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Secrets of Social Media Planning

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					Secrets
of
Social
Media
Planning
Simplified
Thinking

James Rowe
Rowe and Company, LLC
                                                                                               2
            Rowe and Company, LLC - Professional Services for Social Media




           Secrets of Social Media Planning
           James Rowe   presenter

                                                               Rowe and Company, LLC




It’s time to bring law and order to the wild world of social media.
This is a story of how simplicity and organization, the good guys,
conquer technology’s complexity, the villain. In this world of
“simplicity” the threes rule and there is only one exception. The
exception, we’ll present, is a simple solution and a weapon of mass
destruction against social media confusion.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
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            Rowe and Company, LLC - Professional Services for Social Media




           Secrets of Social Media Planning
           Simplified Thinking
                                                                Rowe and Company, LLC




When you finish this story you will have three secrets to social media
planning. You’ll have the weapons to tackle the bewilderment. Let’s
count them down.

One - social media is simple when you consider people, your audience,
first.

Two – literal understanding of the terms social, network and media is
the easiest way to always think about social networks and social media
utility.

Third – Forrester Research, of Cambridge, Massachusetts, promotes the
P-O-S-T process and the four steps are the WMD approach to developing
social media blueprints. It’s the four in our rule of threes and the
secret conqueror.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
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             Rowe and Company, LLC - Professional Services for Social Media



            What it means
             Social media thinking

                  Social


             • characterized by friendly companionship or relations: a social club



                  Network


             • an association of individuals having a common interest, formed to
               provide mutual assistance, helpful information: club members



                  Medium or Media


             •the means or channels of communication, information, or entertainment




Let’s start to piece together the battle’s puzzle.

Deconstruct the words – social, network and media or medium.

Doing so will begin to vanquish the complexity of social media and its
technologies. The process allows you to orderly put together the
puzzle.

Social is people and their interaction; how they mingle and relate to
each other, in work and play, and how people endeavor to improve day
to day life.

Network is the way people group themselves by relationships – family,
friends, church, and clubs. These are real world networks or groups.
You must keep it real to win this battle.

Lastly and always last:

Medium or media is the technology people use to communicate with each
other; phones, the Internet, videos, photos, audio, documents, text
messages, and events offline and online.




          P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                               | Email 411@roweandcompany.biz
                                                                                      5
   Rowe and Company, LLC - Professional Services for Social Media




 Secrets of Social Media Planning
 Simplified Thinking
                                                       Rowe and Company, LLC




P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                     | Email 411@roweandcompany.biz
                                                                                               6
            Rowe and Company, LLC - Professional Services for Social Media



           It’s About People
           Social media is how people connect online




Everything in life is about people – employees, customers, clients,
members, friends, family and business associates.

People helping people is as natural as breathing; a natural order in a
simple world. Individuals all they are; friends, family and
associates.

So let’s share a few secrets of being productive online as well as in
the real world.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                               7
            Rowe and Company, LLC - Professional Services for Social Media



           Real Life Social Networks
           Sometimes distinct groups overlap




The distinctions of real world networks and groups complicate the
people’s struggle to rein in social media technologies and solve the
puzzle.

Typically, individuals have different personas for family and church;
behaving differently in each group. And yet we have even different
faces for friends, work life, and clubs. We accept the multiple
characterizations because these groups are mostly disconnected.

However, some relationships tend to overlap in these groups but mostly
real world networks are detached. The evils of social technology blur
detachments and it often dismays individuals. The fog causes
embarrassment that affects ones reputation, the reason we project
multiple offline personas.

Online social networks’ disrespect for real life is yet another
professional concern in the battle to constrain social media and make
life simple and better for people.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                               8
            Rowe and Company, LLC - Professional Services for Social Media



           Pieces of Social Media Puzzle
           Puzzle pieces are usually distinct



                                                         Distinct Offline
                                                         Social Networks




We have three basic secrets to bring order in cyberspace.                    They are
really very obvious though.

Now for the simplicity of the threes again; real world networks can be
broken into a trio of basic groups – you and family, your friends and
associates.

Your friends are connected with the same three networks and so are
your associates. You can see that each individual has these
extensions of three natural groups.

Lines of communications run along these three basic networks and
evolve around trust, confidence and favor. It’s the natural order of
real life which offers social media such great opportunity.

Natural network extensions however complicate social media
technology’s ability to simplify life for people. We have rules to
bring order, though.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                               9
            Rowe and Company, LLC - Professional Services for Social Media



           It’s about networking
           Connecting social network puzzles




            •   Associates trusting   •   Friends confident     •   Your connections
                enough to share           enough to share           approval to share
                favor for you with        favor for you with        favor for you with
                friends, family and       friends, family and       friends, family and
                associates.               associates.               associates.




Be happy. Don’t worry. Have fun with this. We’ll present a process
to simplify life and the creation of a battle plan to conquer social
media technologies with law and order.

We wish our associates to trust us, our friends to have confidence in
us, and our family to approve of us. It’s natural to desire trust,
confidence and approval. Such should be the objective of social media
planning and the foundation of our rules.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                      10
   Rowe and Company, LLC - Professional Services for Social Media




 Secrets of Social Media Planning
 Simplified Thinking
                                                       Rowe and Company, LLC




P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                     | Email 411@roweandcompany.biz
                                                                                               11
            Rowe and Company, LLC - Professional Services for Social Media



           Social Media Blueprint
           Professional approach to online social networks

                                                                         POST process from
                                                                         Forrester Research




              People        Objectives   Strategy        Technology
              •real world   •goals       •blueprint to   •social media
               activities                 connect         chosen




Are you ready for the law and order method?

The process to simplify battle strategy exceeds simplicity of the rule
of threes.

Forrester Research deems the four step approach to law and order in
social media as the P-O-S-T process. It’s a method best used to
determine professional organization of social media technologies.

P – Stands for people – the social in social media – friends, family,
and associates.

O – The objective – what you want from people or what you want for
people.

S – The strategy – your “style of engagement.” It’s how you will
achieve your objective for people and law and order in social media.

T – The technology - lastly and always last decided in the four step
process to bring order are the online networks, smartphones, text
messaging tools, inexpensive point and shoot cameras video and still,
and entertainment devices. It’s all social media technology.

The P-O-S-T process, in my humble opinion, is the easiest way to
construct a battle plan to conquer social media technology.

         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                      12
   Rowe and Company, LLC - Professional Services for Social Media




 Secrets of Social Media Planning
 Simplified Thinking
                                                       Rowe and Company, LLC




P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                     | Email 411@roweandcompany.biz
                                                                                               13
            Rowe and Company, LLC - Professional Services for Social Media



           Social Media Puzzle
           Technology decisions
                                                         How to engage customers,
                                                         members and friends.
                                                         •Blogs
                                                         •Microblogs
                                                         •Directories
                                                         •Wikis
                                                         •Media players
                                                         •Video
                                                         •Cameras
                                                         •Documents
                                                         •Cell phones




Technology is an odd shaped puzzle piece that makes it difficult and
confusing to bring law and order to social media.

The peculiarity is why the P-O-S-T process is best used to lay out
technology puzzle pieces and plot battle strategy to civilize our
digital lives. Use the four steps to decide correct technology and
simplify the blueprint for battle.

Use the P-O-S-T process to determine if you require a blog, a
microblog like Twitter or a wiki such as Wikipedia. There are many
technologies on the battlefield – SurveyMonkey for polls, point and
shoot cameras, podcasts for audio and sundry devices and platforms
cluttering up planning. The technologies are beneficial though when
law and order rules.

Best of all the P-O-S-T process guides us in organizing weapons in the
battle to improve life for people and win the struggle against
confounding social media technologies.

Holy cow! It’s the four step P-O-S-T process - conqueror of social
media complexity and confusion. Victory is in our hands.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                      14
   Rowe and Company, LLC - Professional Services for Social Media




 Secrets of Social Media Planning
 Simplified Thinking
                                                       Rowe and Company, LLC




P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                     | Email 411@roweandcompany.biz
                                                                                               15
            Rowe and Company, LLC - Professional Services for Social Media



           Complete the Social Media Puzzle
           For business and community service
                               •   It’s about people and real life.

                               •   It’s about real world networking.


                               •   Professional use of social media
                                           •   Real world networking on
                                               steroids.
                                           •   Taking offline life online securely
                                               and productively.




You have simply three rules for law and order in social media.

The social media planning rule of threes:

One - It’s all about people – family, friends and associates.

Two - It is remembering literal meanings of the labels social, network
and media.

And three - wow wee, the four step P-O-S-T process for law and order
in designing a plan to rein in and conquer myriad new media
technologies.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                               16
            Rowe and Company, LLC - Professional Services for Social Media



           Social Media Business Cases
            Customer and Community Service
                                                         •Engage  customers and
                                                         members with real world
               Pepsi                                     activities.
            • refresh everything project                 •Create a policy to govern
                                                         social media
               Hannaford’s Supermarkets
                                                         participation.

                                                         •Embrace   positive and
            • social media policy
                                                         critical customer and
                                                         member service .
               Sean Patrick’s Restaurant

            • customer relations




Consider how other professionals have civilized social media with law
and order; these are some best cases. There are quite a few but here
we present only three to keep it simple Samaritan.

First - Pepsi, the soft drink maker, and its refresh everything
project. Pepsi diverts most of its advertising budget these days to
pay people to do good for people; to come up with ways to improve
life. You get it – people helping people – that’s social; that’s
civilized.

Hannaford’s Supermarket chain has a strict law and order policy to
engage people on its Facebook page. Hannaford clearly states its
“Terms of Use” for Facebook fans. The chain’s business page rules
link to its corporate social media policy, the laws governing
Hannaford employees and their professional digital life. Hannaford
workers are included as “people” in the company’s social media
strategy, as should all policies for professional use of online social
networks and social media tools.

Sean Patrick’s Restaurant’s Facebook page tackles openness of social
media and its tolerance of criticism with calm demeanor battle online
requires.

Sean Patrick’s handling of a critical diner’s one star review on its
Facebook business page is a positive example of customer service.
         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                      17
   Rowe and Company, LLC - Professional Services for Social Media




 Secrets of Social Media Planning
 Simplified Thinking
                                                       Rowe and Company, LLC




P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                     | Email 411@roweandcompany.biz
                                                                                               18
            Rowe and Company, LLC - Professional Services for Social Media




                Rowe and Company is Social
                Big Picture Consultants
                Project Managers
                Media Technologists
                411@roweandcompany.biz
                (617) 652-0611




Rowe and Company practices what we preach. We believe in simplicity
and clarity. Law and order is best in the wild world of social media.

We’re sheriffs. Well, we are consultants, instructors, project
managers, solutions architects and technologists. R&C works with
businesses and community organizations to inform and entertain people.
We bring the social to professional social media planning for correct
technologies to serve audiences. R&C makes life easier and better in
work, play and community service. We wear a simple badge of law and
order.

Call us at (617) 652-0611 or email us at 411@roweandcompany.biz and
discover how to use social media, without stress, to serve and connect
people, and conquer technology – wrestling it down to simplicity and
easy consumption with rules and processes.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
                                                                                               19
            Rowe and Company, LLC - Professional Services for Social Media




                Rowe and Company is Social


                411@roweandcompany.biz
                (617) 652-0611




Send your questions to 411@roweandcompany.biz or call (617) 652-0611
for a proposal to oblige your budget. You will learn how we are
available speak to your organization and to plan professional use of
social media.

Click here to take our survey and tell us how we can serve you right
now.

Download our document “Social Media Simplified” by clicking on this
link.

Take a respite for a few seconds and download and watch our brief
video “Social Media Thinking” at this link.




         P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                              | Email 411@roweandcompany.biz
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             Rowe and Company, LLC - Professional Services for Social Media

            Here’s a page of sources of R&C’s social media law and
            order; our simple business practices for digital living.




               Rowe and Company is Social

Connections


    Business Profile              James Rowe Focus Business Expert

                                  “Social Media Simplified” Document

                                  “Social Media Thinking” Video

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    Website                       www.roweandcompany.biz

    Association                   Nashoba Valley Chamber of Commerce

    Blogs                         Rowe and Company

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                                  Journalism

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    Pages                         Facebook

                                  LinkedIn

    Google Phone                  (617) 652-0611




Ask for a proposal from Rowe and Company; your
professional resource for social media law and order.


        P.O. Box 853, Shirley, MA 01464 | Telephone (617) 652-0611 | www.roweandcompany.biz
                                                             | Email 411@roweandcompany.biz

				
DOCUMENT INFO
Description: Ebook of slide presentation by Rowe and Company on rules of social media planning. Rules for professional use of social networks by small and medium businesses and community groups. Authored by James Rowe, Rowe and Company, LLC.