gis_and_location by hmharky

VIEWS: 557 PAGES: 12

									GIS and Location Services on the Web
Internet Map Server Solutions for Application Service Providers An ESRI White Paper • June 2000

ESRI 380 New York St., Redlands, CA 92373-8100, USA • TEL 909-793-2853 • FAX 909-793-5953 • E-MAIL info@esri.com • WEB www.esri.com

Copyright © 2000 Environmental Systems Research Institute, Inc. All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Environmental Systems Research Institute, Inc. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as expressly permitted in writing by Environmental Systems Research Institute, Inc. All requests should be sent to Attention: Contracts Manager, Environmental Systems Research Institute, Inc., 380 New York Street, Redlands, CA 92373-8100, USA. The information contained in this document is subject to change without notice. U.S. GOVERNMENT RESTRICTED/LIMITED RIGHTS Any software, documentation, and/or data delivered hereunder is subject to the terms of the License Agreement. In no event shall the U.S. Government acquire greater than RESTRICTED/LIMITED RIGHTS. At a minimum, use, duplication, or disclosure by the U.S. Government is subject to restrictions as set forth in FAR §52.227-14 Alternates I, II, and III (JUN 1987); FAR §52.227-19 (JUN 1987) and/or FAR §12.211/12.212 (Commercial Technical Data/Computer Software); and DFARS §252.227-7015 (NOV 1995) (Technical Data) and/or DFARS §227.7202 (Computer Software), as applicable. Contractor/Manufacturer is Environmental Systems Research Institute, Inc., 380 New York Street, Redlands, CA 92373-8100, USA. ESRI, ARC/INFO, ArcCAD, ArcView, BusinessMAP, MapObjects, PC ARC/INFO, SDE, and the ESRI globe logo are trademarks of Environmental Systems Research Institute, Inc., registered in the United States and certain other countries; registration is pending in the European Community. 3D Analyst, ADF, ARC COGO, the ARC COGO logo, ARC GRID, the ARC GRID logo, ArcInfo, the ArcInfo logo, the ARC/INFO logo, AML, ARC NETWORK, the ARC NETWORK logo, ArcNews, ARC TIN, the ARC TIN logo, ArcInfo LIBRARIAN, ArcInfo—Professional GIS, ArcInfo—The World's GIS, ArcAtlas, the ArcAtlas logo, the ArcCAD logo, the ArcCAD WorkBench logo, ArcCatalog, the ArcData logo, the ArcData Online logo, ARCEDIT, the ARCEDIT logo, ArcEurope, ArcExplorer, the ArcExplorer logo, ArcExpress, the ArcExpress logo, ArcFM, the ArcFM logo, the ArcFM Viewer logo, ArcGIS, ArcIMS, the ArcIMS logo, ArcLogistics, the ArcLogistics Route logo, ArcMap, ArcObjects, ArcPad, the ArcPad logo, ARCPLOT, the ARCPLOT logo, ArcPress, the ArcPress logo, the ArcPress for ArcView logo, ArcScan, the ArcScan logo, ArcScene, the ArcScene logo, ArcSchool, ArcSDE, the ArcSDE logo, the ArcSDE CAD Client logo, ArcSdl, ArcStorm, the ArcStorm logo, ArcSurvey, ArcToolbox, ArcTools, the ArcTools logo, ArcUSA, the ArcUSA logo, ArcUser, the ArcView GIS logo, the ArcView 3D Analyst logo, the ArcView Business Analyst logo, the ArcView Data Publisher logo, the ArcView Image Analysis logo, the ArcView Internet Map Server logo, the ArcView Network Analyst logo, the ArcView Spatial Analyst logo, the ArcView StreetMap logo, the ArcView StreetMap 2000 logo, the ArcView Tracking Analyst logo, ArcVoyager, ArcWorld, the ArcWorld logo, Atlas GIS, the Atlas GIS logo, AtlasWare, Avenue, the Avenue logo, the BusinessMAP logo, DAK, the DAK logo, DATABASE INTEGRATOR, DBI Kit, the Digital Chart of the World logo, the ESRI corporate logo, the ESRI Data logo, the ESRI PRESS logo, ESRI—Team GIS, ESRI—The GIS People, FormEdit, Geographic Design System, Geography Matters, GIS Day, the GIS Day logo, GIS by ESRI, GIS for Everyone, GISData Server, InsiteMAP, MapBeans, MapCafé, the MapCafé logo, the MapObjects logo, the MapObjects Internet Map Server logo, ModelBuilder, NetEngine, the NetEngine logo, the PC ARC/INFO logo, PC ARCEDIT, PC ARCPLOT, PC ARCSHELL, PC DATA CONVERSION, PC NETWORK, PC OVERLAY, PC STARTER KIT, PC TABLES, the Production Line Tool Set logo, RouteMAP, the RouteMAP logo, the RouteMAP IMS logo, Spatial Database Engine, the SDE logo, SML, StreetMap, TABLES, The World's Leading Desktop GIS, Water Writes, and Your Personal Geographic Information System are trademarks; and ArcData, ArcOpen, ArcQuest, ArcWatch, ArcWeb, Rent-a-Tech, @esri.com, and www.esri.com are service marks of Environmental Systems Research Institute, Inc. The names of other companies and products herein are trademarks or registered trademarks of their respective trademark owners.

J-8489

GIS and Location Services on the Web
Internet Map Server Solutions for Application Service Providers

An ESRI White Paper
Contents Introduction....................................................................................... Benefits of Publishing Maps on the Web ........................................... What Can an ASP Do with IMS Technology? ................................... What Is Geocoding? .......................................................................... What Data Can Be Served Online, and Where Does the Data Come From?.............................................................................................. Letting Customers Create Custom Maps Online ................................ Internet Routing, Brick and Mortar, and Click and Brick Site Locating .......................................................................................... What Is Spatial Analysis, and How Does It Work Online?................. Examples .......................................................................................... Realtor.com ................................................................................. Nursing Home INFO ................................................................... The Geography Network and How ASPs Can Benefit ....................... Communicating Geographic Data via the Web .................................. Page 1 2 2 2 3 3 3 4 5 5 6 7 7

ESRI White Paper

i

J-8489

GIS and Location Services on the Web
Internet Map Server Solutions for Application Service Providers
Introduction The Internet has quickly become the standard choice for communication and dissemination of information. With organizations wanting to reach more people with their information, data, and services the need for serving and distributing data and analysis results is greater than ever, generating a need for geographic information system (GIS) technology on the Internet. Serving maps and geographic data online with ESRI's Internet Map Server (IMS) solutions gives application service providers (ASPs) the ability to offer the mapping and data services organizations demand. By hosting such services as customer address geocoding, territory mapping, demographic mapping, spatial analysis, routing, store locating, and more, ASPs will be able to help organizations provide visualization and analytical tools and disseminate spatial information such as property locations, land records, and routing and logistic management quickly and cost effectively using the Internet or Intranet.

ESRI White Paper

GIS and Location Services on the Web
J-8489

Benefits of Publishing Maps on the Web

By thinking and working geographically, professionals in every field have discovered the advantages of using maps for decision support. With easy-to-use Web browsers, GIS on the Internet provides a much more dynamic tool than a static map display. By providing mapping and spatial services you supply the demand and do so cost effectively. Organizations will save money by having ASPs develop and maintain their online maps. It may even improve customer service since your servers likely can handle overflow and heavy Web traffic.

What Can an ASP Do with IMS Technology?

There are many GIS-related services that an ASP can provide using ESRI® IMS technology. Examples include point-to-point routing; assisting local government agencies to open up their databases to the public; serving regional maps of where Web visitors can perform custom spatial queries or add demographic, crime, traffic, environmental, health, and other data; and performing more sophisticated spatial analyses and geoprocessing. The fact is, serving data and maps online is in demand. The opportunities for an ASP to provide mapping and GIS services online to various organizations are vast and the possibilities are endless. Services ASPs can provide include Geocoding and address matching Mapping Demographic analysis Find nearest Point-to-point routing and driving directions Spatial analysis Geoprocessing Letting Web visitors create custom maps

What Is Geocoding?

Geocoding is matching an address to a latitude and longitude (x,y) coordinate. In other words it is a way of getting a list of street addresses into a GIS so you can see where they are on a map. The GIS matches the street name and number from the list to the same street name and range of address numbers on the map. It figures out where along the street the specific address number is and then assigns a geographic coordinate to the address so it can be displayed on the map as a point.

June 2000

2

GIS and Location Services on the Web
J-8489

What Data Can Be Served Online, and Where Does the Data Come From?

In most cases, the address information is already in a computer database: homeowner information, taxpayer records, customer records, an organization's members, purchased lists, and so on. Usually these addresses need geographic coordinates assigned to them. ESRI's GIS technology within the Internet Map Server software will automatically perform address matching on the fly, quickly and easily. The ASP can geocode a customer's address files or provide data such as business listings from a third party vendor and plot them on a map online for a client who has selected a specific region to investigate. The types of data that can be served online are virtually unlimited. Aerial photography, infrared and satellite images, parcel data, land use and zoning maps, real estate transactions and home prices, pictures, household information, demographic data, crime statistics, traffic counts, soil erosion information, topographic images, global positioning system (GPS) data of stationary and moving objects, and much more can all be viewed on a map that gets served over the Internet.

Letting Customers Create Custom Maps Online

The power of the Internet is its ability to let many users interact with each other and with data and applications at their will. IMS technology allows you to deliver interactive content that users can manipulate on the fly according to specific queries the users request. For example, the Massachusetts Electronic Atlas lets users select data and control the geographic area to be displayed (State-wide down to the town level). Users can look at median household incomes, population, or more specific information displayed geographically online. ASPs can provide many GIS and mapping services online to organizations from local and state governments to small business and corporate entities such as national commercial real estate companies who wish to provide their clients a great deal of information about a site, its surroundings, and even routes to get from one brick and mortar site to another before leaving their office. Citizens can look up tax, parcel, and zoning information; report potholes, streetlight outages, or where streets will be closed due to construction; and determine alternate routes to take, all from the GIS services delivered by an ASP.

Internet Routing and Site Locating

Mapping and routing on the Internet is a growing field. Many companies are still transitioning to the brave new world of e-commerce, and many fear the impact and cannibalization effect it will have on their brick and mortar locations. Many retail businesses are not yet fully equipped for high traffic e-commerce, and many shoppers still prefer to shop at a store where they can try on clothing and sample products before buying. However, many businesses realize the need to have a presence on the Web. These companies would certainly benefit from a service that helped route their customers from their Web site to their store sites. Using ESRI IMS technology, an ASP can provide a database search for the nearest store to a person's address, ZIP Code, or even area code. The Web visitor enters their address and asks for the closest store within any number of miles. The GIS engine behind the IMS performs a spatial query for all points within a given radius to the customer's address

ESRI White Paper

3

GIS and Location Services on the Web
J-8489

and returns the nearest store, a map of the area, and even point-to-point driving directions. A cigar manufacturer has this type of application on its Web site. To see it in action, please visit www.mycigarbox.com, or go to www.wrcog.cog.ca.us and click on Used Oil Recycling Centers.

What Is Spatial Analysis, and How Does It Work Online?

Spatial analysis is the study of the locations and shapes of geographic features and the relationships between them. For example, an ASP can host area maps of restaurants and points of interest for a city, metropolitan area, or state visitor bureau. A person visiting the city can go online from their hotel room and visit the city's Web site. They can request a list of medium-priced restaurants within one mile of the hotel address. The ASP server performs a spatial analysis of the request, the point of origin and the distance, and all the medium-priced restaurants within that radius and returns a map of the area with the restaurants plotted. The visitor can then get driving directions based on the street network. Another example of when an ASP could serve data for spatial analysis is when using the Web to find a new home in an area. The Web visitor enters the address or ZIP Code and gets a map of the area. Then they can add layers of data such as elementary schools within two miles of the address or within the ZIP Code. Next, they could add a traffic data layer or crime index layer to see if their children could walk to school safely.

June 2000

4

GIS and Location Services on the Web
J-8489

Examples Realtor.com
Realtor.com (www.realtor.com) uses Internet mapping to help people quickly and conveniently search and map the site's 1.2 million property listings. An ASP can provide services for real estate organizations, serving maps, geocoding the home listings, and providing various data for spatial analysis such as crime, traffic, demographics, and schools. A person surfing the Internet in search of available homes for sale can enter a ZIP Code on a Web site and the site can then send a request to the ASP, whose server will do a spatial query on the ZIP Code of choice, locate all the homes for sale within the geographic region, and perhaps rank the available homes in order of safest neighborhoods, demographics, or some other qualifier that the user requests. The ASP then returns the results to the company's Web page and the end user sees the listings and the maps of the areas on their browser.

ESRI White Paper

5

GIS and Location Services on the Web
J-8489

Nursing Home INFO

Choosing the right nursing home can be challenging, both mentally and geographically. Nursing Home INFO (www.nursinghomeinfo.com) helps people locate the right care center via the Internet. When a person visits the Nursing Home INFO Web site to search for a facility they can enter their city and state and quickly view a map with all the nursing homes in the area plotted on it. Perhaps a Web visitor wants to find a nursing home that is within five miles of their relative. An ASP can serve the maps and data that a user would request and return a list of nursing home information and generate a map. Using additional ESRI IMS technology can add routing functionality to the site or service provider's site. This is a tremendous opportunity for an ASP to host data, maps, and routing functionality for clients like Nursing Home INFO.

June 2000

6

GIS and Location Services on the Web
J-8489

The Geography Network and How ASPs Can Benefit

The Geography Network is a global community of organizations, both commercial and governmental, that are providing mapping and geographic services over the Internet. These services are typically provided using ESRI IMS and data management technology. Mapping services are available from many of the world’s leading data providers and include content such as U.S. street maps, U.S. aerial imagery, U.S. demographic maps, European street maps, world ecoregions, and world satellite imagery. Geoservices include tools such as address matching, gazetteer searching, network routing, spatial analysis, and dynamic mapping. The mapping and geoservices are intended for use by Web users, GIS users, and solutions providers. Web users can access the content through Web sites, such as Realtor.com or the National Geographic Map Machine (www.nationalgeographic.com/maps), to view maps for their area of interest. GIS users can access the content using GIS technology, such as ArcExplorer™ or ArcView® GIS software, to integrate with their local GIS data content. Solution providers can access the mapping and geoservices to build custom solutions for business and consumer uses. The Geography Network is a rich source of geographic content and tools for ASPs. Organizations interested in providing ASP services can leverage the mapping and geoservices available through the Network to build or package custom solutions for their customers. The Geography Network provides the infrastructure, in both content and technology, on which ASP services can be provided. For more information on the Geography Network, you may visit www.geographynetwork.com.

Communicating Geographic Data via the Web

Whether purchasing a house, siting a new business, finding the location of a community service, or determining the best route through traffic, thinking and working geographically dramatically improve the decision making process. Providing GIS online is a tremendous opportunity for ASPs to provide a service that will empower individuals and organizations to generate maps, integrate information, visualize scenarios, present powerful ideas, and develop effective solutions. For more than thirty years, ESRI has maintained its role as the world leader in GIS based on its research commitment to develop cutting-edge technologies. ESRI was the first to launch GIS on the World Wide Web. Consistently, ESRI has proven the value of using GIS technology to make better decisions. Now ESRI wants to empower you to use Internet or Intranet mapping as a powerful service on the Web. ESRI's ArcIMS™ software is a powerful software tool that allows organizations to serve dynamic maps and data on the Web. ArcIMS is the first Internet mapping solution built specifically for the Internet that lets you serve a world of data online, while allowing users around the world to integrate their own data and interactively share geographic knowledge.

ESRI White Paper

7

For more than 30 years ESRI has been helping people manage and analyze geographic information. ESRI offers a framework for implementing GIS in any organization with a seamless link from personal GIS on the desktop to enterprisewide GIS client/server and data management systems. ESRI GIS solutions are flexible and can be customized to meet the needs of our users. ESRI is a full-service GIS company, ready to help you begin, grow, and build success with GIS.

Corporate
ESRI 380 New York Street Redlands, California 92373-8100, USA Telephone: 909-793-2853 Fax: 909-793-5953 For more information call ESRI or your local reseller at ESRI–Olympia 360-754-4727

Regional Offices
ESRI–Minneapolis 651-454-0600 ESRI–St. Louis 636-949-6620 ESRI–Philadelphia 610-337-8380 ESRI–Boston 978-777-4543

1-800-447-9778
(1-800-GIS-XPRT) Send e-mail inquiries to info@esri.com Visit ESRI’s Web page at ESRI–California 909-793-2853 ext. 1-1906 ESRI–Denver 303-449-7779

ESRI–Washington, D.C. 703-506-9515 ESRI–Charlotte 704-541-9810

www.esri.com

ESRI–San Antonio 210-499-1044

International Offices
Outside the United States, contact your local ESRI distributor. For the number of your distributor, call ESRI at 909-793-2853, ext. 1-1235, or visit our Web site at www.esri.com/international Australia 61-89-242-1005 Belgium/Luxembourg 32-2-460-7480 Canada 416-441-6035 France 33-1-46-23-6060 Germany and Switzerland 49-8166-677-0 41-1-360-2460 Hong Kong 852-2730-6883 Hungary 361-428-8040 India 91-11-620-3802 Italy 3906-406-96-1 Korea 82-2-571-3161 Netherlands 31-10-217-0700 Poland 48-22-825-9836 Romania 40-1-231-13-81 Singapore/Malaysia/Indonesia 65-742-8622 Spain 34-91-559-4375 Sweden 46-23-84090 Thailand 66-2-678-0707 United Kingdom 44-1296-745-500 Venezuela 58-2-285-1134

No. GS-35F-5086H Place ESRI business partner or distributor address here. Printed in USA


								
To top