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Creating a Memorable Showroom Experience

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Eurobath and Tile (EBT) in Denver, CO created many memorable experiences in its showroom. According to proprietor Jen Grant, EBT keeps its showroom fresh and memorable by having evolving displays. "We are always under construction somewhere in our showroom," Grant says. "One thing we learned many years ago is to not become stale. If you want to attract the top designers and end users, being fresh is a must."

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									           DPH Perspectives

         Creating a Memorable Showroom Experience
        Throughout our lives, we                 service.                               holiday card. It was original and      gets the sale for that missing item?
        continuously reflect on our most             Our industry has been built        quite amusing.                         The big box. Now that luxurious
                         memorable personal      on the development of memorable            These showrooms have all           bathroom has an item that is
                         experiences. In         relationships and, in this new         previously been nominated              not so luxurious. The end user
                         most cases, we enjoy    economy, it’s more important than      and/or are winners of the              loses, and the showroom, rep and
                         reliving positive       ever to be memorable. We are           Decorative Plumbing & Hardware         decorative plumbing and hardware
                         memories.               selling luxury and selling luxury      Association’s annual showroom of       manufacturer have lost a sale. And
                             On another level,   means being memorable.                 the year contest.                      a non-memorable experience (or
                         we do the same for          Since a picture is worth a 1,000       As members of DPHA, these          negative experience) has occurred.
                         good marketing and      words, I would like to share with      showrooms – along with the                 The checklist is divided into
                         branding.               you several pictures of some of        partnering of their DPHA reps          a few sections and details the
                             I can think of      my more memorable experiences          and manufacturers – have learned       necessary accessories one might
 David Crossley          many memorable          while traveling to showrooms.          how to set themselves apart from       need to think of when picking
                         marketing ideas             At Designers Plumbing in the       the competition and gain the           product for the bath. For example,
                         related to luxury       Design Center of the Americas          competitive advantage in their         in the tubs section, there is a
        products: “He went to Jared,”            (DCOTA) in Dania, FL, you just         marketplace. Learn how you             reminder for the drain. When
        luxury car ads, Swarovski crystal        cannot miss the “vignette                                                                 ordering the bath sink
        kiosks at every high-end shopping        of gold faucets” – the mostt                                                              and faucet, you will be
        mall and airport, etc. The list of       luxurious gold faucets                                                                    prompted to not forget
        positive memories pertaining to          ever assembled in one                                                                     the stops or a special
        luxury items is long.                    place.                                                                                    drain that might be
            As purveyors of luxury                   At Union Hardware,                                                                    needed.
        plumbing and hardware, we must           Bethesda, MD, the                                                                             Creating a
        create the same positive memories        staff is always creating                                                                  memorable experience
        for our clients.                         memorable experiences,                                                                    for your customers
            As a national sales manager, I       ranging from a free-                                                                      is a combination of a
        travel the country with esteemed         flowing (disappearing                                                                     sharp showroom, high-
                                                                                                                                           end luxury products,
                                                                                                                                           outstanding product
           Our industry was built on memorable                                                                                             knowledge and a
                                                                                                                                           thorough sales process.
           relationships and in this new economy, it’s now more                         can become memorable, too, by
                                                                                        attending the 2010 DPHA Annual
     
								
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