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Types of Trademarks TM (Trademark) commonly known as &quot;brand&quot; (Brand), are added to the manufacturer or distributor of goods on the signs. General by the name brand (Name), term (Term), sign (Sign), symbol (Symbol), design (Design) or their combination form. Trademarks used to distinguish a business to sell products and companies competing to sell similar products. Text mark The so-called &quot;word mark&quot; refers to the text only constitute trademarks, including the Chinese characters and minority characters, foreign languages, and Arabic or in various combinations of the trademark characters Word mark now more prevalent in countries around the world to use. Characterized by relatively simple, easy title, the meaning of some words that some can produce the commodity buyers a sense of closeness. Such as &quot;Snow&quot; brand, used in beverage goods, give people a kind of cool, clean this sense; &quot;Seagull&quot;, &quot;Merlot&quot; and other trademarks, daily necessities and clothing products in use, will give people an easy , comfortable, joyous feeling. Text trademarks are trademarks using the name and business name signature abbreviations. This mark can the owner of the mark to deepen the impression that their products directly to the producer or operator to establish a corporate image. Such as &quot;Wuliangye&quot; scissors, scissors is Wuliangye production plants; &quot;Shen steam made&quot; car engine, car engine factory in Shenyang production; &quot;Shengxi Fu&quot; hat, is Shengxi Fu shop business. Have to figure mark. Such as &quot;555&quot;, &quot;414&quot;, &quot;999&quot;, etc., such a mark though not necessarily mean, however, is characterized by unconventional, unique, have gradually recognized by some people, good results can also be received . However, the word mark also has its shortcomings, is being affected by ethnic, geographical boundaries. Such as Chinese trademarks abroad is not easy to identify. Similarly, the foreign trademark in China is not easy to identify. Ethnic languages are also suffering from a certain geographical limitations; Therefore, while the use of ethnic languages in general need to add additional text description for the recognition. Graphic mark The so-called graphics Trademark is a trademark only graphical form. This trademark colorful, ever-changing, can use a variety of animals, plants and geometric shapes and other graphic form. Graphic characteristics of the mark is more intuitive, artistic, strong, and full of appeal. There is also a feature of graphical trademark, is not subject to language restrictions, regardless of which people speak what language can generally be read, some saw the name can be exhaled, and some even if you can not address the name, it can give people to stay under the deep impression. ?¡¾¡¿ Mark mark mark mark mark is a graphic, is a simple to use a trademark symbol constitutes a pattern. Mark mark is characterized by a strong symbol. ?Trademarks¡¿ ¡¾geometry is more abstract geometric graphics trademark constitutes trademark, trade marks and marks similar. ?Graphic trademark¡¿ ¡¾natural so-called natural graphics trademarks, are people, animals and plants, natural landscapes and other natural objects are composed of images for the graphic trademarks. Some kind photos, while others are processed and refined, and general approach to deal with the hyperbole, etc. posed by natural graphical trademarks. ?Trademarks¡¿ ¡¾neutral neutral mark is not the meaning of trademark, trademark symbol graphics similar; Chinese characters and foreign trademarks, graphics and signs similar to trademarks; Chinese characters and foreign languages transliteration approximation. Although there is no meaning of this mark, but not easy to be confused with the trademark of others more easily allowed to register, call up the text they are more modern. Many companies now use this trademark. Combination mark A trademark is a combination of two or more components from the combined form of the trademark, also known as the composite mark. If a trademark of graphic combined with horse text, and some called the &quot;army horse,&quot; and some called &quot;Pegasus&quot;, and some are called &quot;horses&quot; and other, even in the identification and description at the same time made it more deepened, but also more contagious. Some also to Chinese characters, foreign language and Arabic numerals with a trademark combination, represent different meanings. ? ¡¾¡¿ Service mark service mark is used to distinguish services with other similar signs, such as aviation, tour guides, insurance and finance, telecommunications, hotels, television stations and other units to use the logo, is the service mark. ? ¡¾Sales¡¿ business trademark or trademark is the production operator to a specific logo or business name or business used in their manufacture of goods of the trademark. Some people call this mark the &quot;factory&quot;, and &quot;shop standard&quot; or &quot;Division standard.&quot; ¡¾Manufacture¡¿ manufacturing trademark trademark trademark, also known as industrial, manufacturing marks, sometimes as the main standard use of trademarks or works. Manufacturing trademarks in China is the most common is the use of the main forms of business. This mark is characterized by prominent corporate image, not only to distinguish between other producers, but also help create brand and enhance consumer trust. ¡¾Sales¡¿ sales mark mark mark also known as business, marketing trademark, that the seller said he sold the goods to the use of the trademark. If Shengxi Fu hat shop &quot;Shengxi Fu&quot;, Liaoning Cereals, Oils Import and Export Corporation&#39;s &quot;Plum&quot; trademark was sold mark. Sellers use sales mark, not the producer of the mark in the publicity, but advocates of their own trademarks, it is a good business reputation of the operators was to expand sales. ¡¾¡¿ Advertising of trademark trademarks trademark devoted to advertising. ¡¿ ¡¾Individual personal trademark is a trademark of wholesalers and retailers do not use the product manufacturer&#39;s trademark, but only to use their own trademarks. If the market in Liaoning Province Ci Yutuo clothing wholesalers, in order to distribute their own goods and distinguish the goods of others, do not use the garment processing base his or dealer mark, but use their own surname Wang, Li Moumou and other trademarks. Collective mark Collective mark is a collective organization (such as cooperatives, associations, unions, etc.) for registration of trademarks. Ownership are owned collectively by the group members enjoyment. Group members needed to develop the rules to use the conditions, rights and obligations. More questions on the collective mark ... Well-known trademarks Well-known trademark is a high profile, well-known trademarks. In accordance with the provisions of international treaties, subject to well-known trademarks recognized national trademark authorities. The People&#39;s Republic of China first found the well-known trademark of &quot;Xia Fei&quot;, &quot;Phoenix&quot;, etc. 10. ¡¿ ¡¾Famous trademark is a more well-known famous trademarks are trademarks. It is not international technical term, to the provincial level in China have been named honorary. Defensive trademark Defensive trademark is the trademark owner will be similar goods in the non-registration of their trademarks in order to expand its scope of protection is generally more well-known trademark to take this approach. ¡¾¡¿ United Brands United Brands is the trademark owner the same or similar goods in the same registration number of the same or similar trademarks, some text similar to, some graphic approximation. This trademark registration may not have used, and their purpose is to prevent others from counterfeiting or register to more effectively protect their trademarks. ¡¾Standby¡¿ spare trademark trademark trademark, also known as storage, refer to the same time or separately in the same goods or similar goods registered several trademarks, registered does not necessarily immediately after use, but first be stored, and if necessary, re-use. Registered trademark spare, from the trademark strategy point of view, there are three considerations: First, although no production of a commodity, but when put into operation, they can use in time, but will not affect sales; second is to ensure that brand name reputation, once as a kinds of reasons, the quality of the goods fail, they can use the alternate logo (the so-called vice standard) being replaced; Third, if smashed brands, trademarks can be promptly put on standby. Trademarks¡¿ ¡¾Grade level refers to the quality of goods, specifications, different grades of a trademark used on goods of the same or different trademarks. Although some of the same name this mark, but the graphics or text in different fonts, some of the graphic the same, but in order to facilitate the distinction between the quality of different products, but in different colors, different paper, different printing technologies or other signs for distinction, while others different trade names or graphics to distinguish. Such as: Shenyang Brewery trademark is to distinguish different levels, it said rating mark. ¡¾Unit¡¿ set set mark set mark means the kind of products, due to variety, size, grade, price differences, in order to distinguish the use of several trademarks, and to this set as a group of several trademark applications for registration of a proposed trademark. Group Sets trademarks and trademarks levels are similar. ¡¾¡¿ Clan clan trademark trademark trademark is some basis then it combined a variety of text or graphics, use of various products in the same company&#39;s trademark, also known as &quot;derived trademarks.&quot; Such as the Kodak company &quot;KOBAK&quot; trademark for the foundation and create derived &quot;KOBACHROME&quot;, &quot;KOBAGRAPH&quot;, &quot;KOBASCOPE&quot; and other marks, are trademarks of relatives. Certification Marks Also known as the guarantee mark. Generally in the international application for registration by an association, the association of the trademark quality of goods, raw materials, manufacturing methods and other characteristics of a testing capacity and to ensure for its quality. Use the guarantee mark, recognized by the Association to use the mark must be met to ensure product specifications and other criteria. This mark can also be used to serve the project, that the characteristics of a service. Currently, the United States, Britain and other 20 countries which have specific legal requirements. Such as: The People&#39;s Republic of China Ministry of Agriculture registered &quot;green food&quot; is a certification mark. Trademarks¡¿ ¡¾double double mark is the same kind of goods and services at the same time using two or more of the trademark. It is not strictly for a type of trademark only in the objective reality of a term in it. There are many reasons they occur: ?First, enterprises may use the registered trademark, but very significant, often used for products from the individual name, and highlight the use of the passage of time, this alias created a brand, it also naturally called as a trademark. This creates a double mark. &quot;Boom&quot; brand &quot;Chrysanthemum&quot; is a case of beer, ? Second, manufacturers use a registered trademark, commercial enterprises also registered a trademark, using the two trademarks. &quot;Great Wall&quot; brand &quot;Fen&quot; Wine is one example, the &quot;Great Wall&quot; is the trademark of a foreign trade company, the &quot;fen&quot; word is a trademark of manufacturer. ? Third, enterprises using both the total mark (on behalf of corporate image) and the product labeling (the usage of the image). &quot;Contac&quot; flu drug release capsules date is highlighted use the &quot;Contac&quot; trademark, at the same time using the &quot;SKSF&quot; trademark (total mark) and &quot;CONTAC&quot; trademark. ? Fourth, two words are registered trademarks, and use by consumers. Such as trademarks by Chinese beverage &quot;Coca-Cola&quot; and foreign &quot;COCACOLA&quot; is an example. ¡¾¡¿ To notes compiled audio mark a group of music or a particular sound as a trademark or service mark that is sound. If a record company to use the United States notes compiled into a set of 11 pieces, throw it in their system at the beginning of the sale of the tapes, as a sign of recognition of their goods. The audio company dedicated to protect its right to prevent others from using, copying, and the application for registration. Sound trademark is currently only a few countries in the United States and other recognition. Scent marks¡¿ ¡¾scent marks is to distinguish a particular odor as different products and different services of the trademark. Currently, such a mark is recognized only in the individual countries it is a trademark. ¡¾¡¿ To three-dimensional objects three-dimensional mark as a trademark for the three-dimensional trade mark trademark. Such as special packaging, containers of distinguishing the three-dimensional material. Trademarks¡¿ ¡¾xenon atoms is a chemical element xenon, the U.S. International Business Machines Corporation and the two researchers Tangaigele Ren Ai Shiwei xenon atoms to design a &quot;IBM&quot; mark, its length is only 660 billion to one inch, is trademarks of the world&#39;s smallest. Trademarks of the trademark shall be xenon atoms. ¡¾R¡¿ by whether or not the exclusive right to classify a registered trademark and unregistered trademarks. Where the governing body by the trademark registered trademarks are protected by law and shall enjoy the rights and interests, get trademark rights (including property rights, trademark rights only. Does not include personal rights. That is only right to use the trademark. Transfer of rights, inheritance rights, do not include trademark designers publication rights and authorship. The other two main elements of intellectual property. such as patents and copyright are included in personal rights and property rights). Unregistered trade mark can also be used. ¡¾No¡¿ primary trademark for some reason, the registered trademark does not exist, the trademark shall be no primary trademarks.
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