Fairview, TX 75069
469-644-8922 · email@example.com
Marketing and business professional with extensive experience championing marketing initiatives and
business solutions to drive company growth and profitability. Expertise in leading new product and
program launches across multiple market channels. Instrumental in developing strategic initiatives
resulting in dramatic improvements to organization and customer experience. Recognized leader
with hands-on approach combined with executive management, financial acumen and analytical
skills. Broad experience in consumer packaged goods with large regional and national key accounts.
Market Analysis · Contract Negotiations · Product/Brand Management · Consumer Research
Licensing · Advertising · Packaging · Procurement · Pricing Strategies · Project Management
Sales Development · Strategic Planning · Promotions · Event Management · Communications
REDDY ICE HOLDINGS, Dallas, Texas · 2005-2009
A $350 million publicly traded company and the largest producer of packaged ice in the U.S.
Vice-President Marketing and Purchasing: Led marketing, merchandising, sales administration,
communications, and procurement across corporate and 125 field locations. Member of Senior
Leadership Team and held leadership role on Crisis Response Team. Successfully facilitated major
consolidation of product packaging to align with food grade standards and improve efficiencies.
Negotiated and managed vendor contracts for optimum supply and cost savings. Developed effective
corporate communications, including selling stories, annual report, website, and sales collateral.
Selected to represent company through industry trade association and spearheaded marketing plan
for “Ice Is Food” campaign.
Strategically consolidated packaging lines to reduce sku counts over 60%
Negotiated major long-term contract with critical vendor saving company 20% on package
Devised first national co-op promotion for packaged ice industry encompassing 30k plus stores
Conceptualized and executed merchandising program with large C-Store chain, achieving
greater brand awareness and extension of supply agreement
Created centralized system and processes for effectively managing emergency response
Introduced CRM initiative to manage sales administration and client relationships
Implemented P-card purchasing program, gaining volume incentives and reducing vendor
Developed revenue producing merchandising program resulting in $100k profit during first year
Career note: Board of Directors and Marketing Chair, International Packaged Ice Association
NANCY THORN · Page 2 · firstname.lastname@example.org
DEAN FOODS, Dallas, Texas · 1997-2005
A $12 billion, Fortune 500 company – the dairy industry leader in the U.S., offering over 50 value-
added brands with related dairy and private label food products
Senior Brand Manager (Value-Added Flavored Milks) 2004-2005: Effectively managed $120
million Hershey’s® Milk and Milkshakes business. Led marketing and sales teams in execution of
new business model. Launched No Sugar Added Milks and two new candy-flavored shakes.
Achieved $15 million profit improvement as result of new brand model
Grew milkshake volume 40% in one year
Senior Brand Manager (Value-Added Milks) 2002-2004: Directed lactose free milk business unit
and multiple products under Land O’ Lakes® brand. Successfully introduced new products, some
requiring reformulation strategies. Launched Dairy Ease® lactose free milk nationally, capturing Wal-
Mart and other key national accounts.
Propelled lactose free milk business 150% in one year with national expansion strategy
Developed and executed first ethnic advertising campaign for Dean’s brands
Career note: Selected for Sales Appreciation Award, Morningstar Foods, 2001
Senior Brand Manager (Customer & Partner Brands) 1999-2002: Managed $420 million business
and oversaw licensing program with Lactaid® lactose free milk. Achieved dramatic results through
label consolidation strategy that quickly grew control brand to over $25 million. Directed pricing
strategies and effectively supported sales expansion of control and private label brands. Identified
platforms for new products, resulting in successful introduction of Fat Free Half&Half and 36%
Aerosol Whipping Cream. Integrated licensed yogurt brand into manufacturing, sales and distribution
system. Sourced licensing partner to create seasonal product, Norman Rockwell Eggnog.
Developed and launched Yo2Go portable yogurt segment, successfully competing with private
label competition and quickly achieving sales over $15 million
Negotiated agreement to offset capital required to add processing line, saving over $1 million
Career note: Selected to design and lead internal conference (Morningstar Marketing University)
Product Manager (Corporate Marketing) 1997-1999: Responsible for sour cream and egg
alternative category businesses. Designed program to optimize pricing, consolidate product
offerings, and increase promotional activity, resulting in 30% growth for Naturally Yours® sour cream.
Stabilized declining Second Nature® Eggs brand through reformulation, re-packaging, and
Raised margin in sour cream by five points.
Boosted Second Nature to number two position in category
Early Career: details on request -- Marketing Services Manager, Morningstar Foods; Marketing
Assistant, The Southland Corporation (7-Eleven) 1988-1997
MBA, Business Administration, University of Texas at Dallas (Executive MBA) 2003
Leadership Development · Value-Added Selling · Communications/Public Speaking
Marketing Strategy · Branding · Microsoft Office · Syndicated Data Analysis