Lecture China&#39;s training market, through the past 5 years to the massive scale promoting exercise and market environmental undergone profound changes: the skills of a single inspirational Kecheng You Shang Sheng Lei courses to courses thinking skills Celue coexist, the audience turned into a course from the Xueyuan Xiao Feizhe, Looking up from the original course of consumption, emotional excitement of consumers to choose the current calm rational consumption, the price of lectures by the Lion&#39;s opening to the current enterprise bargaining rational, lecturers from the former due to the dominance of 2,3 years now Stars flicker, a number of lecturers employed increased 10 times. The market has changed. For events are required to smooth trend. How do? First of all, clarify what lecturers? Lecturers are people to work as lecturers is a title, is a professional, from the planning point of view, lecturers are not people, should be seen as a product. Since it is a product to sell need to do a good job selling long-differentiation, differentiation means unique to you, others do not. The world is not two kinds of creatures in the same way, the world&#39;s first touch as there is no difference between the two individuals no. Therefore the difference is the eternal balance is temporary. As a lecturer, should not the God given differentiation erode away, do homogenization. Instructor as a product, the homogeneity in the following five kinds of situations: The first: 10 000 oil type products. What lessons can say. There is said to be about 60 courses a teacher, from human resources to marketing to sales techniques, line of coverage. My one day. The second: a fashion product. Follow suit about some popular courses. For example in 2004 about the implementation of popular power, in 2005 popular talk details about Blue Ocean Strategy in 2006. Because there is no practice, only large copy special cases such as copy. Third: copy copy OEM products. Little difference in the course of speaking. All about marketing techniques ah, large customers, ah, inspirational, persuasive and the like. Fourth: fake and inferior products. There is no practice to speak their own courses, download some courseware mainly by speaking, in fact it is intellectual piracy. Lecturer in convincing a basic principle: that speak their own made for own talk. Had not been a senior, but about business strategy, has not done the planning, was speaking market position, have not done the regional market, was speaking on dealer management. Fifth: the old products. N long-course change. 2 years ago hearing that several cases that some of the stories for main, 2 years, or those few old-fashioned story of those few cases, five years ago, the curriculum framework remains the same after 5 years. Of course, the large Chinese market, scope, number of cases that need to finish a few stories to life. In fact this is not the long-term vitality of lecturers. At least I see more teachers because of the lack of core competence, were forced to offering job-change switch. Find your points of difference, and then enlarge him. You are not good, not to avoid than other people excel. Lecturer in the product differentiation to achieve the following four ways: A different style: the teacher some eloquent, some passion, your style is not suitable for there is no need to hard copy. Two different courses: the others are inspirational talk, you follow up, others say location, you follow, others say convincing, you classes, a dead end 3 promote differentiation: some packaging for the few large, you packed into several large? A lot of several, can convince people it? 4 the operation of differentiation. Some SMS rally, some publishing audio books, some distribution of books. Your information Way? ? In fact, I went to Beijing in 2005 after the differentiation is in accordance with the do, to Beijing, I say? What is the good of other people I do not have? I used to speak of some basic sales techniques, dealer management courses, Ye also speak well but then in master everywhere in Beijing, as teachers go, thousands of Shang million people. How do? I want to do their own marketing, good experience in the media hype, some lecturers should be small. Then developed a &quot;low-cost business promotion strategies - to seduce the media speculation&quot; as the main. Others are talking about sales, I say partial marketing, others about making money, then I say first of all to spend money if people say I have to say in the company to spend money to make money. A large red apple, yet I do purple grapes. Course 1, the difference of the power of the reflected: Peking University, Tsinghua University, have invited to give lectures in various forums. I also led a number of other marketing and planning programs, let me become a curator, lecturer in which the only value to the Chinese brand, the top five companies doing house training: China Mobile, Haier, Lenovo, Wuliangye, Maotai, also Let me in 30 years of age planner, lecturer at Beijing University, Tsinghua University which the only other president, chairman of lecture classes for enterprises. Because of differentiation gives me a new state, is finished lecturers their full upgrade. Beijing circle friends have encountered a few big dogs this confusion, when I talk about the lecturer is a product point of view, this year have quietly change her face, making upgrades. There is also a lecturer in differentiated questions to be raised. Is to earn the cost of relying on lectures and lecturers, road is more narrow, and only to the market after the instructor course. I made some models for reference. 1 lecture plus consultation 2 lectures plus sales 3 lectures plus Planning 4 lectures plus consultancy type 5, plus lecture Enterprise Hosted ? I remember a teacher in Sichuan and rather huge chat about his site operators course, he opened a joke that: There are 1,000 corporate market demand for 10, about sales techniques and the like, I am faced with 100 competitive, opportunities for the 0.1 . If I make a Web site operator, there are 1,000 enterprises, the market demand is one, my chances are 10 times 100 times the former. I had to add the sentence: because of the difference, so do the big fish in small pond, rather than the big pond for small fish. Something is always better than a sharp breakthrough power a wide range of things. Good lecturer, first do their differentiation. Lecturers are not human, lecturers is a product, do you realize the difference of acute, lock your goals, move forward. ?