are bankrupt acquisition, this ratio is quite amazing. By 2001, Qingdao Beer has been completed and 40 more received activity, plant all over 17 provinces and cities. Production capacity of 350,000 tons from the 96-year rose to 2.51 million tons in 2001, while the market share of 3 years from 96% to 11% in 2001, to Peng Zuoyi talking &quot;to increase production capacity to 3 million tons&quot; and &quot;increase market share to 10%&quot; of the target, as the country&#39;s largest brewery. In 2001, while 11% market share in Qingdao had, but only this year, Qingdao in the low-end mass-market losses have reached 7 more than 10 million yuan, Qingdao need to make a high profile market profits to subsidize low-end market. Tsingtao acquired while continuously, operating and management costs are also rising, subsidiaries, business and management fees from 85.41 million in 1998 rose to 1.2 billion in 2002 to 39.21 million, rose 14.5 times. Qingdao Beer production capacity through the acquisition of high-speed rising. Although Tsingtao also enhance the production of the calendar year, but increase slower. Tsingtao in 2001, production capacity has more than 3.6 million tons, but production is only 2.5 million tons, plant as much as 30 percent vacancy rate, a serious waste of productivity and resources. The result is the performance of Tsingtao&#39;s profit margins significantly in the three breweries in the worst, only 1.80% of Qingdao Beer, Yanjing Beer in Beijing but have had 13.90% holding, while China Resources Snow Breweries as high as 9.86% significantly more than blue beer. The rapid acquisition activity seen in the past on the Tsingtao more harm than good. Tsingtao&#39;s second stage - the stage of excellence: As the blind high-speed acquisition with internal management of the inconsistency that occurs Tsingtao cost, deficit, debt and other issues. July 2001, Tsingtao Beer, general manager of Peng Zuoyi death by Jin Zhiguo succeeded. He made it clear to adjust the operating strategy of Tsingtao, from &quot;bigger and stronger&quot; to &quot;strong and big&quot; reform efforts to enhance the company&#39;s internal core competencies. Tsingtao&#39;s reform measures (1) restructuring, (2) brand restructuring, (3) changes in subsidiary stock, (4) slow down the acquisition speed. I think that the practice of restructuring companies for most of the considerable reference, so we will make a further detailed analysis. Restructuring: not before the reorganization, a subsidiary of Tsingtao is independent of the operating units each, a subsidiary of the same area, there is no clear division of marketing, their network of sales and administrative units, resulting in duplication of resources and waste. Tsingtao was established since 2000, has eight divisions, the subsidiaries of the country by region reverted to the division, small-scale program management, and uniform production, supply, marketing and administration, common use of transportation and distribution systems optimal allocation of resources, manpower and cost savings. In 2000, Tsingtao Beer in Qingdao Part ERP information system is established. And in June 2002 in the South Division to implement the second phase of the project. After the first two phases of the implementation of the unification of the 22,041 kinds of Tsingtao data coding, sorting files more than 1,400 customers and more than 2,000 suppliers and so on, and for the sector model of management information system module. System in the division and regional management information systems based on ERP, Tsingtao control center set up storage, storage area on the national market re-planning activities. Tsingtao&#39;s storage area from the past more than 70 thousand square meters down to the present 29,260 square meters. Stocks also improved, from the following data warehouse dispatching center set up to Qingdao, although the increased production of this Part, but instead stocks declined significantly. Brand re: After a crazy acquisition, Tsingtao&#39;s brand to more than 40, not only difficult to manage, but lead to &quot;fight against each other&quot; situation. In view of this, the brand Tsingtao reorganization within 5 years For more than 40 brands will be reduced to 10 the following. For example, in the Northeast region, Tsingtao beer brands owned by a total of three, namely the five-star beer, beer and Tsingtao Brewery Xingkai. After re-integration, the Qingdao Beer summarized these three brands as a brand - &quot;Tsingtao Beer&quot; introduced in the market, again with the same district opponents --- Snow Budweiser beer and competition. Changes in subsidiary equity: since 1994, after the acquisition of Yangzhou Brewery, Tsingtao Beer has acquired nine years more than 40 beer companies, but many enterprises are 40 1 / 3 of profit, 1 / 3 flat, 1 / 3 loss. To increase profitability, reduce costs, Tsingtao holdings of some of the better performance of subsidiaries of the company. The reduction of poor performance, or even cancel them. For example, the company&#39;s stake in Tsingtao from the Xi&#39;an holdings from 56.32 to 76.1 percent, the company owned by Weinan holdings from 41.28 to 69.28 percent, Xuecheng Equity holdings from 70% to 85%. Beijing Tsingtao trimmed ring owned by 54-29%, and write off the Jiangsu (90%) and Shanghai beer (35%) of marketing. Slow down the acquisition speed: a large number of acquisitions since Tsingtao Brewery across the country, the debt rate, the bank therefore no longer willing to lend to Tsingtao. Due to insufficient funds, Tsingtao acquired madness can not continue. Furthermore, the newly appointed general manager intends to launch the New Deal, slow down the acquisition and internal integration. Tsingtao since 2001 has greatly slowed down the speed of acquisition. Between 2002 and 2003, Tsingtao acquired only two breweries, namely: Xiamen Silver City Lion Brewery Co Ltd and Hunan China, Tsingtao in these two acquisitions, share a 124 million yuan. Tsingtao price trend from the previous view, most of the time Tsingtao H share price will fall after the acquisition of the dissemination of information, reflecting institutional investors on M &amp; A news, Qingdao Beer Reaction of vision. Because of the prospect of Tsingtao skeptical or questioning whether a series of M &amp; A synergies, Qingdao Beer, triggered investors to sell after the merger news transmitters Tsingtao stock. On the contrary, Qingdao M &amp; A share price is affected by the impact of good news for the continuous rise in its shares. Before the reform, A shares have preference shares, which as the domestic sheep mentality of small investors, as the acquisition is good news. But after the reform, A share price did not rise substantially because of the reform, remained stable. Hong Kong institutional investors more than domestic investors to focus on fundamental analysis. As institutional investors believe that the strategy to enlarge and strengthen Tsingtao misconduct, so the result of acquisitions made crazy Tsingtao Brewery shares H shares in the pre-reform all the way down. However, stock prices have continued to rise after the reform, institutional investors is clearly positive Tsingtao&#39;s reform strategy. Qingdao beer virtually every aspect of the establishment of new China since 1949, organized by the beer quality rating of all gold, and in international competitions held around the world several times won the Gold Award competition. In 1906, only three factories in Qingdao Beer Beer Fair in Munich won the gold medal; 20th century, three 80s in the United States topped the International Beer Competition, first place; 1991, 1993, 1997, respectively, in Belgium, Singapore and Spain International appraisal won the gold medal; in 2006 Qingdao Beer crowned &quot;Forbes&quot; &quot;global credit business 2006 200 Strong&quot;, ranked 68; in 2007 won the Asian brands Festival Awards; in 2005 (first) and 2008 (second session) was selected for two consecutive British &quot;Financial Times&quot; published the &quot;China Top Ten world-class brand.&quot; In 2008, in the individual rankings, Qingdao Beer also include the brand value, quality brands, products and services, brand value list 4 list the highest overseas. Qingdao Beer Culture And most Chinese enterprises, the Qingdao Beer culture can not be imitated, and most places can not be replicated is that it has a real &quot;history.&quot; &quot;History&quot; is the time needed precipitation, earth-shaking of the ground wash and routinization of the inheritance. Tsingtao to study the corporate culture, we must first development stage enterprise culture Tsingtao scientific division, as the study of history must first be the same as dating. August 2004, Qingdao Beer, chairman of Guirong in an article entitled &quot;Culture of Qingdao beer Reconsidered&quot; the article wrote: &quot;In the hundred years of development history, culture Tsingtao experienced spontaneous, conscious and enhance the three phases, gradually formed a surface image of the culture, system culture and the deep middle values as the core of a complete line of enterprise culture. &quot;This is a course of development of Tsingtao culture stages and define the first time. Large mergers in Tsingtao, the cultural integration has played a role can not be ignored. Qingdao Beer Company to implement the &quot;big brand development strategy&quot;, through &quot;high starting point the development of low-cost expansion&quot; to achieve a great leap forward, over conventional development in the domestic 18 provinces, municipalities and autonomous regions established a beer production base, built throughout the country and global marketing network, the annual beer production capacity, brand value, production and sales, total profits and taxes, market share, export and many other indicators rank the first in the domestic industry. Tsingtao benefited from the success of many aspects of the expansion, which played a key role in cultural integration. Cultural integration of the acquired subsidiary, unified management concepts and values for enterprise reform, development has laid a good foundation on which to enter Tsingtao after more than 40 subsidiaries have become a new force, formed to promote the development of the great force Tsingtao . After all the expansion of cultural capital is also the expansion of advanced concepts, successful brands, excellent management, &quot;asset light&quot; expansion of the input is the key to success. 90&#39;s of last century, Tsingtao is the scale of the crisis facing the major crisis. Expansion of the company established to promote and achieve major strategic market operation, more than 40 companies have joined in. Tsingtao family. The cut and thrust of different corporate culture, conflict is bound to crash, to enterprise management and development has brought great difficulties. Culture is the soul of Tsingtao Brewery, is one of the core competitiveness of Tsingtao. Tsingtao in the &quot;forge ahead, contributing to society&quot; under the guidance of the core concept, design and import a CI strategy, the formation of a &quot;scientific and strict management of the unity and harmony in interpersonal relations&quot; in Tsingtao management mode and the &quot;love of Qingdao Beer, dedication Qingdao Beer, &quot;the team established a relatively complete system of corporate culture. Development and growth through self-reflective experience of Tsingtao, the company&#39;s leadership deeply felt: the integration after M &amp; A is a revolution, which is the most difficult conceptual changes, and to change people&#39;s ideas, the key then is to educate, integrate and innovative culture Tsingtao. Integration through specific practices, Tsingtao were aware of &quot;cultural integration should not be merely one-way Tsingtao cultural output, but should be the mother of a subsidiary&#39;s outstanding culture, eclectic, the common innovation.&quot; Cultural integration of the essence of corporate culture on both sides of evaluation, selection, promotion and optimization process. Quality culture of the enterprise to be excavated, absorption, is the full respect of subsidiaries, is one of the sources of cultural innovation. Such as &quot;freshness management&quot; is a Tsingtao beer industry is an important contribution to the marketing concept, South Division, will be pushed by extension, not only in the marketing aspects, but also reflected in all aspects of management, all aspects should pay attention &quot; freshness &quot;, highlight the&quot; fast &quot;and the words around the market place rapid response mechanisms. Through the integration of corporate culture, learn another culture, the parent company and subsidiary of nutrition, the two sides to constantly change and grow together.