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VISUAL ENTERTAINMENT (VE) AND UNIVISION HOME ENTERTAINMENT PREDICT SUCCESS: ACCLAIMED ASTROLOGER AND INTERNATIONALLY RENOWNED PSYCHIC WALTER MERCADO TO RELEASE FIRST DVD "Powerful Secrets to Enrich Your Love Life" Las Maravillosas Recetas de Walter Mercado Pre-Book Date 2/20 Release Date 3/21 LOS ANGELES, CA, February 14, 2006 – Visual Entertainment (VE) has entered into a multi-year distribution agreement with acclaimed astrologer and Univision star Walter Mercado to release a series of DVD titles. The first release, "Powerful Secrets To Enrich Your Love Life" ("Las Maravillosas Recetas de Walter Mercado") will feature lessons on life and love in Mercado’s internationally renowned style. The DVD will be released in Spanish on March 21, 2006. Mercado’s “Powerful Secrets…." will benefit from one of the most comprehensive consumer awareness campaigns ever launched within the home DVD Spanish language market. The comprehensive plan includes marketing and publicity initiatives in print, television and radio. Univision Home Entertainment, which has signed on as a marketing partner, will implement an extensive television advertising campaign for Mercado’s "Powerful Secrets…" on three of the leading Spanish television networks: Univision, TeleFutura, and Galavision. In addition, Univision will facilitate a publicity campaign on its highly-rated television shows. The marketing plan also calls for advertising via a multi-million dollar promotional campaign over the 107 radio stations across the country that currently air Mercado’s daily astrological predictions, and a six-month run of fullpage color ads in People en Español, the nation’s number one Spanish-language publication. "Mercado’s inspirational message and signature style reaches a staggering 120 million people on a daily basis”, stated Tom O’Malley, General Manager of Visual Entertainment. “VE is truly honored to distribute his first ever DVD to an enormous fan base that considers him a part of the family." In Mercado’s “Powerful Secrets…," which was filmed this past fall on the beautiful island of Vieques, just off the coast of Puerto Rico, Mercado taps the teachings from the ancient Indian tradition of Tantra to share his special take on how to flame the passion in any relationship. The DVD includes recipes for special aphrodisiac meals, exotic drinks, a sacred ritual bath, a Tantric massage, and other love rituals. Guillermo Bakula, Walter Mercado’s long-time manager who facilitated the deal with VE added, "Walter spent years studying the subject of how to keep love alive, traveling to India on several occasions to train with Tantric Masters to gain his expertise on the subject. We are thrilled that the distribution muscle of Visual Entertainment and the extensive television advertising of the Univision networks will support his first DVD release." "Walter Mercado has been one of Univision’s most popular stars for decades, and it is fitting that we would be an active supporter of this new DVD," stated Ana Aguilar, Director of Marketing for Univision Home Entertainment. "We expect that Walter’s success on television will easily translate to home media." Mercado has spent over 40 years inspiring and captivating audiences with his advice and inspirational message via television, radio and print media to reach more than 120 million fans worldwide on a daily basis. His impressive television credits includes: a daily television feature called "Walter y las Estrellas (Walter and the Stars)," a segment on Univision’s highly rated magazine program, "Primer Impacto" (First Impact), "Walter
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Mercado y los Signos del Amor" (Walter Mercado and the Signs of Love), and "El Show de Walter Mercado" (Walter Mercado’s Show). Mercado also writes daily horoscope columns which appear in New York’s Noticias Del Mundo, Miami’s El Nuevo Herald, and Puerto Rico’s El Nuevo Dia, to name a few. Additionally, Mercado publishes a quarterly magazine, has written seven books, and releases yearly albums, which include horoscopes for each astrological sign. Having established himself as a leading authority in the astrology and mysticism fields worldwide, Mercado is also an expert in numerology, dianetics and dream interpretation. Currently, his psychic telephone service receives in excess of 50,000 calls daily originating from North and South America, Mexico and the Caribbean. Moreover, he is frequently sought for private consultations by many famous and international celebrities, as well as political and religious figures throughout the world. About Visual Entertainment Visual Entertainment (VE), a division of Universal Music & Video Distribution (UMVD), has become a leading force in home entertainment and a favorite choice among independent producers of films. The company’s goal is to provide the highest quality of marketing, sales and distribution services. VE’s select product line features family, comedy, foreign, Latin, urban, fitness and theatrical releases. Studio partners include Bauer Martinez Distribution, Bodywisdom Media, Code Black, First Independent Pictures, Freestyle Home Entertainment, Lightning Home Entertainment, Melee Entertainment, New Light Entertainment, Palm Pictures, Rising Entertainment, Trinity Home Entertainment and Xenon Pictures. VE benefits from UMVD’s award winning team and customer-centric culture. UMVD’s recent awards include American Business Awards, three consecutive NARM awards for Distribution Company of the Year and numerous retail awards.