Marketing concept and marketing concept

							Marketing concept and marketing concept
Marketing concept is adopted for many other business concepts.
Marketing ideas that their own choices as consumers and businesses, they will not
enough to buy a product. Therefore, the organization must actively promote and
positive promotion. The idea that consumers often shows a counterbalance to buy
inert or psychological, they need to use good words to persuade them to buy more.
Companies can use a range of effective marketing and promotional tools area to
stimulate their bulk purchase.
Marketing concepts are largely used for selling goods that are not hungry. The
so-called non-desire goods that normally would not have thought that buyers go to
buy goods, such as insurance. Encyclopedia and cemetery. These industries are good
at using a variety of marketing techniques to find potential customers, and with strong
marketing methods to persuade them to accept their products.
?
Most companies in the surplus of products, often selling the concept to pursue. Their
immediate goal is to sell its able to produce something, rather than the production of
products required by the market. Get in a modern industrial economy, the production
capacity has been increased to a level that most markets are buyer's market,
sellers have to compete for customers desperately. Potential customers by the number
of television advertisements, newspapers, mail, telemarketing calls in the siege. In
each round, the total number of people tried their best to want to sell something.
Results it strong marketing and advertising marketing mix.
However, based on strong sales based on marketing has a high risk. This assumption
is: listening to a few good things to buy customers, will love this product. If do not
like, they will not say before the products to friends ill, or complain to the consumer
organizations. They may forget their dissatisfaction on the product and who buy this
product. These assumptions are no doubt untenable. One study reported that
customers will be taken in 10 or more people, said the group is good ill of poor quality,
but bad news will always pass in one second of a cry.
?
?
Marketing concept
?That the key to achieving organizational goals determine the right target market
needs and wants, and more effective than the competition, target market more
conducive to transmission of the things expected to meet.
Brilliant marketing concept description:
1. To meet the needs of a profit
2. Discover and meet their desire
3. Love your customer rather than product
4. How you enjoy the Heart
5. You are the master
6. People come first
7. In order to profit and partnership
?
Harvard University professor Theodore. To Witt, the marketing concept and
marketing concept to do a deep comparison: the seller need to focus on marketing
concepts, marketing ideas, pay attention to the buyer. The seller needs to sell to the
starting point, the card rate how products into cash. The marketing is to consider how
the product and with the creation, delivery and end product of all things related to
consumer products to meet customer needs.
?
Marketing concept based on 4 points: the target market, customer needs, integrated
marketing and profitability.
?
I believe the reason the marketing concept: 1. Without the presence of customers, the
company's property of little value
2. The company's core mission is to create and capture customer.
3. Customers as demand for quality products and to meet and be attracted.
4. Marketing mission is to provide customers with quality materials and guarantee
customer satisfaction.
5. Customer Satisfaction in fact be the performance of other sectors.
6. To make customer satisfaction, marketers need to influence other departments.
?
?
?
?