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Something from nothing - Haier Culture Haier&#39;s corporate culture Haier&#39;s corporate culture was recognized by all the staff the values of innovation and business leaders. Haier is the core of cultural innovation. It is twenty years in the course of development of Haier&#39;s production and gradually formed in the characteristics of cultural systems. Haier culture to the concept of innovation lead to the strategic direction of innovation to organizations for the protection of innovation, technology innovation as a means to market innovation as the goal, accompanied by Haier developed from scratch, from small to big, from big to strong, from the China to the world, Haier culture itself is also innovative development. Employees generally recognized, active participation is most significant feature of the Haier culture. At present, Haier&#39;s goal is to create world famous brand in China, to win glory for the nation. The goal of the development and Haier Haier value of the individual employees to pursue the perfect combination of every Haier Haier employees in achieving the goals of the process of world famous brand, the full realization of the value of the individual and the pursuit. Haier is the core of cultural innovation Case: &quot;Something from nothing&quot; and &quot;dealt with gently&quot; On one occasion, Zhang, CEO of a big company trip to Japan. The company chairman has been keen to Chinese wisdom. In the chairman introduced the company&#39;s corporate philosophy and corporate culture, explained &quot;that truth&quot;, and quoted Lao Tzu, Zhang also expressed their views: &quot;the moral&quot; in a sentence with &quot;that truth&quot; semantic consistency, which is &quot;all things are born of the world, something from nothing.&quot; Known for the phrase to illustrate the importance of Haier&#39;s culture. He said that corporate management has always been that I keep in mind two points: the first is the intangible things are more important than the physical. When the leadership is tangible value to the following things too much, while the invisible too little. Always ask how much the general production, how much profit did not see the cultural attitudes, atmosphere is more important. An enterprise without culture, is without a soul. The second point is that I advocate the man has to be &quot;dealt with gently.&quot; Zhang said: &quot;In the past the people to remark as a negative, in fact it advocated the strengthening of the weak, small turn up is a process. To recognize that: as an entrepreneur, you will always be vulnerable; if you are really aware of their is weak, you will progress towards targets attached, but also will be successful. &quot; Once, a reporter asked Zhang: &quot;An entrepreneur should first understand what knowledge?&quot; Zhang thought, said: &quot;First of all, to understand the philosophy of it!&quot; Zhang can contact their actual, realized from the I thought &quot;no&quot; than &quot;have&quot; more important &quot;No&quot; students &quot;have&quot; and to realize also be overcome by gentle, humble man can do things ahead of truth. Arrogant and expansion is always a source of business decline. His maturity is the maturity of thought. Mature entrepreneurs formed on the basis of practical experience is the concept of system. All successful entrepreneurs are the business philosopher. Ai Feng is well-known economist, &quot;Zhang says,&quot; a written order, the title is: &quot;No philosophy not see the Haier.&quot; Ai Feng evaluated in just right with the philosophy Zhang. Case: Haier culture into Harvard forum March 25, 1998, in the Harvard Business School, the second-year MBA class is some overwhelming sight, we are overjoyed to welcome a stranger to the teacher - Entrepreneurs from China Haier Group CEO Zhang. &quot;Please think about it, Mr. Zhang Ruimin 1984 poses a serious challenge is that?&quot; Professor Lin Peien motherhood to you to raise a further question. Horseshoe-shaped arrangement of the seats were immediately raised an arm, we can not wait to describe their ideas. Including Latin America, Japanese and more American. Professor asking questions, the topic of discussion in depth. &quot;Haier has a 80% annual growth rate, becoming the fastest growing home appliance business, we think is the factors affecting the success of Haier? You if Mr. Chang, how to make decisions? Haier management Why is effective? A &#39;shock and Fish &#39;Why be activated Haier culture? why the research is to study the dynamic corporate culture? &quot;participants express the views of their own. Zhang listening to questions and national master case of the Haier culture of lively discussion, one by one to their questions are answered. An American student, said: &quot;Mr. Zhang&#39;s lecture, I first learned of the successful management of Chinese enterprises!&quot; Zhang took the Harvard forum is the first Chinese entrepreneur to Haier&#39;s remarkable performance and brilliant business idea to make the world understand the Chinese business culture and success of Haier. The incident in the history of Chinese enterprise management of important historical significance, it is stated, as long as the innovation of Chinese enterprises, also in business management for the world to contribute. ? Haier entrepreneurial spirit, work style of interpretation Change and innovation, Haier has always been the same business language. Higher goal, Haier has always been the business to pursue. Business 21 years, has built a comprehensive framework for global localization, Haier, is entering a new phase of strategic development - global brand strategy stage. Facing the new direction of global competition, entrepreneurship and Haier will begin a new round of upgrading work style innovation. ? The first decade Haier spirit: selfless pursuit of excellence Haier style: rapid response to immediate action From 1984 to 1995, Haier years start from scratch, from small to large, determined to dry out the best in China&#39;s Haier refrigerator entrepreneurs who issued a &quot;selfless dedication, the pursuit of excellence,&quot; the voice. As the last of the introduction of the refrigerator factory project, to come from behind, to winning speed, &quot;quick response, immediate action&quot; became all the same style of work Haier people. In this entrepreneurial spirit and work style of promotion, Haier years of venture won the first battle, hit the first home appliance brand in China. ? Second Decade Haier spirit: dedication and pursuit of excellence Haier style: rapid response to immediate action 1995, made significant progress in the domestic market, Haier, began to focus on the international market. Haier Industrial Park, then off to a flag, Haier second pioneering innovative international brand strategy announcement starts. As the first truly national enterprises attempt on those who create their own international brands in China, Haier had subsequently become the most persistent pursuit. Spirit of enterprise with national significance: dedication and pursuit of excellence, to become an international brand name Haier challenge the spirit of human heritage. In this period, Haier&#39;s work style has a deeper values, &quot;quick response, immediate action&quot; to create a comparative advantage as Haier, the speed to challenge the international brand-name tool, faced with financial, technical, personnel and other significant gap Haier, to cross Type catch up as the driving force, turning back to the goal rushed international brand. August 30, 2005, &quot;Financial Times&quot; named China&#39;s top ten in the world famous brand, Haier tops the list. In the global white appliance manufacturers, Haier ranked fourth. ? Third Decade Haier spirit: to create resources global reputation Haier style: one single quick, decisive victory-one Globalization, Haier, Haier need the spirit of globalization. Haier&#39;s globalization, the need to pursue the globalization of business. 50,000 worldwide employees at home and abroad Haier, Haier create the world&#39;s top brand objectives, requires a global view of shared values. Haier&#39;s new entrepreneurial spirit - &quot;to create the world&#39;s resources, reputation,&quot; came into being. &quot;Create resource&quot; is innovative in nature. Compared with the international top enterprises, Haier is not currently available resources, but under the banner of innovation, Haier can and can create resources that can have its own core competitiveness. &quot;Reputation as a global&quot; Haier&#39;s global brand strategy is to stage a higher goal. Haier&#39;s worldwide reputation for meeting customer needs a comprehensive, is the fundamental meaning of Haier brand in the world. In this higher goal, &quot;One man one quick, decisive victory&quot; has become the latest expression Haier style of work. &quot;One person alone,&quot; the means &quot;quick, decisive victory&quot; is the goal. Each SBU must integrate with the market accurately, then the speed to win. ? The first decade of business, create China&#39;s first brand name; The second decade of innovation, to go abroad, the highest international enterprise; Third decade, creating resources, implementation of the global brand strategy. Haier entrepreneurial spirit of innovation, is the Haier brand. But no matter what adjustments, Haier people throughout the heart with a noble point: create the world&#39;s top brands!
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