Issue Management Definitions 1. Issues management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image (corporate reputation) as an organisational asset for the benefit of both an organisation and its primary shareholders. From Tucker, Kerry and Broom, Glen (1993) “Managing Issues Acts as a Bridge to Strategic Planning”, Public Relations Journal, November, quoted in Regester, Michael. Risk Issues and Crisis Management: A Casebook of Best Practice (3rd Edition). 2. Issues management is the proactive process of anticipating, identifying, evaluating, and responding to public policy issues that affect organizations' relationships with their publics. From Scott M. Cutlip, Allen H. Center, Glen M. Broom. Effective Public Relations, 2000.