To potential customers into actual customers And the effective communication of potential customers is a potential customer&#39;s first step into real customers, in addition, the exhibition will also show through a variety of marketing related information to potential customers in order to facilitate their clients to show the reality transformation. In promoting the transformation of potential customers into actual customers during the exhibition must do the following. 1. Attention to customer needs For potential customers into actual customers must show marketing starting from the customer&#39;s needs, emphasizing quality and show the characteristics and consistency between the customer needs, potential customers will gradually accept the show, otherwise, although the characteristics and quality of objective and fair but if they do not match the needs of potential customers, customers will still turn a blind eye on the show. Therefore, to communicate with customers, potential customers of the exhibitors want to (visit) the demand of individual customers taste, the customer&#39;s evaluation criteria show full understanding of the potential customers, according to the information to develop marketing and communication strategy are the most irresistible. 2. Show full dissemination of information In general, the show should have all the potential customers it is very difficult, often show that it can only understand as much as possible in contact with customers, for those who have not met the potential customers, the exhibition will be difficult to understand and, even contact with customers, understanding their needs might not comprehensive, end, event must take measures to remedy these deficiencies. Exhibition can be carefully planned marketing exhibition, through multi-channel and multi-channel marketing to complete the show to disseminate information on potential customers, potential customers on the show to make a full and complete understanding, thereby promoting their participation (visit). 3. Minimize the cost of paying customers Sometimes, though customers are participating (visit) the needs and desires, but they do not necessarily act upon them, often because they think that participants (visit) the cost is too high. As mentioned above, customer participation (visiting) the absolute cost of the show is not just monetary expenditure, it also includes the time customers have to pay for the cost, energy cost and psychological cost. However, many show exhibitors in considering lowering customers (visit) costs, they only consider the monetary costs of customers, customers for the exhibitors (visit) while turning a blind eye to pay other costs. Of course, the cost of money as customers major cost component of the cost of the customer to pay plays an important role in the exhibition it must be taken seriously. 4. Attention to every contact with customers Show contact with customers and media access, including access to two staff contacts, for different customers can choose to show different contact channels. For some customers, if the media access to the main event we must first understand the customer&#39;s media habits and type of exposure, that is, to understand customer habits from what the media seeking information, the customer used in these media for what kind of information, most customers Xinren which one or what kinds of media information above, and then targeted to select the media and release information; for some customers, if exposure and Wei Zhu, exhibition Yao select Geshi the contacts location, time and methods of Jiang Hua contacts theme. Regardless as to which channel contacts with potential customers, show two important issues to be resolved: first, the potential impact of the most critical customer information delivery channel for that? The other is the impact of potential customers most participants (visit) the key decision-making channels What? 5. Understand the customer&#39;s participation (visit) resistance The potential clients to prepare participants (visit) the decision-making process often encountered resistance, the resistance may come from economic, but may come from,, Psychological and other aspects of the impact of competitors, they affect the potential customer participation (visit) decision-making. Show to potential customers face to keep abreast of exhibitors (visit) resistance, good customer feedback collection and sorting analysis, and take timely measures to show the marketing and customer communication strategy targeted adjustments, try to eliminate potential customers exhibitors (visit) resistance, prompted them to exhibitors (visit). 6. Endeavor to provide participants (visit) to facilitate Since most potential customers did not participate in the exhibition experience, how they participate in the show, how to handle a variety of exhibitors (visit) procedures, how to solve the exhibitors (visit) during the food, shelter, and basically do not understand the problem. Show potential customers to stand in the perspective of how to solve these problems, how to solve these problems of information passed to the hands of potential customers, so they make the most convenient way to exhibitors (visit). Only in this way, potential customers will come to attend the meeting with confidence, otherwise, have worries of potential customers is difficult to become a reality show customers. For potential customers into actual customers is a very challenging task, to achieve this goal, the exhibition must stand on the problem customer&#39;s point of view. On the one hand, the help of CRM software system can show detailed analysis of customer needs and desires, eye tracking customer trends, understand the customer&#39;s participation (visit) resistance; other hand, the show has been acquired according to customer information to develop targeted marketing and customer communication strategy, potential customers on the show to promote awareness and acceptance, so that they become a reality show customers. ? ?
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