web2.0 opportunities

Web 2.0 Opportunities QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by Tony Stubblebine For Note takers • http://www.stubbleblog.com Web 2.0 Opportunities by tony@tonystubblebine.com Web 2.0 is hype http://headrush.typepad.com/creating_passionate_users/2005/12/have_you_update.html Web 2.0 Opportunities by tony@tonystubblebine.com And Opportunity QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • 17th most trafficked site • Every page is user contributed Web 2.0 Opportunities by tony@tonystubblebine.com Big Things… QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • Google Maps • Scrollable with AJAX Web 2.0 Opportunities by tony@tonystubblebine.com … For Free QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • Mash-up of Google Maps and CraigsList Rentals Web 2.0 Opportunities by tony@tonystubblebine.com Opportunities for Individuals • 100k hits/day • One blogger, part time QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Themes • Architecture of Participation • Mash-ups and Web Services • Blogvertising Web 2.0 Opportunities by tony@tonystubblebine.com Architecture of Participation In Web 1.0 You Paid Workers For Content Web 2.0 Opportunities by tony@tonystubblebine.com O‟Reilly Pays For Articles QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Architecture of Participation In Web 2.0 Users Give It To You For Free Web 2.0 Opportunities by tony@tonystubblebine.com O‟Reilly Blogs QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • Bloggers Write Solely For Prestige Web 2.0 Opportunities by tony@tonystubblebine.com ODEO Support QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com PHP Documentation QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • This page is 1/3 documentation • 2/3 user additions to documentation Web 2.0 Opportunities by tony@tonystubblebine.com Why It Works • • • • Fame Attention Common Good Custodianship Web 2.0 Opportunities by tony@tonystubblebine.com Media Wiki QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Download The Software That Runs Wikipedia Web 2.0 Opportunities by tony@tonystubblebine.com pbwiki QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Signup for a hosted wiki in minutes Web 2.0 Opportunities by tony@tonystubblebine.com What You Can Do • Move your support system to a message board • 26 effected users for every one complaint • Find out who your passionate users are • Don‟t repeat yourself • Better information Web 2.0 Opportunities by tony@tonystubblebine.com Move Your Intranet Onto A Wiki • Not sure what information your employees need. • Constructive venting • Constantly updated Web 2.0 Opportunities by tony@tonystubblebine.com More? • Reviews • Wikis on specialized topics • Collections like Amazon‟s listmania, wishlist, or del.icio.us bookmarks Web 2.0 Opportunities by tony@tonystubblebine.com Mash-ups and Web Services • Websites that are built from pieces of other websites • Provided for promotion • The more usage the better Web 2.0 Opportunities by tony@tonystubblebine.com Flickr API QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • Free pictures from Flickr Web 2.0 Opportunities by tony@tonystubblebine.com Google Maps • Easiest high-value web service • First you sign-up • Then you cut and paste some javascript into a web page Web 2.0 Opportunities by tony@tonystubblebine.com Cut And Paste QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Local Podcasts QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Why It Works • Self Interest of Provider • Specialized Interest of Consumer • Specialized Power Web 2.0 Opportunities by tony@tonystubblebine.com Martin Levy QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Houses on Map QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Other Big Web Services • Amazon • Ebay • Salesforce.com Web 2.0 Opportunities by tony@tonystubblebine.com Opportunity #3: Blogvertising • Easy Publishing • Easy Marketing • Easy Advertising Web 2.0 Opportunities by tony@tonystubblebine.com Stormhoek Wine QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com From One Blogger QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Writing a Blog is Work • Loads of competition • Try podcasting Web 2.0 Opportunities by tony@tonystubblebine.com Make Friends With Bloggers • Bloggers are influencers • Lots of work to build and maintain an audience • Give freebies Web 2.0 Opportunities by tony@tonystubblebine.com How Odeo Got It‟s Page Rank QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • “Subscribe With Odeo” buttons • Self serving for podcasters Web 2.0 Opportunities by tony@tonystubblebine.com Reach Influencers • They can also be in places like Flickr QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Why It Works • Influencers • Search Engine Optimization • Tells a story Web 2.0 Opportunities by tony@tonystubblebine.com Blogger Blog QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • 3 Easy Steps Apparently Web 2.0 Opportunities by tony@tonystubblebine.com Wine Club Badge • Give people a something to put on their blog. • “Time to take me up on that dinner invite. I just received an „82 Margaux from Sonoma Wine Club” • Value for customer? Web 2.0 Opportunities by tony@tonystubblebine.com Web 2.0 Opportunities by tony@tonystubblebine.com Create a Community of Bloggers • Organize around a topic • You provide hosting/software service • They provide content Web 2.0 Opportunities by tony@tonystubblebine.com Blogging + Badges + Influencers QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Web 2.0 Opportunities by tony@tonystubblebine.com Dealing With Web 3.0 • Technologists love technology • Opportunity in what they‟ve made easy • Find news things that make old things better • BTW, Web 3.0 is “the sensor-web, in which the architecture of participation will be an automatic byproduct of the devices we carry around with us.” Web 2.0 Opportunities by tony@tonystubblebine.com