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Drive By's and High Fives

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					Drive By’s and High Fives
9 Steps to getting Businesses interested in SEO
Tony Adam

YAHOO! CONFIDENTIAL

About Tony Adam - How I got here?
• SEO Manager @ Yahoo! • My Background:
– Technology Consulting, Sales, BizDev, etc. – SEO Evangelism

– Program/Project Management

• Where you’ll find me:
http://tonyadam.com/blog

http://twitter.com/tonyadam

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What are we talking about?!

9 steps to getting Businesses interested in SEO!

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Getting Buy In

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Step 1: Understand the Culture

Pay attention to the Culture of an Organization.

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Step 2: Personalities

Who are the People and what types of Personalities do you deal with?

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The always agreeing co-worker

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Ivy League MBA

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Always Angry and Combative

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Disapproving

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You want this!!!

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Step 3: Listen

Listen closely to what is Important.

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There are always timelines and deadlines

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Everything is going to be urgent!

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Your Strategy is likely going to get De-Prioritzed!
• Picture of sad face

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Step 4: Relationships

Create Relationships and Partnerships!

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Make meaningful connections

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Get yourself some BFFs!

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Step 5: Get Involved!

Integrate into company Processes.

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Get involved in every meeting you can!

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Step 6: Influencing and Persuasion

Get people Interested and Excited!

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This is where your Chops don’t mean a thing!

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Take a break and knock one back!

Drink with Coworkers and Clients.

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Go on Drive By’s!

Picture of drive by shooting

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Go on Drive By’s!

Picture of me at a desk

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This is where the High Fives Come in!
• High five pic of me

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Remember…YOU WANT THIS!

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Step 7: Provide the Resources Necessary

You’ve won over the crowd, now help them Achieve Success.

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Now that you’ve got them won over…

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Provide the Tools Necessary to Succeed!

Create SEO Guidelines!

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Provide the Tools Necessary to Succeed!

Create comprehensive Resources!

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Provide the Tools Necessary to Succeed!

Create avenues of sharing you Knowledge!

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Step 8: Make sure they play by the Rules

You’ve laid the groundwork, now follow up and Review, Review, Review!

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Pretend YOU are QA, and make sure they…

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Step 9: Continue the Evangelism

You now have Buy In and Relationships, you still need to Prove Success!

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In order to keep them happy

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You have to show results!

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Which will keep them happy…

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If you take anything away It should be…

Relationships

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If you take anything away It should be…

+

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If you take anything away It should be…

Influencing and Persuasion

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If you take anything away It should be…

=

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If you take anything away It should be…

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THANK YOU!

Tony Adam

SEO Manager @ Yahoo!
tadam@yahoo-inc.com Find me! Text ‘tonyadam’ to 50500

http://tonyadam.com/blog/
http://twitter.com/tonyadam tony@tonyadam.com
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Description: 9 Steps to getting Businesses Interested in SEO