How to develop new customers and retain existing customers First, small companies need to develop new customers Development of new customers for new small companies, is essential because the new founded company ---- is not old customer resources, their order to survive, it must promptly proceed with the development of new customers, and then through a series of initiatives , will become new customers and old customers, so step by step, again and again, can the company into the track of normal development, so that the new customer development, first of all small companies need to survive. The development of more new customers faster, the performance of enterprises will increase more rapidly. Second, the principle of looking for new customers In what way to find new customers, according to the specific situation of small companies to determine, that is specific to sales targets, sales regions, and specific features of Qu product or service new customers to find the most suitable. In the development of methods to find new customers should follow the following principles: 1, to determine the scope of new customers; 2, tailor; 3, flexible alternatives; 4, the main concern; 5, always looking for; 6, step by step; 7 build customer profiles. For example, build customer profiles, have been identified for new customers, customer information files must be established to strengthen the management of new customers. Under the new grasp the actual situation, the new classification of customers, has set out priorities for the systematic conduct marketing activities to promote the work of standardization of procedures, standardization, avoid fuss, no idea to sell. The kind of &quot;East West, a hammer a wooden club,&quot; the old marketing model has been unable to adapt to the needs of modern marketing efforts. Create a new customer file is the modern science to promote an important foundation work, is also a detailed work, must be pragmatic and do it seriously. Third, find new ways and means of customer-specific First of all, to find new customers should be based on market segmentation, and combining the operations of the type of project to determine the various business projects may be sold. The basic approach is: start with a wider and consider the larger context to identify new customers and then from this range in specific search. If the operator of the project is the means of subsistence, small companies the relevant working personnel should be based on product characteristics, performance, and price factors, of which the product should meet the customer demand level of Xu Yao; if Xiaoshou the product is the means of production, Zetongyangxu under Some relevant factors to determine the type of the product should meet the needs of the enterprises. In determining the business object is the type of customer, the re-identified in this type of client specific sales targets, which may be purchased by new customers. Therefore, to study possible areas where customers are located, the size and specific details on the new list of clients. Here are a few common and effective to find new ways and means of hungry customers: 1, data access method; 2, door-to-search method; 3, consultation method; 4, chain introduced law; 5, commissioned assistant law; 6, the central figure driving method; 7, personal observation; 8, advertising open method; 9 meeting to find law; 10, the market survey; 11, competition substitution; 12, other methods. For example, write an article about your company, in the proposed column writing, writing articles for trade publications, write product promotional materials, Internet, email and chat and so on. Fourth, small companies need to retain existing customers 1, the direct consumption of the old customers can not be underestimated; 2, loss of customers to the chain effect of alert you; 3, the cost of new customers is far greater than the cost of maintaining existing customers; 4, customers are small companies, the main source of economic benefits . Customer is the source of interest is the fundamental enterprise development and growth. The customers are the lifeblood of business to be there. This is because enterprises will not only save our customers need to develop new advertising and promotional costs, but also enterprise products as customer trust and loyalty enhancement, can also induce customers to improve business-related products on the purchase rate. Today, many enterprises are actively implement the &quot;zero customer defection&quot; program is to improve customer loyalty, customer retention, a systems engineering, implementation of this plan is undoubtedly exciting. It is not just an implementation plan for a huge corporate interests, but also will bring more business, &quot;Awakening,&quot; a more profound understanding of the importance of keeping customers on the development of domestic enterprises play a far-reaching impact . Fifth, improve customer satisfaction to retain customers 1, customer satisfaction dialysis: &quot;customer satisfaction&quot; has been every day, many companies pay lip service to heart, because they know that this is the company winning a necessary condition for competition. Customer satisfaction and customer expectations are interrelated heart. Customer satisfaction is that customers purchase products or services of more than expected and produce the psychological pleasure. Customer satisfaction depends on the product or service in all aspects, which includes many aspects of customer expectations, such as the physical level, mental level, and so on. 2 and improve customer satisfaction will help retain existing customers 3, by lowering expectations to improve customer satisfaction, 4, by increasing the value of customer experience to improve customer satisfaction 5, through active customer service to increase customer satisfaction, 6, by timely help customers improve customer satisfaction 7, improving customer satisfaction is not only the executive arm of the question 8, use of law to protect and improve customer satisfaction guarantee 9, correct handling of customer complaints will help retain customers. Then on to talk about handling customer complaints, a correct view of customer complaints, customer complaints reason, objectively speaking, is at a crucial moment because the company did not provide the right service, or company providing the service customers do not need. Therefore, the modern enterprise to customer complaints as a source of information at no cost. Proper handling of customer complaints can boost sales, general, proper handling of customer complaints in order to regain the customer satisfaction and trust. &quot;Honest dealing with customers complaints,&quot; &quot;attention to customer dissatisfaction with this, this person also focus on the customer,&quot; &quot;good faith towards&quot; the kind of content is popular on the market now marketing the &quot;customer satisfaction&quot; to say . 6, increase customer loyalty to retain customers 1, the important role of loyalty: review the success of many enterprises will find a magic weapon for the same: to build customer loyalty, always careful to support the their parents. If you want to market erected a glorious banner, you and your decision-making must recognize the importance of building customer loyalty, build customer loyalty efforts. The role of customer loyalty primarily to their own enterprises to create value for the reflected. In other words, value creation is the result of customer loyalty, customer loyalty is the fruit, the two interdependence and common development; 2, using the database to build customer profiles; 3, build customer clubs; 4, so that access to the entire process of emotional involvement. First of all, the emotional exchange of pre-sales, sales activities, the first step is engagement. If shut out or if the customer ignored the salesman lost sales targets, sales of goods will become empty words. Seller may be the discovery of the buyer&#39;s customers, we must take the initiative, enthusiasm snowflake. Injected into the emotional factors in the chat, so that customers feel your sincerity, depending on you for their own people. Thus, successful sales began. Secondly, the sale of emotion into, good wind blows, rapidly from there, with strong customer feedback into the feelings of timely, targeted marketing to convince to carry out the work. Only this way can greatly improve the success rate of marketing. Finally, the feelings of contact after the transaction, the business transaction does not mean the end of contact with customers, to win customer loyalty must be to strengthen emotional ties after closing. This is important, at least two advantages: First, the user can feedback information to improve products and services; Second, it could feel for Zheng Qu repeat customers or make them obligations of promoters. These two points are fair share of the sales staff for things done by itself. 5, so customers feel you would like to make every effort to help him; 6, to maintain regular contact with customers; 7, the interests of Community law; 8, simplification of procedures law; 9, through service to retain customers. 7, by providing premium services to retain customers 1, to provide premium services help retain customers. As the target customer, the process is always in the consumer satisfaction with individual companies to evaluate the quality of services provided, which of course would be emotionally. Because people always have feelings, usually give help and kindness, and after that may receive unexpected results. Additional service is not related to the behavior of commodity, but as these actions will reduce the burden on customers or trouble, often to obtain the trust of customers, customers willing to pay more to buy the particular commodity. In fact, the ability to retain customers, it is crucial whether customers get a product to meet, is the service is comprehensive, whether delivered on time, the price is reasonable. In short, the key is whether to provide a quality service. 2, to provide premium services to focus on customer needs at different levels; 3, to provide premium services to take the initiative to take care of customers; 4, providing premium services to create an atmosphere of customer service; 5, by providing value added services retain existing customers; 6, through the provision of information to retain customers additional services; 7, through the provision of additional services to retain customers efficiency; 8, providing additional benefits through additional services to retain customers; 9, through the provision of additional services to facilitate the stay live customers. Take for instance to facilitate, to provide maximum convenience for our customers also value the way services such as home delivery services is the convenience attached. No one doubts that home delivery services are not a premium service. In today&#39;s busy society, this, Wei customers to facilitate the creation of &quot;customer expectations of value add-on&quot; of one kind of particularly fruitful approach, enterprises in this regard should create its own unique way. 8, to retain old customers to establish internal mechanisms 1, establishing a customer-centric service accountability. As we all know, providing customers with satisfactory service to retain customers within the enterprise the responsibility of every employee. This is a systematic project, requires enterprises of all staff, coordination among various departments, and actively cooperate with, and certainly not in shouting a few slogans Hou put everything all Tuiji any department or employee Qu completed, otherwise it is difficult to achieve the desired effect. 2, establish an efficient front-line staff service system. The so-called front-line employees, meaning employees in direct contact with customers. Front-line staff at the forefront of business organizations played a show directly to the customer service business spirit and the important role of philosophy and quality service. Good customer service organization from the front line staff feel the service is brought action. On this point, the front-line staff in customer retention is based on practical action to implement the organization&#39;s decision-making or goal-oriented, its role can not be replaced. 3, the establishment of the staff to provide quality services to customers incentive mechanism 4, to establish customer-centric service management system. Build customer loyalty, customer retention is a difficult, long-lasting work and ensure the smooth progress of this work is the company to effectively manage customer-centric service. Enterprises should establish a customer-centric service management organizations. The task of this body is very clear that the purpose in order to retain customers, to take all effective measures to achieve this purpose, support or participate in a favorable action.