Digital Media Audit by dfe20727

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									Introduction
Creative Cultures has a comprehensive range of products and services available, a combination of which can form the basis of a marketing campaign or
can be used in isolation to enhance specific areas of a campaign. A member of the Creative Cultures team can advise on which products and/or services
would best meet your needs.


Digital Media Audit
The Creative Cultures Digital Media Audit is a detailed report designed to identify a brand or artist’s online presence and position. Creative Cultures
analyse forum and blog discussion, profile social network penetration, and investigate frequently-used search terms to provide a clear picture of the
online profile of a given brand or artist. Recommendations are then provided to help you to advance your online position.

The Digital Media Audit is available as a stand-alone service or as part of a full campaign, where Creative Cultures carry out work to help you achieve
your desired profile.



Digital Asset Creation
Creative Cultures offer the design and build of a range of digital marketing tools, which are available individually, or can be incorporated as part of a
Creative Cultures campaign.
        • Banners
        • Mailing List Form
        • Competition Form
        • Micro Site
        • Social Network Profile Design - Myspace, Facebook, Bebo, Youtube
        • Email Campaign Design
        • Widget



Address: 37 Seymour Terrace / Liverpool / United Kingdom / L3 5PE Tel: +44 (0) 207 100 3254 Fax: +44 (0) 870 495 3590 Email: info@creativecultures.biz   Web: www.creativecultures.biz
Banners
Creative Cultures can design and build e-vert banners, static or animated, for any online purpose.

Click-through banners can be posted on message boards, blogs, Myspace or anywhere that accepts HTML code, and prices include hosting on Creative
Cultures server space and monitoring of banner viewing figures and click-through results to allow monitoring of each posted banner’s performance.

Creative Cultures can also build ad banners for use on websites, as part of advertising campaigns.

Mailing List Form
Creative Cultures offer an HTML mailing list sign-up form which can be added to a variety of websites, including Myspace. Prices include design and
build of a banner to personalise or brand the form, as well as storing the entered addresses.

Competition Form
Running a competition can be a very effective way of increasing your mailing list database. Creative Cultures provide an HTML competition form
which can be added to a variety of websites, including Myspace. Data to be captured can include email addresses, phone numbers and demographic
information such as date of birth, gender and address. Prices include design and build of a banner to personalise or brand the form, as well as storing of
entered data.

Microsite
Separate from, but linking to your main site and/or social networks, a microsite can be an ideal way to draw attention to an individual event, release or
competition.

Creative Cultures offer a microsite designed to reflect your brand, including as standard a competition form, relevant artwork and text information, and
relevant links (e.g. ‘buy now’ click-throughs or links to your website or social network profile). Creative Cultures can also include additional functions on
your microsite, from download links to embedded videos and much more – just get in touch with your requirements.




Address: 37 Seymour Terrace / Liverpool / United Kingdom / L3 5PE Tel: +44 (0) 207 100 3254 Fax: +44 (0) 870 495 3590 Email: info@creativecultures.biz   Web: www.creativecultures.biz
Social Network Profile Design
Social networking sites are no secret, with millions of individuals and brands already using the likes of Myspace, Facebook, Bebo and others on a
regular basis to communicate. Creative Cultures can help you stand out from the crowd with an eye-catching and easy-to-use profile or fan page that
reflects your brand identity. We can build you a new profile from scratch, ensuring that all relevant information is available to your fans, or modify your
existing page to improve the design and content and to maximise user interaction.

Myspace, Facebook, Bebo and YouTube are the most popular social and video networks in the UK at present. Creative Cultures offer design and build
services for all four portals, but can also provide design solutions for any social network.


Myspace
Creative Cultures offer two types of design service for Myspace:
        • A website-style page, replacing standard Myspace layout and functionality with a fully branded custom-built web page
        • A profile using Myspace layout and functionality, ensuring a familiar interface for Myspace users, and a flexible and updatable framework for
          profile admins, fully skinned to match your brand identity


Facebook
Whilst Facebook doesn’t offer the same opportunity for visual branding as other social networks, design and layout is still an important factor in ensuring
your page is uncluttered, spam-free and relevant to your followers. Creative Cultures can determine what content and applications add value for your
brand or artist and improve the user experience of your page.

Bebo
Creative Cultures can skin Bebo pages to match your brand identity, and ensure that your layout and content create an inviting and functional interface
for Bebo users.

YouTube
YouTube channels can be fully skinned to match your brand identity.
In order to carry out social network design, Creative Cultures require login details or admin rights for the profile or page.

Address: 37 Seymour Terrace / Liverpool / United Kingdom / L3 5PE Tel: +44 (0) 207 100 3254 Fax: +44 (0) 870 495 3590 Email: info@creativecultures.biz   Web: www.creativecultures.biz
Email Campaign Design
Email campaigns remain a key component of any marketing campaign. Creative Cultures build eye-catching and user-friendly mail-outs to tie in with
your design identity, consulting on layout and content to encourage your fans or customers to engage with your brand or artist.

Widget
Creative Cultures offer a desktop-based widget design and build service. Widgets are a great way of updating dedicated followers of your brand or artist
with your latest news and content. As the widget is desktop-based, news is delivered directly to fans, without needing them to search out information
themselves. Creative Cultures widgets are customised to your specifications, meaning that you control what information and content can be delivered,
and ensuring an exact match with your branding.




Address: 37 Seymour Terrace / Liverpool / United Kingdom / L3 5PE Tel: +44 (0) 207 100 3254 Fax: +44 (0) 870 495 3590 Email: info@creativecultures.biz   Web: www.creativecultures.biz
Digital Marketing
Creative Cultures use a variety of methods to distribute information about your campaign, always targeting sites relevant to your brand, artist, release
or event.

Forum / Message Board Seeding
Creative Cultures search forums and message boards to find where communities are discussing your brand or artist, or related topics. Where
relevant to the subject or theme of the forum or board, Creative Cultures seed content about your artist, product or brand, encouraging interaction
within the community, generating genuine feedback.

Creative Cultures can, where available, target forums according to geographical location, and can provide international language seeding for
worldwide campaigns.


Social Network Marketing
Creative Cultures use the tools (personal messages, bulletins, updates, blogs etc) within social networks to reach the dedicated followers who have
signed up to your social network page or profile. Each network varies in method of delivery; we use our knowledge of the usage behaviour and
messaging limitations on each network to maximise the spread of your campaign message. We can also seed information on relevant groups set up
within the network to bring your campaign and profile to the attention of potential new fans.

On Myspace, Creative Cultures are also able to grow your database of online followers, by inviting users with interests relevant to your brand or artist
to become your friend.

In order to carry out social network marketing, Creative Cultures require login details or admin rights for the profile or page.




Address: 37 Seymour Terrace / Liverpool / United Kingdom / L3 5PE Tel: +44 (0) 207 100 3254 Fax: +44 (0) 870 495 3590 Email: info@creativecultures.biz   Web: www.creativecultures.biz
Social Network Management
To encourage interaction and return visits from users of your social network page or profile, it is vital that it is administrated regularly. From ensuring any
public comments sections remain spam-free, to filtering out and responding to queries from fans and members of the public, and ensuring that content is
relevant and up-to-date, Creative Cultures can help make your social network the destination of choice for people searching out information about your
brand or artist.

Digital Media Relations
Aligning your brand or artist with certain websites can have a twin effect: increased exposure to appropriate demographics, and an association with
the values and ideals of that site. Creative Cultures identify sites appropriate for your brand or artist, and can pitch for media partnerships and editorial
features, and advise and negotiate advertising deals with a range of social media networks, special interest websites and blogs.

Email Campaign Management
Creative Cultures are able to deliver and maintain your email campaign, helping you to maximise impact and encourage engagement with your fans or
customers. From advising on subject titles and purging invalid addresses from your mailing list, to monitoring statistical data about individual mail-outs,
Creative Cultures can help you reach your database as effectively as possible.

If you wish to spread your message beyond your existing mailing list, Creative Cultures can also consult upon gaining access to outsource databases to
suit your target demographic and budget.

For more information or to discuss your project please contact the Creative Cultures team on 0207 100 3254 or email info@creativecultures.biz




Address: 37 Seymour Terrace / Liverpool / United Kingdom / L3 5PE Tel: +44 (0) 207 100 3254 Fax: +44 (0) 870 495 3590 Email: info@creativecultures.biz   Web: www.creativecultures.biz

								
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