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From Clicks to Closing

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From Clicks to Closing Powered By Docstoc
					Clicks To Closings
Presented by:
Darin Persinger, of ProductivityJunkies.com




@darinpersinger
        SEO VS LCO

•  Search Engine Optimization
vs
•  Lead Conversion
   Optimization
Version A   Version B
Version B



24.6% More
 Conversions
Version A
Version B
    Version A


50.2% more
 visitors
 converted
Traffic Vs. Conversion
Is your website converting?

•  90+% of buyers are starting their
  home search online (NAR)
•  Sellers have answers
    •  What is a loan modification?
    •  Can I do a short sale?
    •  What are home prices doing in my
      neighborhood?
Conversion starts with
 Conversation
•  How are you getting into conversation?
The two things that content
      can do for you

• #1 create content to
  drive traffic
• #2 create content for
  contact information
        content for traffic

•  blog posts
•  newsletters
•  E-newsletters
          •  sharing the info/content
          •  getting found
         content for contact

•  IDX
    •  For Buyers
•  CMA/market stats
    •  For Sellers
•  information
    •  for both buyers and sellers
                    IDX

•  Are you requiring registration?
•  When should you require?
    •  After 3 property views?
    •  After 5 property views
    •  To see more pictures or an address?
       Market Stats/CMA


•  Can I sign up to get monthly reports?
•  Can I find out the market value of my
  home?
    Information/Education

•  First Time Home Buyer
•  Short Sales
•  Buying an REO
•  For Sale By Owner
•  Expired Listing
what content do you have for
   prospects and clients in
different phases of the sales
            cycle?
6 + months




   3-6 months




       0-3 months

                  Credit Repair

6 + months

                CMA/Market Stats


                 1st Time Homebuyer

  3-6 months
     For Sale By Owner




                      IDX

      0-3 months
    Expired

content for traffic
                        content for contact


                         1 page/post

                      1 KeyWord Phrase

                       1 Call To Action


  Get Found
                                 Landing Page





   Blog Post
                                Conversion Form





 Call To Action
                            Lead Nurturing

content for traffic
                        content for contact


                         1 page/post

                      1 KeyWord Phrase

                       1 Call To Action


  Get Found
                                 Landing Page




                                             Conversion Form

Blog Post

                                            Lead Nurturing


 Call To Action

         Post/Page
Condos In San Marcos 

 For Under $300,000


                             1 Page/Post

                          1 Keyword Phrase

                           1 Call-to-Action





     Search For Condos

content for traffic
                        content for contact


                         1 page/post

                      1 KeyWord Phrase

                       1 Call To Action


  Get Found
                                 Landing Page




    Blog Post
                               Conversion Form





                                            Lead Nurturing

Call To Action

          Call To Action

•  Do NOT do a HYPER - LINK
•  Do NOT use CLICK HERE

•  Do Use Buttons
•  Do Off Set
•  Do Use Contrasting Color
Example of Buttons
content for traffic
                     content for contact


                      1 page/post

                   1 KeyWord Phrase

                    1 Call To Action


  Get Found
                              Landing
                                           Page

    Blog Post


                                          Conversion Form


 Call To Action

                                         Lead Nurturing

           Landing Pages

•  AKA Conversion Page or Squeeze Page
•  Do Remove Excess
•  Have One Topic/Keyword Phrase
•  The Call To Action is to get the visitor to fill
  out a contact form
      Landing Page
First Time Homebuyers

          Kit


                            1 Page/Post

                         1 Keyword Phrase

                          1 Call-to-Action



      Name:

      Email:

content for traffic
                        content for contact


                         1 page/post

                      1 KeyWord Phrase

                       1 Call To Action


Get Found
                                   Landing Page




  Blog Post
                               Conversion 

                                             Form

Call To Action

                                            Lead Nurturing

        Conversion Forms
• Less Is More
• Convert While You Convert
• FREE up to 500
• Under $15 a month
• A full CRS
                  A/B Test
•  INFO
   •  Different Layouts
   •  Where you put the Form
   •  Graphics
•  IDX
   •  When you require registration
   •  What you require registration for
google.com/websiteoptimizer

    WhichTestWon.com
content for traffic
                        content for contact


                         1 page/post

                      1 KeyWord Phrase

                       1 Call To Action


  Get Found
                                 Landing Page





   Blog Post
                                Conversion Form





 Call To Action
                            Lead Nurturing

         Clicks to Closings

By Darin Persinger


                              .com

  twitter: @darinpersinger

  Once you have completed the survey,
you will be directed to a link to download
 the Inman News 30-Day Social Media
                   plan!

    In 5 minutes a day, you can learn
   everything you need to know to be
        smart about social media.

 Put your hands together in welcoming
       our next session experts.

				
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posted:8/26/2010
language:English
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