Director of Marketing in Dallas TX Resume Nancy Thorn
Nancy Thorn is a marketing and business professional with extensive experience championing marketing initiatives and business solutions to drive company growth and profitability. She possesses expertise in leading new product and program launches across multiple market channels. Nancy has been instrumental in developing strategic initiatives resulting in dramatic improvements to organization and customer experience. She is a recognized leader with hands-on approach combined with executive management, financial acumen and analytical skills. Nancy has broad experience in consumer packaged goods with large regional and national key accounts.
NANCY THORN Fairview, TX 75069 469-644-8922 · email@example.com SUMMARY Marketing and business professional with extensive experience championing marketing initiatives and business solutions to drive company growth and profitability. Expertise in leading new product and program launches across multiple market channels. Instrumental in developing strategic initiatives resulting in dramatic improvements to organization and customer experience. Recognized leader with hands-on approach combined with executive management, financial acumen and analytical skills. Broad experience in consumer packaged goods with large regional and national key accounts. KEY SKILLS Market Analysis · Contract Negotiations · Product/Brand Management · Consumer Research Licensing · Advertising · Packaging · Procurement · Pricing Strategies · Project Management Sales Development · Strategic Planning · Promotions · Event Management · Communications PROFESSIONAL EXPERIENCE REDDY ICE HOLDINGS, Dallas, Texas · 2005-2009 A $350 million publicly traded company and the largest producer of packaged ice in the U.S. Vice-President Marketing and Purchasing: Led marketing, merchandising, sales administration, communications, and procurement across corporate and 125 field locations. Member of Senior Leadership Team and held leadership role on Crisis Response Team. Successfully facilitated major consolidation of product packaging to align with food grade standards and improve efficiencies. Negotiated and managed vendor contracts for optimum supply and cost savings. Developed effective corporate communications, including selling stories, annual report, website, and sales collateral. Selected to represent company through industry trade association and spearheaded marketing plan for “Ice Is Food” campaign. Strategically consolidated packaging lines to reduce sku counts over 60% Negotiated major long-term contract with critical vendor saving company 20% on package costs Devised first national co-op promotion for packaged ice industry encompassing 30k plus stores Conceptualized and executed merchandising program with large C-Store chain, achieving greater brand awareness and extension of supply agreement Created centralized system and processes for effectively managing emergency response Introduced CRM initiative to manage sales administration and client relationships Implemented P-card purchasing program, gaining volume incentives and reducing vendor check payments Developed revenue producing merchandising program resulting in $100k profit during first year Career note: Board of Directors and Marketing Chair, International Packaged Ice Association NANCY THORN · Page 2 · firstname.lastname@example.org DEAN FOODS, Dallas, Texas · 1997-2005 A $12 billion, Fortune 500 company – the dairy industry leader in the U.S., offering over 50 value- added brands with related dairy and private label food products Senior Brand Manager (Value-Added Flavored Milks) 2004-2005: Effectively managed $120 million Hershey’s® Milk and Milkshakes business. Led marketing and sales teams in execution of new business model. Launched No Sugar Added Milks and two new candy-flavored shakes. Achieved $15 million profit improvement as result of new brand model Grew milkshake volume 40% in one year Senior Brand Manager (Value-Added Milks) 2002-2004: Directed lactose free milk business unit and multiple products under Land O’ Lakes® brand. Successfully introduced new products, some requiring reformulation strategies. Launched Dairy Ease® lactose free milk nationally, capturing Wal- Mart and other key national accounts. Propelled lactose free milk business 150% in one year with national expansion strategy Developed and executed first ethnic advertising campaign for Dean’s brands Career note: Selected for Sales Appreciation Award, Morningstar Foods, 2001 Senior Brand Manager (Customer & Partner Brands) 1999-2002: Managed $420 million business and oversaw licensing program with Lactaid® lactose free milk. Achieved dramatic results through label consolidation strategy that quickly grew control brand to over $25 million. Directed pricing strategies and effectively supported sales expansion of control and private label brands. Identified platforms for new products, resulting in successful introduction of Fat Free Half&Half and 36% Aerosol Whipping Cream. Integrated licensed yogurt brand into manufacturing, sales and distribution system. Sourced licensing partner to create seasonal product, Norman Rockwell Eggnog. Developed and launched Yo2Go portable yogurt segment, successfully competing with private label competition and quickly achieving sales over $15 million Negotiated agreement to offset capital required to add processing line, saving over $1 million Career note: Selected to design and lead internal conference (Morningstar Marketing University) Product Manager (Corporate Marketing) 1997-1999: Responsible for sour cream and egg alternative category businesses. Designed program to optimize pricing, consolidate product offerings, and increase promotional activity, resulting in 30% growth for Naturally Yours® sour cream. Stabilized declining Second Nature® Eggs brand through reformulation, re-packaging, and repositioning. Raised margin in sour cream by five points. Boosted Second Nature to number two position in category Early Career: details on request -- Marketing Services Manager, Morningstar Foods; Marketing Assistant, The Southland Corporation (7-Eleven) 1988-1997 EDUCATION MBA, Business Administration, University of Texas at Dallas (Executive MBA) 2003 PROFESSIONAL DEVELOPMENT Leadership Development · Value-Added Selling · Communications/Public Speaking Marketing Strategy · Branding · Microsoft Office · Syndicated Data Analysis lysis