Curtin University Library Corporate Communications Plan 2008 The purpose of the Library Corporate Communications Plan is to help the Library communicate more effectively and efficiently with its target audiences. Communication goals and channels for target audiences In 2008, the Library will use the following communication channels to meet the goals for each of its target audiences: Target Audience Communication Goal Communication Channels Staff and students Increase awareness and encourage use of library website, blog (OASIS), the Library collections, services, facilities podcasts, mail outs, and workshops enews, Curtin email lists, posters, lift signs, Grok advertisements, invitations to events University Increase recognition of the essential enews, Curtin email lists, VC Management contribution the Library makes to the message to staff, JCPML university and the return on investment that newsletter, Cite magazine, the Library delivers invitations to events, university meetings, personal contact Library staff Increase awareness and pride of Library staff email, library management employees in library goals, achievements communications to staff, staff and opportunities blog, WIKI, invitations to events, training sessions Library Profession Increase the perception of the Library as a published articles in professional leading Australian library within the library journals, eg inCite, WAIN list, profession papers/presentations at conferences, professional training sessions, LATN COW Community Increase awareness of the Library’s value media releases, Curtin FM radio, community newspapers, Update on Curtin publication, Alumni communications, JCPML newsletter, invitations to events, website/blog/podcasts Communications Strategies In 2008 the Library will continue to adopt four strategies, informed by objectives in the Library Plan 2007-2010: Strategy 1 Attract positive response to new Library Add excitement and value to the on- resources, services, facilities and events campus experience of Curtin students and staff ; Enrich the virtual experience of Curtin students and staff. Strategy 2 Increase awareness of existing Library services Develop services for targeted communities, internal and external to Curtin Strategy 3 Develop awareness of the library’s strategic Effectively communicate our strategic direction, initiatives and successes direction and services. Strategy 4 Deliver quality library communications that are Improve Library efficiency, effectiveness professional and effective and deliver return on and return on investment investment Communications Initiatives The following 2008 Strategic Initiatives have been identified as of particular relevance to Corporate Communications: Develop and promote the Women’s Health Collection (1918 – 1938?) as a virtual collection Promote and develop Asian Languages collection Develop L2 Learning Space Install monitors displaying updated Lib information Provide guidance for writing for publication Increase engagement with the Library profession Establish a “brand” for the Library Participate in the AUQA audit Target Senior Managers for support Key Messages The following messages, which express the Library’s mission, will continue to be incorporated consistently into all communication activities in 2008: The Library offers an innovative and professional service to the university. The Library is a vital and valuable part of the university and wider community. These may be reinforced by slogans and logos, consistent with the Library’s “brand” initiative. Evaluation criteria Each new communication activity/event in 2008 will continue to be tested against the criteria of the Communication Plan. Which target group(s) is it aimed at? Will it help achieve the goal for the target group(s)? Which strategy or strategies does it progress? Which key message does it promote? Karen Tang, Associate Director - Corporate Services Lesley Budrovich , Promotions, Events, Corporate Communications Officer 27.03.08 To view the promotions timetable click here.
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