Of sales _on_ by fdjerue7eeu


									Of sales (on)
                On Sale
   Many business owners are from the sales start. Such as IBM's founder
ago is a good salesman. Good sales, it can accumulate capital, to start doing physical
preparation. On the other hand the ability to exercise his own business. Whether
working on behalf of others or to start his own company, marketing is a one of the
most important elements. In the present era is no shortage of products, but the market,
to produce marketable products, and the market need for products to sell out, need
marketing. I think that sales is a core part of marketing. If you learn to do is to learn
the business sales. Therefore, for some people, to start, might start doing sales start.
   So, how to do it a successful salesman. Seller requires a certain quality. This quality,
some innate, but more effort is acquired. Sales ability is a human venture basis.
◆ familiar with the characteristics of their own products to sell. Advantages,
disadvantages, pricing strategy, technology, varieties, specifications, promotional
sales, competitive products and alternative products. In particular, pay attention to
display in front of customers are very familiar with the product.
◆ familiar with their target customers to sell products. The target should be
classified, which is the core customers, those of non-core customers, which are key
customers, which non-key customers, the customer can be divided into several
categories, in what manner the classification of different types of customers dispute
should be any different were used strategies and approaches. Different types of
customers on allocation of time and energy is not the same.
◆ familiar with the products in the market. How to segment the market, what
competitors, the market's capacity to the customer's geographic
distribution and temporal distribution of products, how the market's
short-term trend (the development trend of the next 2-3 years).
◆ marketing products, be reasonable to arrange a time, according to
customer's buying habits and geographic location for a reasonable space
allocation. To pay attention to methods and strategies. Instead of trying to act
recklessly sell, any lessons learned to continuously improve. But sales also have such
features, is a very difficult time began, no start, grow over time, will be getting better.
Will be excavated from a lot of opportunities. Sales process is an expansion of
interpersonal process. Through such activities, relationships will be a substantial
expansion will be a substantial increase in the amount of information, networking and
market information, these relationships will provide plenty of opportunities for further
Formula 1: Success = Knowledge \ + contacts
Formula 2: success = good attitude \ + good execution
◆ sell products that market themselves and introduce themselves, promote their own
products to sell is more important than
◆ continuous distribution of business cards
◆ any place at any time should practice what they preach, is to give customers
confidence in the guarantee
◆ customers not only buy your product, it is to buy your service spirit and attitude.
◆ body movements and language from the speed of movement with the
customer's language and
◆ To make the arrangement, the first well planned in order to improve time
efficiency and improve sales results. In developing the plan, according to the
characteristics of clients make the appropriate preparations. Course plan is not fixed,
as changes in the environment and conditions at any time to adjust to. Of the key
elements are: the schedule of the next few days, next few days, the customer
arrangement, what materials to prepare, how to tap potential customers (potential
customers where), short-term sales targets. Necessary to develop sales schedule, sales
schedules generally have several elements, one is a short summary, one is selling the
mission objectives, one is the actual completion. Sales schedule in weeks as a unit,
once a week to develop. Week, weekend, schedule sales analysis, the main objective
is to identify the law of sales completed or not completed because of what is the task
of developing an unreasonable or interference caused by external factors. Is subjective
or objective reasons. Is the sales techniques immature or ineffective implementation
due to root through this form of analysis, ways to improve.
◆ make a daily sales journal, good records are ready to check the specific
circumstances of each sales record, make customer call records, keep track o f
customer demands. Make customer records, from time to time for customer
classification and analysis, and would be available to any customer at any time check
the information.
◆ Research on customer psychology. One is based on psychological characterist ics
of individual customers using different methods (read about the study of psychology
books), one is currently based on unit characteristics in different ways, such as
government agencies and the private client unit is different. Another is to know the
real needs of customers where. In contact with customers before the customer data
◆ learn negotiation skills. To be good at smiling and listening, to achieve win- win
situation. From the customer's point of view of behavior.
◆ learn marketing skills, marketing is not mandatory to sell to customers, but to
stand in the customer's perspective, the customer as a guide. Sometimes
customers value your services even more than the spirit of the product. In reality,
marketing is not a complete, often many times the needs and client communication,
communication, some marketing will fail, some will succeed. So to be reasonable
choices, and some can give up, some efforts should continue, some short-term
customers, some despite being unsuccessful, but as long as a good relationship, there
is hope of success in the long run, can not give up. To understand the real needs of
customers. Some customers actually demand, but he confided to you right away, so
sometimes have to run several times to have the information, and some need to pull
each other close to you to reveal information only when
◆ To understand the ways of the world. Some unreasonable demands on the
customer, but also tolerance and consideration.
◆ To understand the importance of customers. To keep old customers the cost and
effectiveness of marketing to consider, a new customer than to find more useful.
Meanwhile, customers themselves have social relationships, his social relations can
also be used by you.
◆ What kind of marketing by way of telemarketing? Network Marketing? Door to
door? Mail? TV direct sales? Send information products through marketing? By
wholesale? Retail? Wholesale and retail? Agent? What kind of payment method used?
All of the above product marketing approach to sell the products according to the
characteristics and companies to choose one or a few.
◆ Sales from another sense, is also a way of interpersonal communication, so in a
sense, to actually learn to learn to sell themselves in society.
◆ sales staff have a good psychological quality, sales, the most frequently
encountered the phenomenon of refusal was cold, so being rejected, being cold, being
sarcastic and so the phenomenon. Another phenomenon is the time of sale not enter, it
is necessary to use their brains to achieve goals. In particular, should pay attention to
overcome the inertia and and gear.
◆ When a direct means to not close to the target, sometimes offensive to learn curve.
◆ good image appears in front of customers, this image includes clothing,
conversation, the necessary rituals. In particular, should pay attention to the customer
a good first impression. Ability of customers to have closer and psychological and
emotional distance.
◆ When disputes arise with customers is how to deal with is a problem. Handling
disputes is a very artistic thing, this thing is not good research, the causes of disputes,
different treatment methods are different. Different types of disputes to different
methods used, this practice continued exploration. Disputes arise, the first principle is
to not lose. However, sometimes a small deficit but their was more to eat. The second
principle is do not have a big conflict with customers, and strive to maintain a
relationship, the third principle is to have skills in handling disputes, this technique
makes the discussion here. (Common disputes such as product quality, customer
payment is not timely, not timely delivery, the customer does not comply with the
contract, the product design are not satisfied, the price reasonable, service is not in
place so that future disputes may form the ever-changing, key to is adaptable)
◆ usually pay more attention to the success of the sales staff to ask, after all, can not
rely on theory to be successful in this industry, experience and ability is more
important than theory.
◆ sometimes use the power of the team, and sometimes they can not solve the
problems encountered, you can seek assistance from others. But usually not easy to
help as much as possible themselves.
◆ note that sales in the market information is important
   Sometimes use unconventional methods, sometimes possible to achieve leapfrog
development. To innovation, innovation, innovation, and others are developing, you
want to achieve greater success than others, you must continue to innovate. Why
faster than others, the development of Haier, the key is good at innovation.
   Sales to take advantage of other people's power, the power of individuals
alone, after all, is limited, even if the success is limited success. Why can accelerate
the development of the establishment of the company, primarily a collection of other
people's power companies
How to do a good sales representative
   The primary task of a sales representative, sales, without sales, product no hope, no
hope of enterprises. Meanwhile, the sales representative's work also
expanded, only sales is no hope, because you sold the product or service, and only
continue to expand the market to be able to establish long-term market position and
win long-term market share, for the enterprise distribution channels established an
important intangible asset, to win for themselves a stable performance.
   As a good sales representative, should have those in mind?
1, in good faith
   Approach is to determine whether a person doing the basic requirements for
success as a salesperson, you must hold a sincere heart, sincere treatment of
customers, treating colleagues, the only way people will respect you and treat you as a
friend. Business on behalf of the enterprise's image, the embodime nt of
corporate quality, is to connect business and society, and consumers, and distributors
hub, therefore, representative of the attitude directly affects the company's
product sales.
Second, self-confidence
    ?Faith is a force, first of all, to have confidence in ourselves, when the start of
each day, should encourage their
   To be able to see the advantages of the company and its products, and to memorize
them by heart, wants to compete, must have their own advantages, it is necessary in a
will to win to face customers and consumers.
    ?As a sales representative, you are not just selling products, you are also selling
their customers to accept you, will accept your goods.
   Known as the king of the world auto sales Guinness record creator Joe? Girard,
retail sales in the year the Department of cars more than 1600 daily average of nearly
five. Car salesman when he went to candidates, the boss asked him to sell off your car?
He said no, but I had to sell commodities to sell off electrical app liances, I can sell
them, that I can market themselves, of course, be able to sell cars.
    ?Know that no power, I believe have the power. Joe? Gillard's success
is because he has a sense of confidence, I believe they can do.
3, Be Kind
   "Look for all learning," be diligent to cultivate the habit of
thinking, to be good at summing up experience in sales. Every day to review their
work again, to see where to do good, and why? To do good, why? Some ask
themselves why? To find enough work to promote the continuous improvement of
their working methods, only enhance the capacity in order to seize the opportunity.
   Opportunities are equal for everyone, as long as you are a caring people, we will be
able to become the industry leader. Taiwan entrepreneur Wang Yung-ching has just
started their own rice shop, the customers each buy rice on the record the time,
remember that there are many people are there at home, so he calculated that people
eat rice a few days, approaching when finished, give Customers send in the past. This
is Wang Yung-ching carefully before making their own career development and
   As a sales representative, customer changes every point, have to understand, to
grasp every detail, be a caring people, and constantly improve themselves, to create a
more exciting life.
4, toughness
   ?Actual sales is very difficult, which requires sales representatives to have to
endure hardship, perseverance toughness. "Eat bitter kind of hard, people
will gain the Master." Half of sales come out with their feet, and to
constantly visit customers, to coordinate customers, and even track the consumers,
sales will not be easy and will encounter many difficulties, but the patient must be
resolved, there must be indomitable spirit.
   Stallone did not become famous in the United States before the star, in order to be
able to play movies, Hollywood studios and a family to recommend themselves, he
touched the wall after the 1500 meeting, finally a film company willing to hire him.
Since then, he walked to the film on their own gritty toughness, interpretation of many
of the tough guy image, one of Hollywood's most famous movie star.
   ?Problems encountered in daily sales representative, should difficulties t han
Stallone also large? No.
5, good psychological quality
   With good psychological quality, only to face frustration, do not be discouraged.
Every customer has a different background and have different personalities, honest
way, his hit to be able to calm the mind, to many of our customers, and constantly
adjust their attitude, improvement of working methods, so that they can face all the
blame . The only way to overcome the difficulties. At the same time, not smooth and
carried away by the moment, notes, "Queer", the only way to
win without pride, defeat.

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