Social Marketing Social Marketing With the global environmental damage, lack of resources, the growing problem of population explosion, etc., require the enterprises to take into account the overall and long-term interests of consumers is increasing demands for social benefits. Marketing scholars put forward a series of new ideas. Such as human concepts (Human concept), intellectual concept of consumption (Intelligent consumption concept), the concept of ecological criteria (Ecological Imperative concept). The common ground that the production and operation should not only consider the needs of consumers, and consumers and to consider the long-term interests of society as a whole --- is called social marketing concept. This concept demands corporate mission is to identify target markets needs, desires and interests more effectively than competitors, customer satisfaction, while maintaining and enhancing consumer and social welfare. Business marketing ideas To guide decision makers in business marketing marketing practice the guiding principle is based on economic situation and business marketing in particular environmental conditions formed by the business philosophy of universal significance. Marketing Concept experienced the following changes Production concept (Production Concept) Production concept is to guide the seller acts of one of the oldest concepts. Production concept in business management specifically in the performance as &quot;able to produce anything, just sell something.&quot; For example, when the Ford Motor Company production of T-type cars are very popular, in order to expand production for maximum profit, they do not consider the customer cars color, interest and style preferences, as long as the mass production will be able to achieve their goals. Can be seen, the production concept is a typical? Quot; to produce Dingxiao &quot;business concept. Product concepts (Product Concept) is a similar concept and production business ideas. Product concepts that: customers like the quality, versatility and features products, as long as the product will be a good customer at his door. in product-oriented enterprises, marketing managers to focus too much on existing products in the enterprise, while market demand will be put aside. The crux of product concepts is over-exaggerated the role of the product, ignoring the market demand study and with other marketing strategies. Marketing concepts (Selling Concept) Marketing concepts in business management in the specific performance: what I sell, what customers will buy. According to this concept, the customer will not take the initiative to buy, let alone take a larger number of products purchased, only to take a strong marketing measures, customers will buy more products, product sales success, the key depends on the enterprise the ability to sell. Marketing Concept (Marketing Concept) Marketing-oriented enterprise marketing management thought in the history of a great breakthrough, compared with the traditional business concept, with the following differences: First, the traditional orientation is based on the production and sales center, modern marketing-oriented customer demand as the center Zeyi ; second, driven by strengthening sales of the traditional functions of a profit selling products, and marketing-oriented to meet the customer needs through the full profit; Third, the traditional market-oriented means of short-term incentives, profit from the large number of sales, profits with short-term characteristics, and marketing-oriented to meet customer needs through a comprehensive, long-term stability of the profits earned. Social Marketing (Social Marketing Concept) The concept of social marketing is a marketing concept to further improve and develop. Compared with the market marketing concept, social marketing concept has the following characteristics: persist by continuing to meet consumer and user needs and desires and to obtain profits, a more rational balance between the consumers and users of the immediate and long-term interests of the more well-to consider how to address to meet the needs of consumers and users with the contradiction between the interests of the public. Great marketing idea (Megmarketing Concept) Great marketing idea is 80 years since the 20th century the concept of marketing the new development. It closed the market to guide enterprises in the marketing carried out on a new marketing strategy ideas, and the core business of marketing to emphasize not only needs to adapt to external environment, and should also be active in some areas as making subjective Fa Hui toward the external environment conducive to business direction. Great marketing idea, compared with the general marketing concepts, has the following two characteristics: First, big marketing ideas to break the &quot;can control the elements&quot; and &quot;non-controllable elements,&quot; the dividing line between the stressed corporate marketing activities can important impact on the environment, the environment is conducive to achieving business goals towards the direction of development; second largest marketing concept emphasized the need to deal with a lot of relationships, can successfully carry out regular marketing, thereby expanding the business of marketing range. Global Marketing Concepts (Global Marketing Concept) Global Marketing Concept of the 20th century after 90 years, the latest development of marketing concepts, it is the guiding enterprises to conduct marketing activities in the global market a new marketing ideas. Global marketing concept to some extent completely abandoned the domestic enterprises and foreign enterprises, domestic market and foreign market concept, but the whole world as an economic unit to deal with. Marketing effectiveness of global marketing concepts emphasize the international comparison, that in accordance with the principle of optimization, to enterprise organizations in different countries together. The lowest cost, optimization of marketing to meet the needs of the global market.