Sales Marketing Director in Chicago IL Resume Lita Cox by LitaCox


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									LITA COX
Sedona, AZ 86336 - 928-301-8660

                          DIRECTOR OF SALES & MARKETING
Growth Strategies / Startups / Turnarounds / New Markets / Project Management/
               P&L Responsibility / Green & Sustainability Models
 Client & Vendor Relationships / Business & Brand Development / Partnerships
I excel at identify ing new business trends and directing sales strategies to launch new endeavors and re-v italize
ex isting ventures within serv ice-oriented industries. My relationships building skills have enabled me to develop
strategic partnerships, max imizing sales and expanding market share to gain a competitive edge.

Focusing on customer satisfaction, I ensured complex projects were completed on -time and within budget for
domestic and international clients in B2C env ironments. My key skills include:

     Identifying and capitalizing on untapped m arkets to launch new businesses
     Fostering key alliances to optim ize sales in highly -competitive m arkets
     Ex panding market presence with aggressive networking and social media marketing
     Generating superior customer satisfaction and loyalty to assure long -term revenue
     Re-capturing lost business while building customer loy alty to m ax imize sales

Described as a creative, goal-oriented leader, I continually deliver top performance and superior customer
satisfaction by bringing diverse teams together to meet demanding project deadlines.

I earned my BS in Interior Design and Housing from Western Michigan University. I have applied for entry into a
prestigious Biomimicry Professional certification program, completed courses on Economic Development, attended
US Greenbuild conferences and authored articles on “Green” Building, social marketing and Feng Shui strategies.

                                       SELECTED ACCOMPLISHMENTS

Launched new business. Identified market trends to start Interior Focus. Developed and implemented business
plan and marketing strategies to ex pand market presence. Created key partnerships with construction, community
and professional organizations. Grew and sustained a client base of 7 00 in ten years, with annual sales of $2M+.

Ex panded m arket presence. Challenged to successfully relocate Interior Focus to new state. Researched market
niche, positioned and rebranded company, gaining competitive edge. Networked within organizations that
supported business objectives and dev eloped key relationships with supporting businesses. Gave community
lectures, power point presentations and wrote articles on sustainable interior design/ green building. Achieved 5
year business plan goals in 3.5 years.

Dev eloped new service offering. Danker Furniture needed innov ative way to boost sales. Utilized design
ex pertise to enhance product offerings by including complete design services. Built international client base,
overseeing logistics and ensuring project deadlines/budgets were met. Consistently exceeded goals by 10%.

Turned around floundering division. Took over Domain Home store which was not meeting its sales goals.
Created sales/marketing strategies, focusing on special events and sales promotions to bring in new business and
recapture former clients. Boosted sales 31 %, increasing revenue from $7 95K to $1 M+ in one year.
Lita Cox-                928-301-8660

                                                CAREER SUMMARY

Principal, Interior Focus – Sedona, AZ. 2003 to present. Transitioned company to Arizona market. Developed
business plan and defined strategic marketing/branding campaign wi th a focus on green, sustainable, eco -friendly
projects. Networked extensively to develop partnerships, attaining business goals 1.5 y ears ahead of schedule.

Principal, Interior Focus – Reston, VA . 1997 to 2003. Seized opportunity to start-up high-end
residential/commercial Interior Design firm. Consulted/secured new clients through extensive networking,
developing strong referral base. Oversaw vendor s, 50 contractors, purchasing and logistics. Controlled costs and
held $2M+ P&L responsibility.

Interior Designer/ Sales Manager, Danker Furniture, 1992 to 1997 . Promoted from Interior Designer to act as
design coordinator for domestic/global clients. Consulted on sale of all interior purchases for newly -built residential
spaces, managing $1 M+ design projects. Trained and mentored seven sales associates and oversaw $2.5M budget.

Earlier: Store Manager, Domain Home and Sofas by Design, Inc. Branch Store Manager, Foley ’s Dept.

Additional Career Experience
Director of Interior Design -

Furniture/Interior Design Div ision; Foley ’s, Dallas, T X.

Successfully lead and directed a dy namic team of 60 Interior Designers in 1 2 Design Studios for the Dallas -Ft.Worth
metro area, generating revenues of $10 million dollars plus annually.

Sourced and implemented custo m special order programs; Created and launched private label quick-ship programs
exclusively for the Design Studios providing additional sales tools for the designers, increasing client choices and
boosting per item sales by more than 10 percent.

Spearheaded and produced “Special Ev ents and educational forums” for clients to engage with the Interior
Designers, resulting in sustained client relationships, increased sales, referrals and establishing brand loyalty for
the Interior Design Studios and Furnitur e Div ision of Sanger-Harris.

Personal: I am an Executive Board member of Verde Valley Regional Economic Org. and Founding Board
member/Treasure of Sustainable In addition, I enjoy organic gardening, gourmet cooking, and wine
touring, tasting and collecting.

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