IPA Communications Plan Calendar Prepared by Jenny Irlmeier Updated by xscape

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									         2008 IPA Communications Plan & Calendar
                          Prepared by: Jenny Irlmeier
                          Updated: September 9, 2008

Purpose
The 2008 IPA Communication Plan and Calendar is a comprehensive plan to
identify the communication audiences, IPA’s communications as well as a
calendar of when these communications will be created and delivered to the
appropriate audiences.

IPA Communications

   Journal:
                  The Journal of the Iowa Pharmacy Association is printed
                  quarterly during the first month of each quarter:
                     o January/February/March
                     o April/May/June
                     o July/August/September
                     o October/November/December
                  Regular features of The Journal include President’s Page, EVP
                  Editorial, InPrint, Q&A, IPF page, Iowa Pharmacy News,
                  Practice Management, Therapy Update, Residency Spotlight,
                  Technician’s Topic and Student News.

   Newsletters:
                  Rxtra! Newsletter: is the monthly IPA newsletter for
                  pharmacists, technicians and associates – the newsletter is
                  emailed out to current members on approximately the 15th of
                  each month
                  Student Newsletter: is the monthly newsletter for student
                  pharmacists – it is emailed out to all current students on
                  approximately the 30th of each month
                  Board of Trustee Newsletter: is the monthly newsletter for the
                  IPA Board of Trustees – it is emailed out approximately the 5th
                  of each month
                  Legislative Alert Network Newsletter: this newsletter is for those
                  who sign up for LAN – during Session, this newsletter is emailed
                  out every Friday and as issues arrive during Session
                  Quarterly Calendar of Events Newsletter: this newsletter is sent
                  to membership the first week of each quarter. This newsletter
                  contains upcoming local and national pharmacy events

   Blast Emails:
               Blast emails and newsletters are sent out electronically using an
               online program called Constant Contact (constantcontact.com).
               Login is: jirlmeier and password is: manning
               Blast emails are sent out on a timely basis – many are planned
               communications (see the IPA calendar) while many are not, and
               cannot, be planned and sent out as needed. The
               Communications Calendar will be updated as needed to reflect
               these blast emails.
               Blast emails go to a variety of audiences and queries can be
               pulled to narrow the audience by a number of different factors

  Web Site:
               The IPA Web site (iarx.org) “News” is updated daily in-house.
               Back pages are updated by Jenny Irlmeier or by IPA’s Web
               hosting company, QCI.
               On the IPA homepage, the “News” section will include IPA
               events and program information, national news, IPA happenings
               and press release, new drug information, legislative and
               regulatory news, etc.

  Surveys:
               IPA purchased a survey program to do online surveys,
               evaluations and forms. The admin page is located at
               iarx.org/surveys. Login name is jenny and password is ipa.
               Uses for this program include:
                   o Board of Trustee Election
                   o House of Delegate Election
                   o Awards Nominations
                   o Max W. Eggleston Executive Internship Application
                   o Bill Burke Pharmacy Student Leadership Conference
                      Application
                   o Leadership Pharmacy Application
                   o ASHP Delegate Election
                   o Membership and other informational surveys

  Press Releases:
              Press releases are written for all IPA events, happenings, news
              and public education happenings and are distributed to the
              appropriate audiences. Many times these press releases are
              posted on the IPA Web for its members. Additionally, press
              release will be sent out to the media as needed.
              Press releases will be archived on the new/updated IPA Web
              site.

Audiences

  IPA Members:
            Communicate to members in a timely matter on pertinent topics
            through The Journal, monthly newsletters and Web site.
               Communicate to members in a timely fashion on current
               pharmacy related issues via email using the program Constant
               Contact, which produces stats on who opened the email and
               what links they clicked on.
               Increase the amount of information currently on the Web site by
               adding new toolkits and other useful information. Also increase
               the amount of information that can only be viewed by members
               only.
   Media outlets
               Work to build the relationship with the media including but not
               limited to newspaper, radio and TV
   Patients
               Communicate to patients on the importance of talking with their
               pharmacists and why that relationship is valuable, including, but
               not limited to Iowa Pharmacy Week by creating resources for
               pharmacists.
               Increase patient information on the IPA Web site.

Communications Calendar

January 2008
January 6: Web posting: IPW Coloring Contest press release
January 7: blast email - BOT newsletter
January 9: blast email - 2008 Legislative Day
January 14: Journal to print
January 17: blast email - quarterly IPA calendar of events
January 18: blast email - Rxtra! Newsletter
January 18: blast email - LAN newsletter
January 22: press release – Bill Burke Pharmacy Leadership press release
January 22: Web posting- Bill Burke Pharmacy Leadership press release
January 22: Web posting - Max W. Eggleston Executive Internship
January 23: Web posting - 2008 Annual Meeting Announcement
January 24: blast email – 2008 Legislative Day
January 25: blast email - LAN newsletter
January 28: blast email – Max W. Eggleston Executive Internship
January 29: Web posting – Political Leadership Breakfast press release
January 29: Journal mailed
January 30: blast email - student newsletter

February 2008
February 1: blast email - BOT election (by regions)
February 1: blast email - LAN newsletter
February 4: Web posting – BOT election
February 5: blast email - Levels of Giving announcement
February 5: Web posting – Levels of Giving
February 5: blast email - BOT newsletter
February 7: blast email – Awards nominations online
February 7: Web posting – Awards nominations
February 8: blast email - LAN newsletter
February 11: blast email - IPA Web site
February 12: Web posting – Poison Prevention Week
February 14: Web posting - Legislative Day follow up press release
February 15: blast email - LAN newsletter
February 16: blast email – Max W. Eggleston Executive Internship
February 18: blast email - reminder, BOT elections
February 20: blast email - Rxtra! Newsletter
February 22: blast email - LAN newsletter
February 29: blast email - LAN newsletter
February 29: blast email - student newsletter
February - AMJ Journal meeting
February - BOT election, online all month
February - Awards nominations online
February- Leadership Pharmacy brochure design

March 2008
March 1: Journal articles due
March 3: blast email - BOT newsletter
March 7: blast email - LAN newsletter
March 10: blast email - reminder, awards nominations
March 14: blast email - LAN newsletter
March 17: blast email - Rxtra! Newsletter
March 21: blast email - LAN newsletter
March 25: blast email - BOT election press election release
March 25: Web posting – BOT election results press release
March 26: blast email, reminder, awards nominations
March 28: blast email - LAN newsletter
March 31: blast email - student newsletter
March - Awards nominations online
March – Leadership Pharmacy Reunion – Save the Date postcards
March- Leadership Pharmacy brochure printed

April 2008
April 2: Web posting- Leadership Pharmacy Application online
April 4: blast email - LAN newsletter
April 10: Web posting- Executive Internship Announcement press release
April 10: blast email - quarterly IPA calendars of events
April 11: blast email - LAN newsletter
April 12: blast email - Leadership Pharmacy Application online
April 13: press release – Council of Past Presidents created
April 14 : Journal to print
April 15: blast email - Rxtra! newsletter
April 18: Journal to mail
April 18: blast email - LAN newsletter
April 18: blast email - Annual Meeting
April 25: blast email - LAN newsletter
April 27: Registration form online – Annual Meeting
April 30: blast email - student newsletter
April - Leadership Pharmacy application online
April - Annual Meeting brochure design & print
April- Leadership Pharmacy brochure to print & mail

May 2008
May 2: blast email - LAN newsletter
May 5: blast email - BOT newsletter
May 5: Annual Meeting registration brochure to mail
May 9: blast email - IPA award press release
May 9: Web posting- IPA awards press release
May 6: blast email - reminder, leadership pharmacy app
May 13: Web posting: Katy’s Kids grant press release
May 15: blast email - Rxtra! Newsletter
May 19: blast email: reminder, Annual Meeting
May 23: blast email: LAN/Session wrap-up
May - Awards booklet design
May - A. Meeting At-A-Glance booklet design

June 2008
June 1 - Journal articles due
June 2 - Awards booklet to print
June 2 - A. Meeting At- A-Glance booklet to print
June 2: blast email - BOT newsletter
June 3: blast email - reminder, Annual Meeting
June 10: Web posting: Past President’s Council
June 19: Web posting: APhA Incentive Grant
June 15: Annual report to print
June 16: blast email - Rxtra! Newsletter
June 29: blast email - Leadership Pharmacy participant’s press release
June 30: blast email - Annual Meeting follow-up survey
June - Annual meeting powerpoint
June- Annual report design
June- JAS journal meeting

July 2008
July 7: blast email - BOT newsletter
July 9: blast email - quarterly IPA calendar of event
July 8: blast email - leadership reunion
July 15: blast email - Rxtra! Newsletter
July- individual award and BOT press release (sent to newspapers)
July- FPN postcards to print
August 2008
August 4: Registration form online – FPN
August 4: blast email - FPN announcement
August 4: Web posting – FPN
August 9: blast email - BOT newsletter
August 14: FPN postcard to mail
August 15: blast email - Rxtra! Newsletter
August 28: blast email - follow up, leadership pharmacy reunion press
release
August 28: Web posting – follow up, leadership pharmacy reunion press
release
August 29: blast email - student newsletter
August - OND Journal meeting

September 2008
September 1: Journal articles due
September 2: blast email - BOT newsletter
September 2: blast email – Fall Pharmacy Nights
September 15: blast email - Rxtra! Newsletter
September 17: blast email - planning IPW
September 30: blast email - student newsletter
September - FPN emails by location
September - IPW materials updated & posted to Web

October 2008
October 3: Journal to print
October 3: blast email – IPW
October 3: blast email to media - IPW
October 6: blast email - BOT newsletter
October 8: blast email - quarterly IPA calendar of Events
October 10: blast email - IPW
October 15: blast email - Rxtra! Newsletter
October 17: blast email - IPW
October 17: Journal to mail
October 24: blast email - IPW follow-up
October - 2009 Membership Drive blast emails/statements
October - FPN emails by location
October – survey following residents meeting

November 2008
November 3: blast email - BOT newsletter
November 4: FPN follow up press release
November 7: Web posting – Call for ASHP delegates
November 10: blast email - Call for ASHP delegates
November 17: blast email - Rxtra! Newsletter
November 20: blast email - Bill Burke Pharmacy Student Leadership Conference
November 20: Journal articles due
November 28: blast email - student newsletter
November - 2009 Membership Drive blast emails & communications
November - 2009 Legislative Day brochure design
November - JFM journal meeting

December 2008
December 1: blast email - BOT newsletter
December 5: blast email - IPF, end of year giving
December 8: blast email - ASHP election ballot
December 12: blast email - Legislative Update
December 12: Legislative Day brochure to print
December 15: blast email - Rxtra! Newsletter
December 16: blast email - Bill Burke Pharmacy Student Leadership Conference
December 19: blast email - student newsletter
December 22: blast email - reminder, ASHP election
December 23: Registration Form online – Legislative Day
December 29: Legislative Day brochure to mail
December - 2009 Membership drive blast emails & communications

** Bolded dates means the communication has been completed.**

								
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