RCA SPONSORSHIP COMMITTEE PLAN

RCA SPONSORSHIP COMMITTEE PLAN Kurt Stiles, Chair John Gaston – Co-Chair FY 2008-2009 Committee Purpose To develop sponsorship and marketing programs to enhance opportunities for RCA member companies and supporters to promote their services. Members of this committee will seek new sponsors and ensure current sponsor’s satisfaction. Primary RCA Goal Supported by the Sponsorship Committee MARKETING – RCA will document and proactively communicate the value of Culinology® and the RCA to the industry. (80% Emphasis) COMMUNITY – Create and grow a sense of community that recognizes our professional diversity thereby enhancing the value of membership and RCA affiliation on the region level. (10% Emphasis). EDUCATION – RCA will provide for the professional exchange of information and education about Culinology® (10% Emphasis). RCA       Sponsorship Committee Goals 2008/09 Increase Annual & Annual Conference sponsorship revenue by 10% over last year’s actual. Maintain current sponsors Improve communications with sponsors Develop ROI measurements in hard dollars Create new categories & opportunities Expand sponsorship committee /form Canada link; Represent 4 corners of USA 2008-2009 Special Funding Requests N/A Committee Links  Annual Conference Committee  Executive Committee  Marketing Committee  Regional Activity Committee  Scholarship Committee  Education Committee RCA SPONSORSHIP COMMITTEE PLAN Kurt Stiles, Chair John Gaston – Co-Chair FY 2008-2009 TASK Continue to increase recognition of all sponsors at Annual Conference and additional RCA events. Conduct survey of 2007sponsors Develop updated Marketing opportunities Brochure which focuses Evaluate 2009 Annual sponsors benefits and update promotional brochure ROLES/RESPONSIBILITIES K. Kanu J. Gaston K. Stiles K. Kanu K. Kanu A. Doyle K. Stile J. Gaston K. Stiles K. Kanu A. Doyle J. Fowler J. Gaston K. Stiles J. Fowler A Doyle RCA BoD in attendance K. Kanu K. Curnyn TIMELINE ONGOING ESTIMATED COST RESOURCES NEEDED (e.g., Committees, Staff Time, Volunteer) RCA GOAL ADDRESSED Community Marketing Community Marketing March 2008 June 15, 2008 $0.00 Staff Time Ready in June for IFT distribution. Mailing in early July $5,000 Marketing, Graphics Dept. Marketing Visit booths of potential sponsors and distribute 2008 Annual Sponsorship promotional brochure at IFT Show June 29- July 1, 2008 Staff/Volunteer Time Marketing Develop an on-line promotional/order form for sponsorships using Aspire that will allow for on-line purchase and payment Research new Sponsorship opportunities for conference promotional activities/items, and identify ways to increase exposure. Develop a plan to introduce new potential sponsors to the RCA through the regional sponsorship program TASK Visit booths of potential sponsors and distribute 2008 Annual Sponsorship promotional brochure at IFT Show July 15, 2008 $1,000 Staff time Marketing J. Gaston K. Stiles K. Kanu K. Stiles K. Kanu K. Anderson B. Yager ROLES/RESPONSIBILITIES K. Stiles J. Fowler A. Doyle RCA BoD in attendance July Annual Conference Community July Staff Time/Volunteer Time Community Education Marketing TIMELINE June 28-July 1 ESTIMATED COST RESOURCES NEEDED (e.g., Committees, Staff Time, Volunteer) Staff Time/ Volunteer Time RCA GOAL ADDRESSED Marketing Visit booths of potential sponsors and distribute 2008 Annual Sponsorship promotional brochure at ACF Show Seek list of potential sponsors from RCA Board of Directors at July Meeting Update the call list for all 2008-09 sponsors Make follow-up calls to 2008 Annual Sponsors seeking their renewal Make follow-up calls to potential 2009 Annual Sponsors Include article explaining benefits and value of sponsorship program for Summer and Fall Culinology Currents. Include Annual Sponsorship Promo in August 2008 RCA Insider Contact RCA Board and solicit at least two new sponsorship recommendations from each Board member. Mail Annual Conference Sponsorship Promotional Brochures Update the call list for all 2009 Annual Conference sponsors Make follow-up calls to 2008 Annual Conference Sponsors seeking their renewal Make follow-up calls to potential 2008 Annual Conference Sponsors Follow-up with all confirmed sponsors to insure they receive all promised benefits Visit booths of potential sponsors and distribute 2008 Annual Sponsorship promotional brochure at SSW Show Send Thank you note (e-mail) to each sponsor as they renew/sign-on Visit and thanks each sponsor at RCA Culinology Expo 2008 K. Kanu T. Kline RCA BoD in attendance K. Stiles J. Fowler K. Kanu K. Kanu J. Gaston K. Stiles K. Kanu A. Doyle July 15-17, 2008 Staff Time Marketing July 29, 2008 Marketing Early July July- November July – November Marketing Marketing Marketing July & November PR Committee Community Marketing A. Doyle K. Stiles August August PR Committee RCA Membership List Community Marketing Community Marketing K. Kanu A. Doyle K. Kanu K. Kanu October Early August August- October September –January October – March Community Marketing Marketing Marketing J. Gaston K. Stiles K. Kanu Marketing Community Recognize sponsors in Winter Culinology Currents by publishing Sponsor Profiles. J. Fowler A Doyle RCA BoD in attendance J. Gaston K. Stiles J. Gaston K. Stiles RCA BoD J. Fowler K. Kanu K. Kanu November 5-7, 2008 Marketing July- March March 6, 2009 Community Community January 2009 PR Committee Community Update 2009 sponsorship survey. K. Kanu April 2009 Community Distribute 2009 sponsorship survey. K. Kanu April 2009 Community Tally results and distribute to BOD. K. Kanu Summer 09 Board Meeting Community