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Eurobath and Tile (EBT) in Denver, CO created many memorable experiences in its showroom. According to proprietor Jen Grant, EBT keeps its showroom fresh and memorable by having evolving displays. "We are always under construction somewhere in our showroom," Grant says. "One thing we learned many years ago is to not become stale. If you want to attract the top designers and end users, being fresh is a must."
DPH Perspectives Creating a Memorable Showroom Experience Throughout our lives, we service. holiday card. It was original and gets the sale for that missing item? continuously reflect on our most Our industry has been built quite amusing. The big box. Now that luxurious memorable personal on the development of memorable These showrooms have all bathroom has an item that is experiences. In relationships and, in this new previously been nominated not so luxurious. The end user most cases, we enjoy economy, it’s more important than and/or are winners of the loses, and the showroom, rep and reliving positive ever to be memorable. We are Decorative Plumbing & Hardware decorative plumbing and hardware memories. selling luxury and selling luxury Association’s annual showroom of manufacturer have lost a sale. And On another level, means being memorable. the year contest. a non-memorable experience (or we do the same for Since a picture is worth a 1,000 As members of DPHA, these negative experience) has occurred. good marketing and words, I would like to share with showrooms – along with the The checklist is divided into branding. you several pictures of some of partnering of their DPHA reps a few sections and details the I can think of my more memorable experiences and manufacturers – have learned necessary accessories one might David Crossley many memorable while traveling to showrooms. how to set themselves apart from need to think of when picking marketing ideas At Designers Plumbing in the the competition and gain the product for the bath. For example, related to luxury Design Center of the Americas competitive advantage in their in the tubs section, there is a products: “He went to Jared,” (DCOTA) in Dania, FL, you just marketplace. Learn how you reminder for the drain. When luxury car ads, Swarovski crystal cannot miss the “vignette ordering the bath sink kiosks at every high-end shopping of gold faucets” – the mostt and faucet, you will be mall and airport, etc. The list of luxurious gold faucets prompted to not forget positive memories pertaining to ever assembled in one the stops or a special luxury items is long. place. drain that might be As purveyors of luxury At Union Hardware, needed. plumbing and hardware, we must Bethesda, MD, the Creating a create the same positive memories staff is always creating memorable experience for our clients. memorable experiences, for your customers As a national sales manager, I ranging from a free- is a combination of a travel the country with esteemed flowing (disappearing sharp showroom, high- end luxury products, outstanding product Our industry was built on memorable knowledge and a thorough sales process. relationships and in this new economy, it’s now more can become memorable, too, by attending the 2010 DPHA Annual
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