The rise of the new e-commerce apparel sales: online shopping into the habit of It is understood that the water has been tested intelligent e-commerce has been more than 10 apparel brands, but most of the major apparel company&#39;s network marketing or to sell inventory based, to really launch or a small number of new direct because of Internet and traditional channels seem to have between a subtle contradiction. PT37 Network CEO Zong Jian, said in an interview, intelligent e-commerce network marketing of the biggest advantages is to reduce the circulation directly to benefit the consumer, and if done so Brand clothing dealer profit agency that space ceases to exist, Therefore, the traditional sales channels for Internet sales is bound to have impact, therefore, whether loaded or adult clothing following the same path a little difficult when the meaning of, and is the traditional channels to do the harder the better brands, the emergence of intelligent e-business logo Internet sales of new forces in our country rise. ? A new generation of online shopping has become a habit to shop Speaking of e-commerce, people first thought is that online shopping, followed by the thought was cheap. In recent years, the information explosion will be a new thing and pushed to the cusp of industry. Realize new business opportunities, many new name brand enterprises have accelerated, &quot;OCS&quot;, and targeting &quot;otaku house female&quot; family. As long ago, the famous brand jeans leisure Jack Jones formed a strategic partnership with Taobao, Taobao Mall at the opening of its flagship store the only online. Eyes on China in addition to the rapid development of online shopping market, clean up counterfeit goods Repeated this international giant is also an important reason to enter the online shopping. New brand like this, the pressure of long-established natural self-evident. Into the 21st century, clothing brand into e-commerce line of sight, people are e-commerce sales model and therefore this enormous market space. In any event, online shopping has become a new generation, 80, 90, after their habit of shopping. And this is a geometric growth rate of consumers increases several times, the market space is difficult to calculate. After the press around 80 parents, the selection of children clothing daily use of network platform when few, their starting point is also inexpensive, which is actually to build brand clothing brought the network channel is a recessive disorder. Because online shopping is also a Mental situation is &quot;cheap&quot;, without this advantage, for many people, they will not choose your product, and network advantages compared with traditional channels than &quot;cheap&quot; in Another advantage of the &quot;easy&quot; brand clothing for many purposes it is easier. Moreover, the net purchase of another company can not be used to make traditional clothing is the issue of product quality and after-sales service, if the traditional garment of the defective product rate is one ten thousandth of the normal operator, then enter the network marketing company that is a can cause crisis numbers. For face to face sales, sales staff and the apology to appease the discontent of consumers can be eased, but if the net purchase of defective goods, consumers get angry it is difficult to be calm, and the population is habitual use of the network to vent their anger, one ten thousandth of the network due to dissatisfaction and complaints on the flying, so this one is easy to understand the traditional clothing of the figures, the company may bring a public relations crisis for the company to bring great crisis of confidence, and after-sales service will become part of Internet sales should not be underestimated. All of these many factors to the traditional clothing enterprises to enter the network marketing platform creates barriers to sales of real access to the network less of a small garment enterprises. ? PT37 intelligent e-commerce information site turned out to PT37 Network CEO, said Chen Chung-building, search engine, WEB2.0 the emergence of such technologies and applications, greatly facilitate the production of information on the Internet speed and velocity, the explosive growth of information presented. Same time the global Internet information can be quickly obtained, which further broaden the content of user access to the Internet on the scope and selection, how the big the Hulian Wang container finding what they need fast and accurate content, consumers have not met any simple Wen Zi search services. Demand innovation birth in 2009, in the second half, intelligent search, social search are promoting. Peking University joint effort to build our company a global leader in intelligent e-commerce trading portal of information of public incubator PT37, making personal / business anytime, anywhere, blossoms freely for business management information and market e-commerce information, Ideological and synchronization transaction. For the clothing brand, the network is indeed a discounted sales platform, and the wholesale apparel sales network is the future of the brand new growth point, but if the network truly a conduit to play brand clothing brand can really still need to understand the network channels and traditional channels of differences, and carefully carry out all the preparations. PT37 Web e center will purchase the limited commercial space entities in infinite space and network integration, forming technology, network, information technology, digital, distance, e-commerce, three-dimensional marketing platform. PT37 net buyers and sellers can purchase center e anywhere, the network still blossoms free trade, exchanges and other activities, to fully tap the physical mall, shops dimensional value; and regional cooperation in the establishment of the National 3700 37 000 experiential distribution center comprehensive distribution of business products. PT37 e-procurement center network entities will be limited commercial space and network integration of infinite space, forming technology, network, information technology, digital, distance, e-commerce, three-dimensional marketing platform. Buyers and sellers at any time, the network still blossoms free trade, exchanges and other activities, to fully tap the entity shop, shops for three-dimensional value. The adoption of PT37 this platform without re-invested garment enterprises and logistics service system architecture, you can link directly across the retail and end-user access to industry information, market trends and data analysis services. The first is easier to open up domestic and international markets. By PT37 geographical differences can be ruled out, simplify sales processes and improve marketing efficiency to achieve the solution inter-provincial, cross-order problems. Second, reduce costs, improve management efficiency. In the traditional business model, the manufacturer often top-down control of the hierarchically organized structure to ensure that enterprises of the production and operation activities carried out in an orderly manner, this organizational structure emphasized specialization, order delivery, strict hierarchy. Network by the end of PT37 &#39;salesman flying&#39;, &#39;buyer run everywhere&#39; and so consistent operating practices, ultimately leading to the standardization of business process reengineering, improve production, management and service levels, create more business opportunities, e-commerce platform for enterprises to achieve profitability . &quot;Third, PT37 net realized the e procurement centers achieve legitimate concern, purchase inventory, deposit protection, distribution logistics, return service, contract taxes, marketing costs, fears of new goods, worried about the training, worry about billing and ten other&quot; 0 &quot;risk join. PT37 network cracked the current fake e-commerce industry get together, lack credibility, serious tax evasion, inefficient, unfair competition predicament equal to e + business + industry a new concept of operations, to production, consumption, investment, venture a number of combination of online and offline can be combined with actual situation of the shopping platform. PT37 for the online shopping market to create a transparent, honest, fair and open trading platform, thereby affecting people&#39;s shopping habits, to promote the line market and the production and distribution chain transparent and honest. Fourth, optimize the corporate image, increase brand awareness. garment brand equivalent of the second business card. the current number of China&#39;s 338 million online users, if a good use of e-commerce platform can be extremely fast increase business visibility. ? Internet sales to achieve a new growth point View of the current e-commerce enterprises have set foot in order to achieve sales of new growth, the brand started using the network, in a variety of websites set up the status of online flagship store, he said, breaking the constraints of time, network marketing and product display restrictions, site can be displayed thousands of models of goods, is a traditional store of more than 10 times the full scale shows the advantages of network marketing. China&#39;s vast territory, north or winter when the south is the blossom. This feature makes the original in the store only had 2 months of merchantability of goods, there are sites in the network marketing of merchantability 4 months period, it shall be to achieve a single sale of goods on a larger scale. Shenzhen University, Professor Wang Xinmin that the international financial crisis, many garment exports blocked, and then turned to the domestic market. In this context, PT37 intelligent e-commerce portal of information transactions occurred on the development of the network brand, application network retail, foreign trade enterprises to upgrade and expand the domestic market, a powerful weapon, which is the traditional garment manufacturing innovative shortcut to upgrade the brand . At the same time, he suggested, could be concerned about the development of the retail network marketing website analysis system, which features the brand&#39;s retail network to conduct in-depth analysis of enterprise commodity management for retail decision-making, product development, to provide first-hand market information. In addition, when talking about a good grasp of enterprises to enter the network marketing online and offline consumer groups with different issues, he believes that online shopping sites, for clothing, technology, while important, but not the first. The key is to understand the consumer, to grasp customer needs, through services to win consumers. In the process, PT37 net e with traditional retail purchase center differential is realized to achieve the membership shopping, the new model, national chain, retail network can establish a good interaction with the consumer, which makes customer relationship management system important. In addition, apparel online shopping site also build networks to promote, network management, the competitiveness of goods so that consumers know that site, favorite sites, and thus inseparable from the site. ? ?